Oscar night is upon us, and it promises to be the biggest one yet for twitter followers. The award show is trying to increase buzz by observing a growing trend in social media: viewers simultaneously tweeting on their favorite TV shows while they watch them. According to Bluefin Labs, a social Media analytics company, during last year’s broadcast, 87% of all Twitter comments were about the Academy Awards. That’s close to a million tweets during the three hour long broadcast.
This year followers will have the opportunity to provide on air commentary as well as on Oscar.com by using hash tags “#BestDressed”, “#oscars”, and “#redcarpetqa”. Tim Gunn and Nina Garcia will be reading tweets on the Oscars Red Carpet Live Show on ABC.
Twitter will also showcase Live-tweet casting featuring commentary from numerous TV and music personalities.
Follow these tweeters for the latest Oscar news:
— The Academy (@TheAcademy) February 24, 2012
@TheAcademy covers all the behind the scenes action.
Added excitement for #Oscars . One envelope will contain a live scorpion!
— Billy Crystal (@BillyCrystal) February 24, 2012
Host @BillyCrystal will be tweeting before, during, and after the ceremony.
Some vital stats: 24 categories. 26 celeb presenters (& 1-time-only Cirque du Soleil performance). Approx. 50,000 lbs. of scenery.
— OscarGoer (@OscarGoer) February 24, 2012
@OscarGoer will put you front row center, as if you are attending the show yourself.
— OscarInterviews (@OscarInterviews) February 24, 2012
@OscarInterviews will provide press room coverage and interviews.
For celeb insights and fashion follow these tweeters during live coverage:
Or poke fun at the circus that is the Oscars with:
The 84th Academy Awards airs at 8:30est. Sunday, February 26th.