Jennifer Aniston is one of those “Friends” that only seems to get better with age. Not only has she appeared in several comedies over the past few years (Horrible Bosses, We’re the Millers), she is being looked at as a possible Oscar nominee for her gritty, real role in Cake, a film that premiered at the Toronto Film Festival this week.
It was also recently announced that the 45-year-old will be the UK spokesperson for Glaceau Smartwater, a new bottled water brand manufactured by Coca-Cola. Aniston, already the spokesperson in the United States, will provide the voiceover for the TVC and feature in the out of home and digital campaign.
At the launch of Glaceau Smartwater, which happened at the end of August at the Dairy Art Centre in London, Australian pop singer Kylie Minogue was the front woman. However, Coca Cola’s marketing decided to stay with Aniston for their UK outreach.
The UK is the first European market to launch Glaceau Smartwater. Manufacturing will take place at the Coca-Cola Enterprises (CCE) factory in Morpeth, Northumberland, already home to Schweppes Abbey Well Water.
“Morpeth has a strong history of producing high quality water for consumers across GB and we are proud that the first bottles of glacéau smartwater to be introduced to the European market are being made here,” said Pete Smith, operations manager for CCE Morpeth. “At CCE we are committed to supporting local manufacturing and the investment in our staff, as well as new equipment at the site, reflects that dedication.”
Aniston is set to star in an ad which will show how Glaceau Smartwater is “inspired by clouds.”
— glacéau smartwater (@glaceau_sw) September 11, 2014
The ads are said to closely follow those in the US which already feature the Friends star.
we’re excited to announce jennifer aniston will take a starring role in the gb launch of glacéau smartwater. pic.twitter.com/858WeXIKZj
— glacéau smartwater (@glaceau_sw) September 8, 2014
“Jennifer Aniston is a powerful global spokesperson for Glaceau Smartwater and we’re delighted that she will play a lead role in the UK launch campaign,” said Philippa Classey, brand director for North-West Europe. “The brand, with Jennifer at the helm, has proven a winning formula in the US and we are confident British audiences will respond with similar enthusiasm.”
“It’s no secret that I’m a huge fan of glaceau smartwater,” Aniston said, “and I’m thrilled to be a part of the g.b. launch.”
Along with an outdoor campaign that will cover over 4500 sites, the promotion also includes social and digital media, with Glacéau Smartwater launching Twitter and Instagram feeds.