There’s a time and place for every notification in Android. Consumers won’t be happy if you constantly spam them, but smart notification design is key to enhanced engagement. Learn more about it in this week’s Android Design in Action.

This week’s video tackles not only notification design, but the design process behind Google Now:

Join Nick Butcher, Adam Koch and Roman Nurik as they discuss various elements of Android Design. This week, Alex Faaborg from the Android UX team at Google stops by to talk about the when and the why of notifications and walks through a design process case study for Google Now.