Restaurant reservation powerhouse OpenTable have just announced their intent to acquire food photography-based recommendation app Foodspotting.
According to a release, the deal will be for $10 million
OpenTable and Foodspotting have been partners for some time already – OpenTable reservations on Foodspotting and Foodspotting food photography on OpenTable, so this acquisition doesn’t come as a huge surprise. But according to Foodspotting, this is all about better integration:
“We’ve already been working closely with the OpenTable team as partners: In addition to making restaurant reservations via Foodspotting, you may have seen Foodspotting photos from select restaurants popping up on OpenTable. But we both realized we could create smarter experiences if we could integrate more deeply by, for example, recommending dishes when you make reservations to enabling restaurants to showcase their best dishes. We look forward to augmenting your dining experiences with Foodspotting’s recommendations to forge the shortest path between you and great food,” says Foodspotting co-founder Alexa Andrzejewski.
Foodspotting users shouldn’t worry – the app will remain a standalone product. Foodspotting says that the only thing that will change is that users will have access to better recommendations and restaurant information.
“We’re proud to welcome the talented Foodspotting team to the OpenTable family,” said Matt Roberts , Chief Executive Officer of OpenTable. “The Foodspotting team is as passionate about dining as we are, and we’re looking forward to leveraging their unique expertise in the areas of imagery and social sharing to enrich the OpenTable experience for diners and restaurants in new and exciting ways. By adding more visually compelling content to help people decide where to dine and discover dishes they’ll love, we hope to make it even easier to find the perfect table for any occasion.”