About a year ago Instagram launched static ad carousels and now today they’ve announced video ad carousels. Now the carousels can show up to 60 second video clips or a mix of video and static ads.
Similar to it’s mother ship Facebook, Instagram is acutely focused on video as its primary revenue source of the future. Facebook’s Mark Zuckerburg has often compared the power of Facebook video (and now Instagram video?) as potentially a medium that could offer Super Bowl like ad views… EVERY DAY.
Here’s a sample of the new Instagram Video Ad Carousel:
In the era of Snapchat, which is the primary communication platform of millennials, Instagram is promoting a similar concept that advertisers can use to reach their target audiences.