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Microsoft Bing Eyes Opportunity As Google Threatens Australian Exit

As Google threatens to pull its search engine from the Australian market, Microsoft sees an opportunity, even meeting with the Australian PM....
Microsoft Bing Eyes Opportunity As Google Threatens Australian Exit
Written by Matt Milano

As Google threatens to pull its search engine from the Australian market, Microsoft sees an opportunity, even meeting with the Australian PM.

Google has threatened to completely pull its search engine from the Australian market in response to a proposed change that would force the search giant to pay for news content. Google has long resisted calls for it to pay for news, claiming that publishers benefit far more than it does from the search giant linking to and quoting news articles.

Australia isn’t having it, however, and plans to force the search giant to pay for the news content it uses. Google has said it would pull out of the market if that happens, leaving the market ripe for Microsoft Bing.

“I can tell you, Microsoft’s pretty confident, when I spoke to Satya,” Prime Minister Scott Morrison told reporters, according to Reuters.

“We just want the rules in the digital world to be the same that exist in the real world, in the physical world,” Morrison added.

Microsoft’s willingness to work with Australia could be a major step forward in the company’s efforts to gain more market share. Currently in distance second place in the search market, Bing could quickly gain ground if its seen as more open to working with publishers and governments.

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