IKEA Australia is getting a lot of attention today after they announced on Valentine’s Day that they would give away a free crib to any parents whose child is born nine months from now, on November 14th.

The company has garnered a lot of talk on social media forums particularly, where many are praising the furniture makers for a cute, attention-grabbing ad…even if a baby conceived on Valentine’s Day won’t necessarily be born on November 14th.

Ikea has a free baby crib for any babies born 9 months from yesterday. #woahhhderrr

— JANEYFOCKE. (@janeyyyfockeee) February 15, 2013

Hilarious! “@digg: Get pregnant today, get a free Ikea crib in 9 months. Seriously: (bit.ly/XFGKXJ) twitter.com/digg/status/30…”

— Molly Mason (@maryaidan) February 15, 2013

Quite clever: Ikea offers free crib to new parents who’s child is born 9 months after Valentine’s Day. designtaxi.com/news/355865/IK…

— Cai Sepulis (@BallyhooMedia) February 15, 2013

Love this idea! – Ikea’s Valentine’s Gift: Free Crib for Babies Born 9 Months From Today hopflow.com/r/P5K-c1zd

— Jami Oetting (@jamioetting) February 15, 2013

hahah nicely played #Ikea: Valentine’s Day With Offer of Free Crib—Nine Months From Now adweek.com/adfreak/ikea-w…

— Kendra Poyner (@kendrapoyner) February 15, 2013

“delivery” in both senses not included #IKEA Australia Offers Free Crib to Any Baby Born 9 Months From valentines day gaw.kr/11Kw12G

— Kristen Sze TV News (@abc7kristensze) February 15, 2013

Now this is marketing: IKEA gives away free cribs for Valentines, for babies born 9 months from now.LOL ow.ly/hKivs

— Justine (@justinespinueva) February 15, 2013

Clever print ad that makes people LOVE Ikea. Smart because it’s getting so much earned media.tinyurl.com/b9675d8

— Thom Pulliam (@thompulliam) February 15, 2013