Groupon announced the wide release of G-Pass, as part of Groupon Live, the joint venture between Groupon and Live Nation Entertainment for local events. The new feature lets users get ticketing, seating and barcode-scanning info on the voucher itself, so they don’t have to go to the will call line at events.
G-Pass has been in beta since October 2011. It’s now rolling out at Ticketmaster venues in the U.S. and Canada that offer GrouponLive deals.
“G-Pass is a massive benefit to both box offices and event-goers, dramatically increasing the value GrouponLive delivers to the market,” says Groupon VP and GrouponLive General Manager, Greg Rudin. “We’re proud to launch it with our partner, Ticketmaster, who brings the value of G-Pass to an industry-leading set of venue clients.”
This isn’t the only news from Groupon this week, although it’s probably the more significant news. The other announcement was the launch of the Groupon Kidz Club, which can be used by parents to find kid-friendly deals and for kids to play games. The more interesting part, however, is the cast of characters Groupon came up with for the Kidz club.