Elvis Presley’s guitar from his famous Aloha from Hawaii concert has sold at auction for a sizable sum.

The guitar, a 1969 Gibson, sold for $270,000 at an auction held at Graceland.

Though $270,000 is quite a bit of money, it’s less than what auction organizers expected the guitar to get.

According to the IB Times, the guitar was expected to snag between $300,000 and $500,000.

Elvis Presley's Aloha From Hawaii guitar sells for $270,000 at auction https://t.co/sSzuUr2Hrb pic.twitter.com/PHQdQCIDUh

— IBTimes UK (@IBTimesUK) January 8, 2016

Today is Elvis Presley’s 81st birthday. The icon died in 1977. Happy Birthday, Elvis.

#HappyBirthdayElvis pic.twitter.com/VfilDCUgNK

— Elvis Presley (@ElvisPresley) January 8, 2016

#HappyBirthday to @ElvisPresley, who would have been 81 today. Elvis entered the @USArmy on March 24, 1958. pic.twitter.com/IfcDlynY88

— U.S. Dept of Defense (@DeptofDefense) January 8, 2016

70-years ago on January 8, 1946, an 11-year old Elvis Presley received his first guitar. Pretty good gift, right? pic.twitter.com/bDrpqp70qw

— Good Morning America (@GMA) January 8, 2016