Google announced the addition of a new Black Friday feature to Google Search on mobile devices. The company notes that a lot of people will be standing in line at stores using their phones this weekend, so this will cater to them.
Users will be able to search for specific products on their phones (or tablets) and get more detailed information, including where to buy it, which stores have it available, and product reviews from customers. This includes rotating images that let you get a 360-degree view.
“It used to be that heading out to stores on Black Friday — one of the biggest holiday shopping days of the season — was the best way to find great deals,” says product manager Jennifer Liu. “Now, we may be carrying the best tool for finding deals in our pockets.”
“This coming weekend, expect to see many of your fellow shoppers checking for deals on their smartphones while braving the lines and crowds at the mall,’ Liu adds. “Nearly 50% of 25-34 year-olds use their phone to shop online while standing in line at a store. And because we want to help you research products more easily this holiday weekend, we’re rolling out new mobile features to Google Shopping.”
According to Google, 27% of shoppers have already begun looking for Black Friday deals online. The top questions Google is seeing include: What time do stores open on Black Friday?; What time does Black Friday start?; When does Black Friday end?; and What to buy on black friday.
Google shares more related trends here.
Image via Google