In what’s becoming a popular move, companies are releasing Super Bowl ads before the big game on Sunday in an effort to generate internet buzz. It’s not a bad decision considering the cost of a 30-second ad this year is at the $4 million mark. Chevrolet released its Sunday-bound ad on Wednesday and because of their marketing strategy, Chevrolet Silverado is currently trending on Yahoo.
The ad is called Romance. The commercial centers upon an old-fashioned cowboy towing a bull in a large trailer, highlighting the power of his rugged Chevrolet Silverado HD pickup truck. However, it’s not just another western. Instead, it’s more of a love story. Well, maybe not quite a love story. A stud story? Cue the mood background music, You Sexy Thing by Hot Chocolate, and it becomes quite obvious what the cowboy has in store for the bull.
A man, his truck and a very eligible bachelor. It all leads to romance for the bull and the group of lady cows waiting with bated breath and licking-lips for their stud.
Big time companies like GoDaddy and Budweiser are also of the opinion that it’s best to release Super Bowl ads days if not weeks before the game. The Super Bowl attracts over 100 million viewers worldwide, many of whom are more interested in the funny and expensive commercials, rather than what Peyton Manning is doing on the field.
Speaking of the big game. The high-powered Denver Bronco offense will face off against the defensively-built Seattle Seahawks for Super Bowl XLVIII on February 2nd in New Jersey. Vegas odds makers are predicting the contest will be a close one. The current line has the Broncos favored by only 1.5 points. And if the game turns out to be a blowout, at least fair weather football fans will have the commercials to look forward to.
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