GM appears to have a hit on its hands with the Edition 1 of the Hummer EV pickup truck, and may build more to meet demand.
GM acquired the Hummer brand from the original military Humvee maker, AM General. GM proceeded to make civilian models, which came to epitomize the gas-guzzling SUV. When GM went through its financial issues, ultimately resulting in bankruptcy, the Hummer brand was retired by the company.
In January it was announced the Hummer would return, this time as an electric vehicle. The very thing that made it a costly, inefficient traditional SUV — its size — worked in its favor as an EV platform, providing ample room for batteries and electric motors.
The Hummer EV Edition 1 is a limited edition model that was available for preorder in October. According to Detroit Free Press, a dealer who attended a national dealer meeting indicated the Hummer was already wildly popular:
The Hummer Edition 1 sold out in 10 minutes and they said they had enough orders for it to fulfill their first year of production currently. But they are evaluating if they can build more.
GM clearly has a hit on their hands with the new Hummer, and the preorder success will no doubt educate their future plans for the EV.