Making the decision to pursue a profession in marketing (specifically, digital marketing) is one of the most popular career choices being made over the last few years. Because of this, digital marketing has quickly risen to become one of the most in-demand and rapidly rising professions available today, as you are most likely well aware.
As a digital marketer, you have the opportunity to work on interesting and exciting marketing projects with wonderful brands and enterprises, and you can live the “laptop lifestyle” from anywhere in the world. It’s simple to see why the digital marketing field is so enticing.
Is it Necessary to Have a Marketing Degree?
What’s the short answer? No. General business classes are the most beneficial courses, but most of marketing expertise comes from self-study and experience after that. By far, the most effective approach to study digital marketing is to put it into practice! However, it is worth noting that a degree will definitely help in your job search. If you do go this route, make sure you have a plan to pay off your student loans quickly so that you aren’t playing catch up for years before you can enjoy the benefits this career provides.
Whatever your goals are, whether you want to work for an agency or create your own digital marketing company, you’ll need to know what you’re doing. People who study one book or attend one class and then proclaim themselves “professional digital marketers” are far too numerous. If you truly want to be that top-level marketer, you’ll need to put in the time and effort to study, take what you’ve learned, and put it into action in order to see results. The most important thing you can do is simply start learning as much as you can.
What are the Best Ways to Get Started in Digital Marketing?
Sign up for an Instagram account, post some content, and observe what others like and don’t like about your work. Create YouTube videos and learn how to record and edit them, as well as how to optimize them for search engine optimization. Design and develop skills while building a website, as well as learn to rank that website using search engine optimization and keywords. Creating a digital marketing portfolio is one of the best ways to advance digital marketing career as it will show your work and expertise in the field. Take advantage of this opportunity to learn everything and everything that interests you in the field of digital marketing.
Digital marketing is made up of a plethora of subcategories, each with their own set of rules. It might be everything from content, to SEO, to public relations, to email, to design, to development, to advertising, to social media, just to name a few. After years of research and study, most would still only consider themselves an expert on a handful of the topics covered by digital marketing.
By studying and developing your abilities as a digital marketer you will become familiar with the fundamentals of marketing, which are the most important marketing principles! These fundamental marketing ideas are just as applicable today as they were 10-20 years ago, and more significantly, they will continue to be just as relevant and useful in 10-20 years as they are now.