We’ve already reported on the huge success that is Draw Something. That success, however, has now become record-breaking and, quite frankly, unbelievable.
VentureBeat is reporting that Draw Something has been downloaded more than 50 Million times from Apple’s App Store. The game has been out less than two months, a little over 50 days to be exact. This makes Draw Something the fastest-growing game for mobile platforms ever.
Draw Something is the new game for iPhone and Android that challenges players to draw a concept for another player to guess. The makers of the game, OMGPOP, don’t mince words when they call the game, right on their site “THE addictive social drawing game.” That it is, and it doesn’t appear to be slowing down any time soon. With 1 million downloads every day it won’t be long before every smartphone user is drawing pictures for their friends.
OMGPOP was recently sold to app-game powerhouse Zynga. You can tell by this chart that Zynga couldn’t bear someone encroaching on its territory. It seems Zynga made the right decision by paying around $200 million for the development studio. If Zynga can manage to hold onto OMGPOP’s talent and keep them alive, they should be able to further solidify their position as top-dog in the Facebook and mobile gaming markets.
I can’t help but wonder, though, if this is good for us gamers. With Zynga having such a dominant position in their chosen markets, there isn’t much incentive for them to innovate and create new, unseen titles. Not that the most popular games on Facebook and the App Store have been innovative. I think we can all admit these games are just Scrabble, hangman, and Pictionary.