Adconion Direct recently partnered with DoubleVerify and Millward Brown Digital to analyze the impact of viewable impressions on changes in brand lift. They’ve presented their findings in a new infographic.

“One interesting finding the research uncovered that it’s not just enough to ensure your inventory is viewable, but that time ‘in view’ is a critical measure to increase brand lift and campaign performance,” a spokesperson tells WebProNews.

Image via Adconion Direct