Groupon announced that it is giving local businesses a new time-based deals option that enables them to accept reservations or take appointments so they have more control over when customers actually show up.
The complaint about a lack of control is almost as old as Groupon itself. If too many people take advantage of a good deal at the same time, it can make for a chaotic period for a business ill prepared to handle the influx.
A Groupon spokesperson tells WebProNews, “Many business tell us that they’re interested in running a deal, but they don’t need us to bring them customers at certain times. This is why we’re launching a new time-based deals option for all local businesses that accept reservations or take appointments––enabling them to control exactly when customers come into their business.
“In addition to providing our merchants with predictability and certainty by bringing them customers exactly when they want them, we’re streamlining the experience for our customers by letting them know when they can use a deal before they buy it,” the spokesperson adds.
“Groupon is making it easier for people to buy and book what they want, when they want it and also providing local businesses with an important yield management tool that drives additional revenue,” said Julie Szudarek, senior vice president, Local Deals for Groupon. “Our new booking technology provides merchants even greater control over their deals to match the needs of their business and offers a tremendous customer experience. And as more and more businesses list their reservation and appointment inventory with us, it gives our customers another reason to always check Groupon first.”
Customers can make a reservation or appointment from the Groupon mobile app or Groupon.com when they purchase the deal or afterwards. With the appointment or reservation booked ahead of time, they won’t have to present a voucher when they show up to the business.
The feature is starting in the restaurant category, but will be expanded to others, including spas, classes, and activities, soon.
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