WebProNews

Category: Emerging Tech

Emerging Trends

  • LinkedIn Introduces AI-Powered Collaborative Articles

    LinkedIn Introduces AI-Powered Collaborative Articles

    LinkedIn is introducing AI-powered collaborative articles to help users tap into “~10 billion years of professional experience.”

    LinkedIn is the leading professional networking platform, giving users a place to connect and communicate with peers. Daniel Roth, Editor in Chief, VP at LinkedIn, also wants the site to serve as a destination for professionals looking to share knowledge and learn from their combined experience.

    The idea came to Roth when talking with an entrepreneur who was trying to figure out how to restructure his company without angering his employees. When Roth asked him where he planned to get help, his response was: “The internet, I guess?”

    Using that moment as inspiration, Roth and his colleges created a way to use AI to jump-start conversations where professionals can share their experience on specific topics:

    We are introducing collaborative articles — knowledge topics published by LinkedIn with insights and perspectives added by the LinkedIn community. These articles begin as AI-powered conversation starters, developed with our editorial team. Then, using LinkedIn’s Skills Graph, we match each article with relevant member experts who can contribute their lessons, anecdotes, and advice based on their professional experience.

    And, that’s when the real magic happens: when professionals share real-life, specific advice by contributing their perspectives to the work questions we’re all facing every day. Because starting a conversation is harder than joining one, these collaborative articles make it easier for professionals to come together and add and improve ideas — which is how shared knowledge is created.

    The collaborative articles provide a way for readers to give feedback, marking helpful contributions as “insightful.” Similarly, contributors earn a Community Top Voice badge in recognition of their insights.

    The new feature is a good example of what can be achieved when combining AI with the human element to create unique and helpful experiences.

  • Meta Plans to Incorporate AI Across Its Platforms

    Meta Plans to Incorporate AI Across Its Platforms

    Meta is preparing to incorporate artificial intelligence across its platforms, playing catch-up to Microsoft and Google.

    Microsoft has been leading the charge on AI, incorporating next-generation ChatGPT tech into Bing. Google is similarly attempting to deploy AI across its services. Meta, on the other hand, has been noticeably absent from any discussions regarding AI — at least until Monday.

    In a Facebook post, CEO Mark Zuckerberg said the company plans to roll out AI across the company’s various products and services:

    We’re creating a new top-level product group at Meta focused on generative AI to turbocharge our work in this area. We’re starting by pulling together a lot of the teams working on generative AI across the company into one group focused on building delightful experiences around this technology into all of our different products. In the short term, we’ll focus on building creative and expressive tools. Over the longer term, we’ll focus on developing AI personas that can help people in a variety of ways. We’re exploring experiences with text (like chat in WhatsApp and Messenger), with images (like creative Instagram filters and ad formats), and with video and multi-modal experiences. We have a lot of foundational work to do before getting to the really futuristic experiences, but I’m excited about all of the new things we’ll build along the way.

    Given Zuckerberg’s obsession with the metaverse, it’s almost surprising to see something else capture his attention enough to warrant a “new top-level product group.” That fact that AI is that thing only emphasizes the importance of the burgeoning tech.

  • Snapchat Launches ChatGPT-Based My AI

    Snapchat Launches ChatGPT-Based My AI

    Snap is the latest to jump on the ChatGPT bandwagon, launching My AI to Snapchat+ subscribers.

    ChatGPT has taken the world by storm, being one of the first major AIs to gain widespread acceptance. Microsoft is incorporating a new and improved version in Bing, and now Snap is using it as the basis of My AI.

    The company announced the news in a blog post:

    Today we’re launching My AI, a new chatbot running the latest version of OpenAI’s GPT technology that we’ve customized for Snapchat. My AI is available as an experimental feature for Snapchat+ subscribers, rolling out this week.

    My AI can recommend birthday gift ideas for your BFF, plan a hiking trip for a long weekend, suggest a recipe for dinner, or even write a haiku about cheese for your cheddar-obsessed pal. Make My AI your own by giving it a name and customizing the wallpaper for your Chat.

    Snap also included a caution regarding AI, and its many deficiencies, in an effort to help temper expectations:

    As with all AI-powered chatbots, My AI is prone to hallucination and can be tricked into saying just about anything. Please be aware of its many deficiencies and sorry in advance! All conversations with My AI will be stored and may be reviewed to improve the product experience. Please do not share any secrets with My AI and do not rely on it for advice.

    My AI is only available to Snapchat+ paid subscribers for the time being, and the company encourages users to report any issues.

  • 2023 Fleet and Safety Business Forecast

    2023 Fleet and Safety Business Forecast

    There are two ways to look at fleet and safety management today. On the one hand, operations are hampered by escalating costs and a dearth of brand-new, easily accessible cars. Leaders also struggle to draw in and retain the upcoming generation of drivers. On the other hand, advances in fleet and safety technologies are drastically changing the industry. Because with tools like AI and analytics, fleets of all sizes are becoming more productive and expanding more quickly. Opportunities and challenges are interacting in novel ways right now.

    What strategic areas should fleet leaders focus on in light of the growing number of high-level issues? Your fleet organization may focus on the trends and opportunities that will have the biggest impact if you take a deliberate, planned approach. Vehicles and parts supply becomes even more crucial in 2023.

    Security and Technology

    In many various industries, such as gardening, construction, and utilities, fleets are crucial to success. Drivers and the vehicle’s components itself go above and beyond to satisfy customers. Nonetheless, they are dangerous by their very nature. Fleets and their goods are dependent on safe driving conditions. Hence, one accident could have an impact on both your business and other motorists who share the road with your employees. Safety concerns have actually gotten so terrible that it looks more and more possible that legislation will compel national fleets to outlaw any non-emergency smartphone use in commercial cars. 

    But, in 2023 there is a good likelihood that safety technologies will significantly increase productivity. Basic elements that might save lives and boost earnings are lacking in many fleets already in use. Many function sensors, for instance, have become commonplace in vehicles and have been shown to reduce accident rates. Today’s  business fleets don’t all have the same standard of safety gear, though. 

    If fleet managers take the technical lead in improving commercial vehicle incident avoidance, they will be able to carry out their jobs more dependably. Companies who delay changing their safety plan will be the first to experience high-impact losses as a result of rising accident rates, insurance prices, and issues with driver retention. The number of vehicles required for fleet insurance should be reviewed by fleet managers to ensure the greatest coverage.

    Strategic Use of AI

    It has been demonstrated that implementing an AI solution in fleet management can have benefits, such as improving the traveling experience or intelligently anticipating customer needs to boost operational flexibility. Nonetheless, every company is unique. Given that AI is at the center of a complex ecosystem that also includes machine learning, predictive analytics, and a number of other technical breakthroughs, it might be challenging to know exactly what’s ideal for your fleet. 

    For instance, modern in-cab video solutions with an AI foundation may intelligently identify unsafe driving behaviors, correct the issue, and offer training for actual conduct. The average performance ratings of the driver community as a whole can be improved by applying to the entire fleet. Drivers are more likely to stay on the job if they are safe and happy. AI can also assist people who aren’t performing as well to improve. Also, this technology has the potential to attract new workers who see the sophisticated in-cab coaching help as an opportunity to better their driving game. 

    Managing Supply Chain Failure

    Business fleets will face significant challenges in 2023 because of the ongoing supply chain disruption that has been a problem in recent years. Customers and fleets have observed how the auto industry is being shaken by microprocessor shortages and how material costs are rising as crucial transit channels are subject to Covid-related lockdowns. The effects are being felt by everyone in all industries. Fleet managers and executives can take action to decrease the effect of these issues, notwithstanding the likelihood that they will continue over the course of the upcoming year. 

    In other words, in the face of unpredictable external circumstances, you will boost operational efficiency by concentrating more on the aspects of the firm you can control. For instance, you might use technology to enhance route planning or perhaps fully replace some human tasks. In the latter case, by automating administrative tasks like time sheets, fleet managers may reduce human error for a healthier, more accurate view into their organization. Hence, when as little as possible is left to chance, leaders can adapt to changing conditions more quickly.

    Motives for Hope

    Despite ongoing challenges for both large and small fleets, the climate of today is rich with potential. The elements are in place for fleets to improve their operations and offer both customers and employees better experiences. This is mostly a result of developing technology and increasing demand. So, by taking use of the opportunity presented by intelligent operations, 2023 may prove to be a fruitful year for future fleets.

  • Ford Hires Former Argo Staff for Automated Driving Company

    Ford Hires Former Argo Staff for Automated Driving Company

    Ford is doubling down on automated driving research, hiring 550 former Argo AI staff to form a new company.

    Argo AI was an automated driving startup that shut down after Ford and Volkswagen stopped backing it. While Ford may have pulled its investments in Argo, it appears the company recognized Argo’s engineering talent, hiring 550 of its former employees for its new Latitude AI subsidiary. In fact, according to a company statement, it appears Latitude’s entire workforce is made up of former Argo employees:

    Establishing Latitude supports Ford’s strategic shift last year to focus on automated driving technologies for personally owned vehicles. Ford hired about 550 employees formerly of Argo AI across machine learning and robotics, cloud platforms, mapping, sensors and compute systems, test operations, systems and safety engineering. The Latitude team has applied much of their experience in automated driving, including software development tools and infrastructure, in the pivot to work on advanced driver assist systems (ADAS).

    Ford hopes to build on the success of its BlueCruise technology, which recently took Consumer Reports’ top spot among automated driving systems.

    “We see automated driving technology as an opportunity to redefine the relationship between people and their vehicles,” said Doug Field, chief advanced product development and technology officer, Ford Motor Company. “Customers using BlueCruise are already experiencing the benefits of hands-off driving. The deep experience and talent in our Latitude team will help us accelerate the development of all-new automated driving technology – with the goal of not only making travel safer, less stressful and more enjoyable, but ultimately over time giving our customers some of their day back.”

    We believe automated driving technology will help improve safety while unlocking all-new customer experiences that reduce stress and in the future will help free up a driver’s time to focus on what they choose,” said Sammy Omari, executive director, ADAS Technologies at Ford and Latitude CEO. “The expertise of the Latitude team will further complement and enhance Ford’s in-house global ADAS team in developing future driver assist technologies, ultimately delivering on the many benefits of automation.”

  • Apple Is Not a Fan of ChatGPT Apps

    Apple Is Not a Fan of ChatGPT Apps

    Developers looking to incorporate ChatGPT into their iOS apps are in for a rude awakening when they submit them to the App Store.

    Companies large and small are embracing ChatGPT, with app developers looking for innovative ways to use the AI tech. According to The Wall Street Journal, however, Apple is proving to be a major impediment to that innovation.

    The developer behind the BlueMail email client incorporated ChatGPT to help users write emails. Unfortunately, Apple rejected the update, saying the new version needed content warnings.

    “Your app includes AI-generated content but does not appear to include content filtering at this time,” Apple told the developer last week in a message seen by the Journal.

    Whereas BlueMail’s age restriction is currently 4 years old, Apple told the developer the restriction would need to be increased to 17.

    “Apple is making it really hard for us to bring innovation to our users,” said Ben Volach, BlueMail co-founder.

    To make matters worse, Volach says there are many other apps featuring ChatGPT functionality that have not been slapped with the 17-year-old age restriction.

    “We want fairness,” said Volach. “If we’re required to be 17-plus, then others should also have to.”

  • China’s Top Chipmaker YMTC Gets State-Backed $7 Billion Infusion

    China’s Top Chipmaker YMTC Gets State-Backed $7 Billion Infusion

    China is pulling out all the stops to boost its semiconductor industry, with its top firm receiving a major infusion from state-backed investors.

    The US and its allies have been working to cut China off from advanced semiconductor tech. Some sources say this has resulted in driving the country’s chipmaking industry to the verge of collapse. In response, China committed to a $143 billion investment package to help its semiconductor industry become more self-sufficient.

    According to the South China Morning Post, state-backed investors have sunk $7.1 billion (49 billion yuan) into the company. This brings the company’s registered capital to more than 105 billion yuan.

    Interestingly, high-performance computing, quantum computing, and advanced integrated circuit design and fabrication are three of the seven areas where the US still has a technological lead over China, out of a total of 44 areas. China is clearly willing to spend the necessary money to close that gap.

  • China Is Leading the US in 37 of 44 Key Technologies

    China Is Leading the US in 37 of 44 Key Technologies

    As the trade and tech war between the US and China heats up, a new report says China is leading in 37 of 44 key technologies.

    The Australian Strategic Policy Institute (ASPI) conducted a study that was funded by the US State Department’s Global Engagement Center and a grant from The Special Competitive Studies Project. The goal of the study was to see which countries had a technological lead.

    According to ASPI, China leads the US in all but seven areas. The areas where the US still has a lead are:

    • High-performance computing
    • Advanced integrated circuit design and fabrication
    • Natural language processing
    • Quantum computing
    • Vaccines and medical countermeasures
    • Small satellites
    • Space launch systems

    In every other category, ranging from manufacturing materials to AI algorithms to nuclear waste management, China has the lead. ASPI says this could have profound, long-term repercussions:

    China’s overall research lead, and its dominant concentration of expertise across a range of strategic sectors, has short and long term implications for democratic nations. In the long term, China’s leading research position means that it has set itself up to excel not just in current technological development in almost all sectors, but in future technologies that don’t yet exist. Unchecked, this could shift not just technological development and control but global power and influence to an authoritarian state where the development, testing and application of emerging, critical and military technologies isn’t open and transparent and where it can’t be scrutinised by independent civil society and media.

    In the more immediate term, that lead—coupled with successful strategies for translating research breakthroughs to commercial systems and products that are fed into an efficient manufacturing base—could allow China to gain a stranglehold on the global supply of certain critical technologies.

    The full report is here and well worth a read.

  • Users Can Now Adjust Bing AI’s Personality

    Users Can Now Adjust Bing AI’s Personality

    Microsoft has added a major new feature to its Bing AI, allowing users to choose how they want the AI to behave.

    Microsoft announced a preview of its AI-powered Bing search in early February. The AI is a new and improved version of the OpenAI tech behind ChatGPT. Early reviews have been all over the place, with people ranging from impressed to creeped out.

    Microsoft has been steadily improving the experience, with the most recent feature upgrade giving users the ability to dial in how Bing will respond and interact. A new toggle gives users the ability to choose between More Creative, More Balanced, and More Precise. The company describes each option:

    More Creative

    Responses are original and imaginative, creating surprise and entertainment for you.

    More Balanced

    Responses are reasonable and coherent, balancing accuracy and creativity in conversation.

    More Precise

    Responses are factual and concise, prioritizing accuracy and relevancy for you.

    The new options are a nice touch, giving users more control over the experience.

  • Financing Options for Franchise Purchases: How to Secure Funding

    Financing Options for Franchise Purchases: How to Secure Funding

    If you are looking to purchase a franchise, there are a variety of financing options available to you. From traditional bank loans to alternative financing solutions, there is an option that is right for every prospective franchisee. In this comprehensive guide to financing business loans for franchises, we will discuss the various ways to finance a franchise purchase, the benefits of purchasing a franchise, and how to secure the right financing solution for you.

    Introduction to Financing Options for Franchises

    A franchise is a business model that allows a business owner to purchase the rights to open and operate a business that is already established and successful. This type of business model is attractive to many prospective entrepreneurs because of the potential for success and the ability to leverage existing resources and infrastructure to get started. To purchase a franchise, however, you will need to secure financing.

    There are many different ways to finance a franchise purchase. The most common way is through a traditional bank loan. Bank loans are typically the most secure option and can provide a stable source of financing for your franchise purchase. Other financing options include venture capital, private equity, and alternative financing solutions such as online lenders, crowdfunding, and angel investors.

    Benefits of Purchasing a Franchise

    Before diving into the various financing options available, it is important to understand the benefits of purchasing a franchise. Franchises have a variety of advantages, such as access to established customer bases, pre-existing infrastructure, and the ability to leverage the franchisor’s brand recognition and marketing campaigns. Additionally, franchisors often provide training and support to franchisees, which can be invaluable when starting a business.

    Purchasing a franchise can also be a way to minimize risk. As a franchisee, you are not responsible for building a brand from scratch or establishing customer loyalty. You are able to leverage the existing infrastructure and customer base that the franchisor has already established. This can help reduce the risk associated with launching a business and increase the chances of success.

    Different Types of Financing Options

    Now that we have discussed the benefits of purchasing a franchise, let’s explore the different types of financing options available to franchisees.

    The most common way to finance a franchise purchase is through a traditional bank loan. Bank loans are generally the most secure option and provide a stable source of financing for franchisees. Banks typically require collateral, such as real estate or equipment, in order to approve a loan. Additionally, banks may require a personal guarantee from the franchisee.

    Venture capital is another financing option for franchisees. Venture capital firms typically invest in high-growth potential businesses, such as franchises. They provide financing in exchange for a stake in the business and often require a long-term commitment from the franchisee.

    Private equity investments are also an option for franchisees. Private equity firms invest in established businesses and provide financing in exchange for equity in the company. This type of financing is typically reserved for businesses with established track records of success.

    In addition to traditional financing options, there are also alternative financing solutions available to franchisees. Online lenders, crowdfunding platforms, and angel investors are all potential sources of financing for franchisees. These financing solutions have become increasingly popular over the past decade due to their flexibility and accessibility.

    How to Secure Financing for a Franchise

    Now that we have discussed the various financing options available, let’s explore how to secure financing for a franchise purchase. The first step is to create a comprehensive business plan. A business plan should include a detailed description of the business, a market analysis, and financial projections. This will help you to clearly articulate your plans to potential lenders and investors.

    Once you have created a business plan, you should begin researching potential financing options. You should compare the different types of financing options to determine which one is the best fit for you. You should also consider the terms and conditions offered by each lender or investor, such as interest rates, repayment schedules, and collateral requirements.

    When researching financing options, you should also take the time to research the franchisor. You should read reviews, speak to other franchisees, and investigate the franchisor’s track record of success. This will help you to make an informed decision about which financing option and franchisor is the right fit for you.

    Qualifying for Financing

    Once you have researched potential financing options, it is time to apply for financing. In order to qualify for financing, you must meet certain qualifications. Lenders and investors will typically look at your credit score, income, and business plan to determine whether you are a good candidate for financing. You should also have a solid understanding of the franchise industry and be prepared to answer any questions that lenders or investors may have.

    Additionally, you should have a clear understanding of the terms and conditions of the loan or investment. You should be aware of any penalties or fees associated with the loan and be prepared to make any necessary payments on time.

    Alternatives to Traditional Financing Options

    In addition to traditional financing options, there are also alternative financing solutions available to franchisees. Online lenders, crowdfunding platforms, and angel investors are all potential sources of financing for franchisees. These financing solutions can provide access to capital without the need for collateral or credit checks.

    Online lenders typically provide short-term loans with competitive interest rates. This can be a good option for franchisees who need access to capital quickly. Crowdfunding platforms allow investors to pool their resources to fund a project or business. This can be a good option for franchisees who are looking to raise funds without taking on debt. Angel investors are typically wealthy individuals who are looking to invest in high-growth potential businesses. This can be a good option for franchisees who are looking for more flexible financing terms.

    Comparing Financing Options

    When comparing financing options, there are several factors to consider. The first is the cost of the loan or investment. You should take into account the interest rate, fees, and repayment schedule to determine which option is the most cost-effective. You should also consider the terms and conditions of the loan or investment. This includes the length of the loan, any collateral requirements, and any penalties or fees associated with the loan.

    Additionally, you should consider the flexibility of the loan or investment. Some lenders or investors may offer more flexible terms and conditions than others. You should also consider the reputation of the lender or investor. You should research the lender or investor to determine whether they have a good track record of working with franchisees.

    Tips for Negotiating Financing

    Once you have compared financing options, it is time to negotiate the terms of the loan or investment. Here are a few tips to help you negotiate the best financing deal for your franchise purchase:

    • Research the lender or investor: Before negotiating, research the lender or investor to ensure they are reputable and have a good track record with franchisees.

    • Understand the terms: Take the time to fully understand the terms of the loan or investment, including interest rates, repayment schedules, and collateral requirements.

    • Be prepared to negotiate: When negotiating, be prepared to counter any offers or terms that you are not comfortable with.

    • Know your numbers: Have a clear understanding of your financials and be prepared to provide any necessary documents or information.

    • Don’t be afraid to walk away: If the terms of the loan or investment are not favorable, don’t be afraid to walk away and look for other financing options.

    Resources for Researching and Comparing Financing Options

    When researching and comparing financing options, there are several resources available to franchisees. The Small Business Administration (SBA) is a great resource for franchisees looking to secure financing. The SBA provides access to grants, loans, and other financing options.

    Additionally, there are several online tools and platforms that can be used to compare financing options. These include comparison sites, such as Credible and LendingTree, which allow you to compare loan and investment terms from multiple lenders or investors.

    Conclusion

    Securing financing for a franchise purchase is an important step for prospective franchisees. There are a variety of financing options available, from traditional bank loans to alternative financing solutions. It is important to take the time to research the different financing options and compare the terms and conditions to find the best fit for you. Additionally, you should be prepared to negotiate the terms of the loan or investment to ensure you get the best deal. With the right financing solution, you can get your franchise off the ground and on its way to success.

  • Canada Bans TikTok From Government Devices

    Canada Bans TikTok From Government Devices

    Canada is the latest jurisdiction to ban TikTok from government devices, another setback for the Chinese social media platform.

    According to AP News, the Canadian government has banned the popular app from all government-owned devices. Prime Minister Justin Trudeau didn’t rule out additional steps down the road.

    “I suspect that as government takes the significant step of telling all federal employees that they can no longer use TikTok on their work phones many Canadians from business to private individuals will reflect on the security of their own data and perhaps make choices,” Trudeau said.

    “I’m always a fan of giving Canadians the information for them to make the right decisions for them,” he added.

    The EU Commission and US Congress has already banned the app on government devices. US lawmakers have introduced legislation that would ban the app entirely, and the EU has signaled it could do the same if TikTok fails to respect user privacy.

  • Ford Is Working on Self-Driving Repos

    Ford Is Working on Self-Driving Repos

    Ford has a novel idea for self-driving tech, with plans to use the it to automatically repossess cars from owners that default on their payments.

    Ford originally filed for a patent in 2021 describing a system that would enable a vehicle to repossess itself. The patent, which was just rewarded last week, would allow a lender to ramp up repossession efforts, from sending notifications to limiting the vehicle’s movements to a specific geofenced area.

    In the final state of the process, when the repossession involves an autonomous vehicle, the vehicle’s computers can drive the vehicle back to the lender or repo agency.

    In some other cases, the vehicle can be an autonomous vehicle and the repossession system computer may cooperate with the vehicle computer to autonomously move the vehicle from the premises of the owner to a location such as, for example, the premises of the repossession agency, the premises of the lending institution, an impound pound, or any other pre-designated location. The address of such locations may be previously stored in a database of the repossession system computer.

    Ford’s approach is certainly an interesting use of self-driving tech, and one that will probably make more than a few customers uncomfortable.

  • Qualcomm: Phone Makers to Unveil iPhone-Style Satellite Tech

    Qualcomm: Phone Makers to Unveil iPhone-Style Satellite Tech

    Qualcomm has said more phone manufacturers plan to roll out satellite connectivity, much like Apple’s latest iPhone.

    The iPhone 14 included a first for Apple’s phone: the ability to send an emergency SOS via satellite. According to PCMag, Qualcomm has revealed that Honor, Motorola, Nothing, Oppo, Vivo, and Xiaomi plan to use the company’s tech to bring similar features to their own phones.

    Qualcomm’s Snapdragon Satellite relies on Iridium, a leading satellite communications provider. The company also claims its chips will enable emergency SOS support worldwide, as opposed to the iPhone 14, which only offers the ability in the US, Canada, and parts of Europe.

  • B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

    B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

    “We co-create content with (B2B Influencers) in concert with brand messaging,” says TopRank Marketing CEO Lee Odden. “So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. You have this intersection of one or two or three or four influencers talking about this topic and those audiences intersect and cross. Your customer is hearing this credible message not only from the brand but also from people that they trust in different channels. That all adds up to yes. That all adds up to nurture and ultimately conversion.”

    Lee Odden, CEO of TopRank Marketing, discusses how B2B influencer marketing can be a highly effective force in driving leads and conversions for companies. Lee was interviewed by Tim Washer at the 2019 Content Marketing World Conference & Expo:

    Influencer Marketing Is Powerful Because Of Influence Itself

    Influencer marketing is powerful because of influence itself, not about the people. Influence has always been a factor in being persuasive and being effective as a communicator, as a marketer, and really being able to tap into the dynamics of that. The psychology and sociology of that is something that is everlasting, it’s evergreen. While there are trends in terms of tactics that come and go, there’s this consumerization of B2B. B2C influencers are misbehaving and have fake followers, etc. and some of that’s leaking over into B2B. But I think that’ll reconcile a little bit and kind of clean itself out. In the future brands are going to be looking at influence as a really key component of their holistic marketing strategy internally and externally.

    A lot of people when they think of influencer marketing they think of a Kardashian or some people think of something like Baddiewinkle, a 90-year-old woman who wears hip-hop clothes and now has her own makeup line on Sephora versus someone like Tamara McCleary interviewing an executive at Dell about the right IT infrastructure for doing edge computing. That’s really what it’s about in B2B.

    B2B Influencers Actually Have To Have The Main Expertise

    One of the big differences between B2B and B2C influencers is that in B2B you actually have to have the main expertise. You actually have to be knowledgeable and have a depth of that expertise in what it is that you’re influential about. It’s also important to have a network for distribution and a place to publish your content. It’s great to have a personality and that’s less common in B2B, where you have charisma. Well, lack of personality is a form of personality I suppose. 

    The good thing is that we’ve figured out ways to coach folks that have that domain expertise and an active following but they’re not necessarily used to being social. We are coaching them in how to activate themselves and to pull out the best of what they have to share in a way that’s very promotable. Many of them start to open up a little bit after we show them how to do it.

    B2B Influencer Marketing Adds Up To Nurture and Conversion

    In the planning stages (with a client looking to promote something) we’ll look at the topics that are important around the announcement and how it affects customers and how customers will think of that news and how it’ll affect or change their lives. Those topics are then what we want to be influential about. We’ll use those keywords or topics to search our network using influencer marketing software to find who is influential around those topics, who’s publishing content, who self-identifies around that topic, and whose audience is actually activated around that topic. We find those people who have trusted voices with an active community and we invite them to collaborate on content and give their opinion about the announcement. 

    We co-create content with them in concert with brand messaging. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. You have this intersection of one or two or three or four influencers talking about this topic and those audiences intersect and cross. They intersect across channels too. Your customer is hearing this credible message not only from the brand but also from people that they trust in different channels. That all adds up to yes. That all adds up to nurture and ultimately conversion.

    B2B Influencer Marketing Adds Up To Nurture and Conversion – TopRank Marketing CEO Lee Odden
  • Dish.com Is Down, Employees Unable to Work

    Dish.com Is Down, Employees Unable to Work

    Dish Network is experiencing a major outage, one that has crippled its website and stopped employees from working.

    According to The Verge, Dish began experiencing issues Thursday morning. The company’s website displays a notice saying it is experiencing problems, and the company’s internal apps and customer support systems are also impacted. What’s more, employees are reportedly being kept in the dark about what is going on.

    The outage began around the same time as the company’s Q4 earnings, giving CEO Erik Carlson an opportunity to address the problems. He said that Dish, Sling, and the company’s wireless network are operational, but that “internal communications, customer care functions, Internet sites” are all down.

    The Verge also goes on to point out that customers are unable to pay their bills, although company reps are assuring customers they won’t lose service if they can’t pay their bill as a result of the outage:

  • The Great Combustion Ban Has Begun, But Are Phase-Out Targets Realistic

    The ban on combustion engine vehicles has begun, as countries around the world are rolling out sweeping new laws that will see the partial to full ban of new diesel and gas-powered vehicles in the coming decade. 

    On February 21, the European Union approved new laws that will halt the sale of combustion engine vehicles by 2035. The bloc is one of the largest regions that have joined the growing list of countries looking to halt the sale of fossil fuel cars in an ongoing effort to reach net-zero carbon emission goals. 

    The new laws would impose financial penalties on all gas and diesel-operated vehicles, within the 27 member countries, which will steadily help phase out all fossil fuel vehicles in the coming 12 years. 

    The bloc now joins countries including Canada, China, Japan, the United Kingdom, and the United States, among others who all have set out deadlines to reach net-zero goals. 

    The sale of new electric vehicles (EVs) nearly doubled between 2020 and 2021, seeing more than 6.6 million new EVs being registered worldwide. According to the International Energy Agency, around 10% of new cars sold in 2021 were fully electric. 

    Steady demand from consumers have meant that traditional household automotive names have now also entered the race to become industry leaders. Even with EV prices still elevated, higher than the average combustion engine car, demand has continued growing. 

    In the U.S., EV representation increased by 65% in 2022, recording a two-third increase from the year before. EVs accounted for 5.8% of all new cars sold last year, an improvement from the 3.1% recorded in 2021.

    While many countries embark on their ambitious net-zero goals, some believe target dates may be unrealistic, never mind considering the financial and economic impact it will have. 

    Governments from Italy, the Czech Republic, and Hungary have already questioned the legitimacy of the new laws imposed by the European Parliament. While government officials understand the need for cleaner and more reliable mobility in the bloc, many feel the deadlines set out by the EU Parliament give them little time to properly plan for the transition. 

    Italy’s Foreign Minister, Antonio Tajan called for the legislation to be reviewed, calling for a reduction of 90% in carbon emissions, rather than 100 percent. 

    The country is home to household automotive brands such as Alfa Romeo, Fiat, and Ferrari, with the industry employing close to 270,000 citizens. 

    Slovakia, in Eastern Europe, has been gradually planning its green transition under new European laws since 2013. The country’s automotive industry contributes roughly 13% of its GDP, and vehicle manufacturing makes up 33% of the country’s exports, mainly to European markets. 

    While Slovakia has been working towards similar zero-emission goals, the EV manufacturing industry is still largely powered by fossil fuels. On top of this, the country’s EV industry is still somewhat in its development phases, relying on affordable, if not completely cheap, labor. 

    The worldwide fossil fuel ban has also seen Australia looking to introduce new laws that will soon see Australians having to purchase cleaner, battery-powered vehicles in the coming decades. 

    The recent move by the EU has prompted the Australian Electric Vehicle Association (AEVA) to have a more aggressive stance to introduce partial bans on gas-operated vehicles. 

    President of the AEVA, Chris Jones said that 2035 is perhaps a conservative position to ban new fossil fuel cars, and it would put pressure on other countries, including Australia to adapt to the fast-growing global demand for EVs. 

    Automakers that manufacture less than 1,000 new combustion engine vehicles could potentially be barred from the ban, but that could potentially lower safety standards in the country, aligning Australian drivers to receive similar EVs currently available in developing nations. 

    While countries across the board are willing to sacrifice economic growth and development across several industries, many are skeptical about whether phase-out dates are realistic enough. There is a lot of potential for the future of electric vehicles, yet this time many hope it will be a sustainable long-term solution that’s realistic enough to achieve. 

  • Ericsson Laying Off 8,500 Employees

    Ericsson Laying Off 8,500 Employees

    Ericsson is joining the list of tech companies laying off staff, with CEO Borje Ekholm saying 8,500 employees will be laid off.

    The tech sector has been especially hard-hit by the economic downturn, with companies large and small laying off workers. Ericsson is the latest to announce job cuts, according to Reuters, with Ekholm sending a memo to employees to inform them of the company’s plans.

    “The way headcount reductions will be managed will differ depending on local country practice,” Ekholm wrote in the memo.

    “In several countries the headcount reductions have already been communicated this week,” he said.

    Ericsson did not specify which regions would be most impacted, but analysts have predicted that North America would likely be one of the hardest hit.

    Ekholm said the layoffs were necessary to help the company remain competitive.

    “It is our obligation to take this cost out to remain competitive,” Ekholm said in the memo. “Our biggest enemy right now may be complacency.”

  • It’s Official: Bing Is Cool, and Google Search Is In Trouble

    It’s Official: Bing Is Cool, and Google Search Is In Trouble

    Microsoft’s AI-powered Bing represents an existential threat to Google’s search, with early reports suggesting Google may be in serious trouble.

    Microsoft unveiled its AI-powered Bing last week, using a new and improved version of the OpenAI tech behind ChatGPT. The move is largely seen as one of the biggest challenges Google has faced to its core search business and could help Bing make major headway against its rival.

    Early reports indicate that Microsoft’s AI-powered Bing is performing far better than critics anticipated and is serving up better results than an old-school Google search. In fact, CNET’s Stephen Shankland put ten questions to both search engines and came away preferring Bing’s response to eight of the questions. Interestingly, Bing did especially well on complex questions, as well as at providing information about recent events, such as the US shooting down a ‘high-altitude object’ over Alaska.

    Read More: Google Won the Search Wars, but Can It Win the AI Search Wars?

    Similarly, Android Central posted a poll to see how many of its readers would be willing to switch to the new Bing once it’s available to the public. A whopping 52% said they would switch and give Bing a try, with 11% already using Bing and only 30% saying they would stick with Google.

    Indeed, Microsoft VP Yusuf Mehdi revealed the company quickly saw more than one million people sign up to test-drive the new Bing.

    Needless to say, Google is not going to take this challenge to its business lying down. In fact, the company has been rushing to roll out its own ChatGPT challenger, Bard. Unfortunately, in its rush, the company bungled Bard’s unveiling. This led to a $100 billion drop in the company’s value and vocal criticism of CEO Sundar Pichai from Google’s own employees.

    The picture is clear: Microsoft has taken an early lead in the AI search wars and is moving quickly to capitalize on it. This has resulted in Bing being seen as cool — quite possibly for the first time ever.

    And Google? Google is in real trouble — quite possibly for the first time ever.

  • Microsoft Expands AI Bing Preview to Mobile Apps & Skype

    Microsoft Expands AI Bing Preview to Mobile Apps & Skype

    Microsoft has expanded its AI-powered Bing preview, incorporating it in Bing and Edge mobile apps, as well as Skype.

    Microsoft announced a version of Bing powered by AI on February 7. The AI is the next-generation version of the OpenAI tech used in ChatGPT. The response to the new Bing has been all over the spectrum, but one thing is clear: Bing is getting more attention than it has in years, if ever.

    As a result, it’s not surprising that Microsoft is continuing to roll out the new search engine, bringing it to Skype, as well as the company’s mobile apps. Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing Officer, announced the news in a blog post:

    We’re beginning to roll out the incredible capabilities of the new Bing and Edge on your smartphone along with some exciting new features, such as voice input. In addition, we are creating a new chat experience, beginning with Skype, to enhance your social communications with your friends and family.

    The company also sees Bing as being a copilot for users in their Skype chats:

    Imagine having a copilot for your friends and family as you stay connected and plan your next get together. Simply add Bing to the group, as you would any Skype contact, and now you can ask Bing to answer questions and provide information for the entire group. For example, if your family is chatting about the next family reunion, you can simply ask Bing for suggestions on travel destinations, expected weather forecasts and interesting events around your time of travel, and everyone in the chat will get access to the results. When you are catching up with friends, you can ask Bing to simply fetch information from the web, for example, the latest news or last night’s award shows to add to your conversation.

    Everyone in the preview will automatically have access to the new Bing on both mobile and Skype.

  • Ericsson Mobility Report: 5G Subs Top One Billion in 2022

    Ericsson Mobility Report: 5G Subs Top One Billion in 2022

    5G subscriptions hit a major milestone in 2022, topping one billion globally and growing by 136 million in Q4.

    Ericsson just released its Ericsson Mobility Report Q4 2022 Update, detailing the state of the wireless industry around the world. Globally, mobile subscriptions hit 8.4 billion, with mobile broadband accounting for 86% of all mobile subscriptions.

    According to the report, 5G not tops one billion subscriptions globally. Some 235 service providers are now offering commercial 5G services, with 35 providers offering 5G standalone (SA) networks.

    Interestingly, while there are 8.4 billion mobile subscriptions, only 6.1 billion of them are unique mobile subscribers. Ericsson says the difference is attributed to some individuals having multiple devices, subscriptions that are optimized for different types of calls, as well as some inactive subscriptions.

    Overall, however, the report shows the speed with which 5G is being adopted, outpacing its predecessor.

  • Clarksworld Magazine Closes Submissions, Blames AI

    Clarksworld Magazine Closes Submissions, Blames AI

    Clarksworld Magazine is no longer accepting submissions after being inundated by AI-generated content.

    Clarksworld is a science fiction and fantasy magazine that accepts submissions from outside authors, and is known to pay very well. Unfortunately, the magazine has been inundated with AI-generated content, forcing them to close submissions for the time being.

    The news was announced on Twitter:

    In follow-up replies to suggestions that the magazine use AI detection tools to weed out unwanted submissions, the publication said none of the existing tools work well enough:

    Clarksworld is just the latest example of the challenges AI is creating and how difficult it is to adapt to the changes it brings.