How to Avoid Budget-Draining Facebook Ad Mistakes
There’s no denying that Facebook ads can be a potent marketing tool when done correctly. The social media giant offers numerous options for reaching a wide range of consumers and marketers are taking notice. As a matter of fact, 92% of marketers are now using the platform for their ad campaigns. But like any marketing strategy, Facebook ads can be disastrous financially if they’re not planned properly, a fact that countless businesses have discovered.
Date: 2017-09-18
HipChat to Challenge Slack with New App Called Stride
With an increasingly global workforce, team collaboration tools are essential in the running of today’s businesses. Indeed, it would be hard to imagine how team members, who may be located on opposite sides of the globe, could manage to get any work done without these apps specifically designed for business needs. Currently, Slack is leading the pack among cloud-based office collaboration software, but a challenger has arrived with Atlassian launching of a new app called Stride—a souped up version of its existing communication service HipChat.
Date: 2017-09-11
LinkedIn Introduces Native Video Feature
LinkedIn is best known as the social media platform specifically targeting the job market. It’s a place where job seekers can look for work and for recruiters to source their manpower requirements. Lately, however, the Microsoft subsidiary is polishing the networking experience for its users by allowing them to post videos into the platform, a move that mimics YouTube and Facebook Live.
Date: 2017-08-24
Google AdSense Native Ads Lead to Better Browsing
Advertising is big business. In fact, it represents a substantial 88 percent of Google’s revenue. Until recently, however, the tech giant has stayed away from one lucrative segment in the advertising pie – native ads.
Date: 2017-08-02
Get Ready to See Even More Ads on Facebook as Their Revenue Slows Down for 2017
Facebook is running out of places to put ads. As a result, the world’s leading social networking service is expecting a slowdown in revenue for 2017. Despite having over 2 billion active users last month, the social media platform is reportedly planning to experiment with new ad spaces to increase its bottom line.
Date: 2017-07-19
5 Tips to Make Ad Campaigns on Facebook More Effective
These days, most people do their shopping online, and one of the best ways to reach them is through Facebook. In fact, around 96% of social media marketers worldwide believe Facebook is the best option when it comes to online marketing. They also consider the platform to be the most productive in terms of return on investment (ROI). This might explain why 65 million businesses have Pages on the social media site.
Date: 2017-07-05
Earn your graduate degree in Information Design and Strategy
As digital output becomes the backbone of most business strategies, there is a growing demand for professionals with expertise in information management, design, and technology. Build the skills needed to translate information and data into meaningful visual forms, narratives, and interfaces in Northwestern’s online MASTER’S IN INFORMATION DESIGN AND STRATEGY.
Date: 2017-06-27
Instagram Denies Copying SnapChat
For some time now, Instagram has been accused of stealing ideas from Snapchat. Now, the social media company’s CEO has broken his silence to put a stop to all the talk. One of the glaring copying offenses that Instagram has been accused of concerns its Stories feature, which is reportedly
Date: 2017-06-02
Print ‘Moving’ Pictures From iPhone
Mobile printing startup Prynt has unveiled their latest gadget that can print colored photos in just 30 seconds, and makes use of augmented reality to produce “moving” pictures. The gadget is certainly cool, but don’t expect to get high-quality images. The printing quality of the gadget is reportedly pedestrian and
Date: 2017-05-25
Facebook Rolls Out New Update that Seeks to Cut Down on Spammy Ads
Facebook has rolled out a new update that seeks to cut down on spammy ads on users’ news feeds.
Date: 2017-05-15
Image Search Battle Between Google and Pinterest
Google recently launched “Similar Items,” a rich product feature for Google Image Search. The new feature enables users to browse and shop inspirational fashion photography and find product information about items they’re interested in.
Date: 2017-04-28
Pre-Roll Video Ad Best for Engagement
The results of a scientific media trial by YuMe examining the impact and value of pre-roll, mid-roll, outstream and social video across multiple screens, including mobile and PC, found that pre-roll is distinctly the most preferred video ad formats
Date: 2017-04-18
Skywalker and Google’s St Patrick’s Day Doodle
May the road rise up to meet you…and may the force be with you. Friday’s Google doodle may look familiar to Star Wars Fans. The St Patrick’s Day doodle show’s two shamrocks high fiving on a small island. The island in the doodle is meant to represent Skellig Michael, an island off the southwest coast of Ireland.
Date: 2017-03-17
Samsung Galaxy S8 Leaked Photos
what is expected to be the one of several more leaked reveals in the coming days, hot new photos of the Samsung Galaxy 8 were posted a few hours ago that clearly show the device at almost every angle.
Date: 2017-03-06
YouTube Video Captions Hit Milestone
“I envision a future where everything will be captioned, so the more than 300 million people who are deaf or hard of hearing like me will be able to enjoy videos like everyone else,” said Liat Kaver, a YouTube Product Manager focusing on captions and accessibility. “When I was growing up in Costa Rica, there were no closed captions in my first language, and only English movies had Spanish subtitles. I felt I was missing out because I often had to guess at what was happening on the screen or make up my own version of the story in my head. That was where the dream of a system that could just automatically generate high quality captions for any video was born.”
Date: 2017-02-20
Statue of Liberty Website Sees Boost With Help From Chrome Digital Signage
I ran across a story on Google’s Connected Workspaces blog how digital signage powered by Google Chrome was used to drive website traffic to the Statue of Liberty and to make the store underneath it more engaging.
Date: 2017-02-01
Major Redesign Coming From Snapchat
Snapchat announced a major redesign of their popular app on Thursday. The new changes aim to make the the app less confusing to use and better for content discovery. The update, which is first being rolled out to some Android users will soon be available to all users.
Date: 2017-01-26
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