Elon Musk has revealed that he tried to set up a meeting with Tim Cook to sell Tesla to Apple during the Tesla 3’s “darkest days.”

Apple has been making headlines with its Project Titan, its effort to disrupt the automotive industry. Project Titan has alternately been described as a fully electric automobile, an AI system that Apple’s partners could integrate with new vehicles, or a third-party system that could be added to a wide range of vehicles. The most recent rumors have the Apple Car debuting in 2021, while others say it will be released in 2024.

In a surprising revelation, Musk has indicated Apple may have missed out on a golden opportunity to purchase Tesla when the company was worth a tenth of its current value. Musk made the revelation via Twitter, in response to the most recent rumors about the Apple Car.

During the darkest days of the Model 3 program, I reached out to Tim Cook to discuss the possibility of Apple acquiring Tesla (for 1/10 of our current value). He refused to take the meeting.

— Elon Musk (@elonmusk) December 22, 2020