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CRMNews 2017 Archive

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Date: 2017-10-11

Shopify Making it Easier for Merchants to Sell on Amazon
Shopify has been quite busy making things even better for their sellers this year. Much like its recent announcement about a marketplace integration with eBay, Shopify revealed a similar integration with Amazon. The integration would allow US merchants to set up listings in seven new merchandise categories straight from Shopify.

Date: 2017-09-13

Skype Partners With PayPal, Users Can Send Money While Chatting Now
With the new Skype Send Money feature in place, the “I’m on the phone” excuse for not paying someone quickly becomes obsolete. The popular online messaging app just entered into a partnership with PayPal making it possible for people to send money to each other even in the middle of a chat.

Date: 2017-08-16

Tips to Build Customer Loyalty for Your eCommerce Business
A decade or so ago, most businesses develop relationships and loyalty with their customers based on one-on-one and personalized interactions between the company owner or the staff. These days, most transactions occur online. However, customer loyalty remains a key component to the success of any

Date: 2017-08-04

The Way Businesses Conduct Customer Service Being Changed By Social Media
Social media has become more than just a networking platform. They’ve become an ecosystem where friends, family, consumers, and brands interact with one another at lightning speed. In this age of hyper connectivity, brands are slowly realizing the potential of social media when it comes to providing customer service.

Date: 2017-07-26

7 Tips to Improve Customer Service for Your Business
Online businesses have been booming in recent years due to the conveniences they offer. If you’re planning to enter this industry, you should bear in mind that an online shop is significantly different from a physical store. Unlike the latter, where location and the establishment itself plays a role in attracting customer, online businesses rely mostly on the products and customer service.

Date: 2017-07-10

AI Replacing Your Customer Service Representatives?
Businesses are quickly changing the way they operate by automating menial tasks with the help of Artificial Intelligence or AI. More companies are now using chatbots to help users accomplish tasks that would, in the past, require the assistance of a customer service representative.

Date: 2017-06-29

How Critical Milliseconds Are for Online Retailers
It goes without saying that website performance is crucial to online retailers for maintaining customer engagement and completing online transactions. Any delays of content delivery or slow load times will certainly impact online revenue. But as Akamia’s recent State of Online Retail Performance report shows, seconds…even milliseconds, matter.

Date: 2017-05-14

Microsoft Ready to Use LinkedIn to Take On Salesforce CRM
Since Microsoft’s $26 billion acquisition of LinkedIn three days after Christmas 2016, little has been heard from what would be Microsoft Dynamic’s bold upgrade to the CRM industry. But the picture has become much more clear since Microsoft CEO Satya Nadella recently gave Reuters the details of upgrades to its

Date: 2017-04-26

Overlooking Email Metrics Lowers Customer Experience
An extensive study recently released by GetRepsone and SmartInsights shows that while email is clearly the most effective marketing channel, marketers overall aren’t fully utilizing the available capabilities and advantages of email metrics. Of 2,510 email marketers who took time out to share their experiences and current use of email

Date: 2017-04-17

Customer Experience From Brands Not Delivering
The recent 2017 Global Customer Experience Benchmarking Report from Dimension Data confirmed that CX is critical to executives. But, as bluntly described in the report as “the uncomfortable truth”, while 81% of companies recognize CX as a competitive differentiator, just 13% self-rate their CX delivery at 9 or above on

Date: 2017-04-06

Overlooking Email Metrics Lowers Customer Experience
With the inspirational mantra “Make Experience Your Business” and the goal of reshaping digital marketing for enterprises, Adobe announced the launch of their re-invented marketing cloud Adobe Experience Cloud at Adobe Summit 2017 this week.

Date: 2017-03-23

Personalization with Customers in Real Time Makes Impact
There is no other digital marketing medium more powerful for retailers and businesses in general than email. Besides the one-on-one setting that email provides, the growth of marketing data tools has made email the ultimate personalized bond between businesses and both their “today customers” and “tomorrow customers”.

Date: 2017-03-23

H&R Block Using Watson To Help Customers
IBM announced a partnership with H&R block to use their artificial intelligent platform IBM Watson to radically improve tax preparation. “Introducing the biggest advancement in tax preparation technology,” exclaimed IBM in an announcement video. “Say hello to the partnership between H&R Block and IBM Watson. Imagine being able to understand all 74,000 pages of the US tax code along with thousands of yearly tax law changes and other information, plus locks deep insights built from over 600 million data points.”

Date: 2017-02-16

What Brands Are Actually Selling To Customers
“I actually believe that we don’t sell products, we sell change,” says Tiffani Bova, Customer Growth and Transformation Evangelist at Salesforce. Bova was interviewing legendary speaker and author Seth Godin when she made that comment.

Date: 2017-02-06

A Simple Introduction to the World of CRM
Customer Relationship Management, or CRM, often gets small business owners eyes rolling. Saleforce recently created a simple, yet effective, video answer to that question targeted toward small businesses.

Date: 2017-01-03

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