LinkedIn has launched live video on their business professional platform and according to marketing experts Neil Patel and Eric Siu, it’s a great new way to get traffic from LinkedIn. “If you go live on LinkedIn they’re pushing it harder than anything else because they have to catch up,” says Patel and Siu. “When someone has to catch up, what does that mean? It means they are going to pull out all the stops to get however much engagement they can. If you want more traffic and it may sound simple, but really, just go live.”
Neil Patel & Eric Siu, discuss LinkedIn Live and how being a first mover on this new platform can drive huge traffic to your videos and related internet properties on their Marketing School podcast (listen below):
If You Want Traffic Go Live On LinkedIn
Let’s talk about a new way to get traffic from LinkedIn called LinkedIn Live. You are familiar with Facebook Live, YouTube Live, Twitter, Instagram, and all those other networks, LinkedIn now has Live. If you go live on LinkedIn they’re pushing it harder than anything else because they have to catch up. When someone has to catch up, what does that mean? It means they are going to pull out all the stops to get however much engagement they can. If you want more traffic and it may sound simple, but really, just go live.
Your LinkedIn Live can be crappy quality. It doesn’t have to be anything amazing. You will get more traffic if you just go live. LinkedIn is a little late to the game but they are blooming right now after the Microsoft acquisition. I do believe they are getting better. Now you are able to take LinkedIn data and combine it with Bing too. There is cool stuff going on there. But they need people to stay on the platform because they are an advertising-based platform. They do sell services and products as well. However, look at it this way, Instagram has Live, Twitch has Live, Twitter has Live, and Facebook has Live. They all have Live. They know numbers wise that Live is the thing that works in keeping people on the platform.
Invite Only Now, But Time to Start Preparing
It’s invite only right now, but it’s time to start preparing for it. We don’t know the way in, but you should start preparing for it, and start going live right now even on the other channels. Even if you suck it doesn’t matter. It’s going to work out for you in the long-term because it’s the first mover advantage here. Try to do anything you can to go live on LinkedIn. You will notice a leaps and bounds increase in your traffic.
There are also tools and integration platforms where you can go live all at once. (These companies include Wirecast, Switcher Studio, Wowza Media Systems, Socialive