Ford Partners With Google For Cloud, Data, AI and Machine Learning

Ford has named Google its preferred partner in its connected vehicle efforts, also naming Google Cloud as its preferred cloud platform....
Ford Partners With Google For Cloud, Data, AI and Machine Learning
Written by Matt Milano

Ford has named Google its preferred partner in its connected vehicle efforts, also naming Google Cloud as its preferred cloud platform.

Like virtually every other traditional automaker, Ford is under increased pressure to focus on the next generation of data-driven, connected vehicles — an area where Tesla is seen as having a commanding lead. As a result, many automakers are turning to the world’s leading cloud platforms to help them make the transformation.

Ford and Google are forming a new collaborate group, Team Upshift, “that will push the boundaries of Ford’s transformation, unlock personalized consumer experiences, and drive disruptive, data-driven opportunities.”

As part of the partnership, Ford will rely on Google Cloud, and Google’s expertise in artificial intelligence (AI), machine learning (ML) and data. Millions of Ford and Lincoln vehicles across all price points will provide an Android-powered digital experience, along with Google apps and services. Google Assistant, Google Maps and Google Play will all be available, with Android making it possible for developers to build additional apps.

“As Ford continues the most profound transformation in our history with electrification, connectivity and self-driving, Google and Ford coming together establishes an innovation powerhouse truly able to deliver a superior experience for our customers and modernize our business,” said Jim Farley, President and CEO of Ford.

“From the first moving assembly line to the latest driver-assist technology, Ford has set the pace of innovation for the automotive industry for nearly 120 years,” said Sundar Pichai, CEO of Google and Alphabet. “We’re proud to partner to apply the best of Google’s AI, data analytics, compute and cloud platforms to help transform Ford’s business and build automotive technologies that keep people safe and connected on the road.”

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