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Some key points from Google, posted by Alma Whitten, Director of Privacy, Product and Engineering:
Our privacy controls aren’t changing.
The new policy doesn’t change any existing privacy settings or how any personal information is shared outside of Google. We aren’t collecting any new or additional information about users. We won’t be selling your personal data. And we will continue to employ industry-leading security to keep your information safe.
Contrary to some of the potential concerns users have with the new policies, Google makes it possible to adjust privacy settings. Users can turn off search and Youtube history, as well as opt out of getting tailored ads. One can also browse the net in “incognito mode” with Chrome. Users also aren’t required to sign in to search, Youtube or Google maps. And, user information does not have to be combined across all Google accounts.
Whitten adds that Google will “continue to look for ways to make it simpler for you to understand and control how we use the information you entrust to us. We build Google for you, and we think these changes will make our services even better.”