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Category: Retail & eCommerce

eCommerce, Online Retail & Retail News

  • How Will New USMCA Trade Agreement Affect Small Business?

    How Will New USMCA Trade Agreement Affect Small Business?

    The United States, Mexico, and Canada finally wrapped up months of negotiations and finalized a new trade deal a few hours short of its Oct. 1 deadline. The US Congress still has to approve the deal but all signs point to its ratification, with the USMCA set to take effect by January 1, 2020. But how will this new agreement affect small businesses?

    Key Changes Between USMCA and NAFTA

    Taking away all the comparisons being made about NAFTA and the USMCA, the bottom line is that the new trade agreement does have several key changes. The first one deals with the automobile industry. Under the USMCA, 75 percent of a vehicle’s content should come from North America in order to avoid tariffs. This will cut down on the number of parts being imported from Asia. The agreement also states that by 2023, 40 to 45 percent of production should be made by workers who are receiving an average of $16 or more an hour. That hourly wage is definitely higher than conventional salary levels in Mexico.

    There are also a number of vital agricultural concessions in the new deal. For instance, Canada will be giving American dairy producers access to 3.6 percent of its market. This change could potentially be worth around $70 million in trade. In return, the US will also give its neighbor increased access to its agricultural market, including peanuts and sugar and all its related products.

    The USMCA also introduces a sunset clause. According to this, the countries involved will renew the agreement every 16 years.

    How the New Agreement Will Affect Small Businesses and eCommerce

    Online retailers and small American businesses will be affected by the deal’s enhanced trade policies. One change that the three countries have agreed on is the increase in their “de minimis.” This refers to the level at which imported products are exempted from taxes, customs documentation, and duty collection.   

    Under the USMCA, Mexico will be doubling its de minimis from $50 to $100 and Canada from C$20 to C$40. The U.S’ threshold remains the same. This means Canadian consumers won’t have to pay duty for cross-border online orders that are less than C$150 while Mexican customers will enjoy duty-free online orders for products $117 or lower.

    A fact sheet provided by the Office of the U.S Trade Representative shows that the new agreement will also make the processing of shipment orders across the three states go faster, allowing small and medium-sized businesses to engage in more cross-border trading.

    SMEs usually don’t have the resources to pay for customs taxes and duties, but they shoulder the compliance costs that low de minimis have on low-value shipments. The policy changes will give SMEs and new traders to Canadian and Mexican markets the opportunity to reach more customers at lower costs. Express delivery carriers will also benefit since they carry the bulk of low-value shipments.

    Groups like the National Retail Federation are supportive of the raised de minimis threshold as it can improve sales across the borders. But eBay says that the USMCA’s customs provisions are not enough. It claims that it could lead to confusion among small businesses since express and postal shipments will be treated differently and there’ll be different collection rules based on the value levels.

    [Featured image via calendar.in.gov]

  • Discovery CEO: We’re Trying To Create a Golf Netflix

    Discovery CEO: We’re Trying To Create a Golf Netflix

    In announcing a wide-ranging content deal with golf legend Tiger Woods, Discovery CEO David Zaslav says that what we’re trying to do is really create a golf Netflix. Discovery’s strategy is partnering with high profile personalities such as Tiger and Oprah and others to provide quality non-scripted programming globally. Zaslav says that they’re going to cede this whole idea of scripted, there are loads of people in that space and they’re fighting over it.

    David Zaslav, Discovery president and CEO, discussed the companies “Netflix” strategy on CNBC’s Squawk Box (video below):

    What We’re Trying To Do is Really Create a Golf Netflix

    This is a wide-a wide-ranging partnership with the greatest golfer ever, Tiger Woods. He’s a transformational figure really. It’s a cherry on top of our golf strategy. We were in business with the PGA Tour everywhere in the world. We owned the tour globally with Jay Monahan and the PGA Tour, it’s a long-term partnership. What we’re trying to do is really create a golf Netflix, create an ecosystem where everyone in the world that loves golf can get everything they want on the phone and/or on EuroSport in Europe or on channels around the world.

    It’s multifaceted and it fits our strategy. A couple of years ago we got into business with Oprah Winfrey, so we’re in business with Oprah globally. When we bought Scripps, food, HGTV, travel, people thought we bought linear channels but we bought IP. We owned food everywhere in the world, home everywhere in the world, travel everywhere in the world. We have natural history with Discovery.

    We really took a big pivot four or five years ago where we went from a traditional nonfiction company to asking ourselves how do we create content that people would want if they could want anything and if they could see anything? It was a world that at that point people thought, why is Discovery getting into sports? Why they buy EuroSport? Why do they own all the cycling and all the tennis in Europe? Why did they do the Olympics?

    We’re Going to Cede This Whole Idea of Scripted

    We see golf, particularly with Tiger, tennis, cycling, the Olympics, food, home, and natural history. The rest of the media business is in scripted. Disney and Bob Iger, probably the best media company in the world when it comes to scripted and traditional storytelling. Tiger is really an important part of that strategy because people love golf everywhere in the world.

    Think about China, two of the best players on the PGA Tour are from China. We own all the golf in China and they love Tiger. Two weeks ago we did a deal with Chip and Joanna Gaines from Fixer Upper and Magnolia. Two fantastic authentic great personalities, they’re back in our family. So we’re going to cede this whole idea of scripted, there are loads of people in that space and they’re fighting over it.

    For us, that’s kind of like the soccer ball on a kids game and we’re the rest of the field. If people love food content or golf I think we have a real chance. We hope that we’re where the ball is going to be. Who’s above the globe? The FANG companies, they’re so powerful because they’re above the globe. They could reach everywhere in the world. The only media company that’s truly above the globe that has IP rights everywhere in the world is Discovery.

    We Need to Reach All of These 4 Billion Devices

    We haven’t over-invested in content because we do believe that we need to reach these four billion devices and the best way to reach that is to have stuff that people really want. This business started with cable systems around the world, then it went to satellites. The companies that have created the most value for shareholders are the global companies, because of the leverage.

    What we’re saying is we think that by owning all of this global IP we can partner up very effectively. We don’t need to sell, we can we can partner up with any one of them. We can do a natural history global business with Google or Apple. We can go into business with Oprah ourselves and we can together reach every regional player in the world.

    Our Bet is That We’re Completely Different Than the Rest

    People fall in love with great stories and with people. If you think about the media business and the rush to Netflix, HBO, Hulu, those are all great plays. Disney buying Rupert’s company and he’s gonna build a product that looks a lot like it. If you’re sitting at home, whether you’re young or old, and you want to spend ten to fifteen dollars and get scripted series and movies there’s going to be 10 choices for that, and the movies are starting to be commoditized with the same movies are on each platform.

    If you want something else, if you want to see golf or if you want to see natural history, that’s our bet. Our bet is that we’re completely different than the rest of the guys and we have superfans that have an affinity for our stuff.  Our content costs about $400,000 to $500,000 an hour, scripted is anywhere from $5 million to $10 million, so it’s a lot more expensive and it’s getting even more expensive. We have a much more efficient model, so we could actually charge less (than Netflix).

    In the US we have 18 channels, so we’re the second biggest TV company in America. When you look at our 18 channels the amount that we charge for those 18 channels is less than one regional sports network. So our costs are less but we can make a lot of money even if we charge less, so that’s one of the reasons why we’re on every skinny bundle. We have great channels but we’re also not that expensive.

  • Amazon Makes a Serious Bid for Regional Sports Networks

    Amazon Makes a Serious Bid for Regional Sports Networks

    Despite Jeff Bezos’ recent admission that Amazon will eventually fail, the company plans to stave off its demise by investing in as many markets as possible. Aside from being the world’s largest eCommerce enterprise, Amazon also has its tentacles in sectors like on-demand cloud computing, pharmaceuticals, and even more recently, banking. Now it wants to venture into sports broadcasting. The retail giant has reportedly filed a bid to acquire the 22 sports television networks that Disney is offloading. The move is seen as Amazon’s attempt to further develop its live video offerings.

    CNBC reported several companies have placed bids for those sports networks, which were once under 21st Century Fox. Aside from Amazon, Apollo Global Management, the Sinclair Broadcast Group, KKR, Tegna, and The Blackstone Group also made offers.

    Surprisingly, New Fox was not among the first-round bidders. The company was founded after Disney shelled out $71.3 billion to acquire 21st Century Fox’s assets this year. The sports networks were initially among the assets Disney paid for. These assets included the YES Network, which shows games of the New York Yankees, as well as other channels that broadcast regional games from different professional leagues like the National Basketball Association, the National Hockey League, and Major League Baseball.

    According to reports, the House of Mouse allegedly wanted to partner these networks with their just launched ESPN+. However, the Justice Department ruling required the company to sell the networks before the Fox deal could be completed to avoid antitrust issues.

    New Fox was a strong contender to buy back the channels. Lachlan Murdoch, Fox’s CEO, had previously confirmed that he was keen on getting back the networks, which made the company’s absence in the bidding glaringly conspicuous. However, Fox might submit a bid in the next round, which is scheduled before the end of the year.

    Media companies will be keeping a close eye on Amazon though. The prospect of an additional 22 networks in Amazon’s Prime Video service will boost its live-streaming power and could potentially change the television landscape.

    More importantly, sports programming still has a strong viewership and brings in massive revenue. In fact, it generates the most revenue for the $70 billion television ad industry. The popularity of live sports also means that having major sports leagues like the MLB and NBA on the roster will enhance the value of the Amazon Prime Video service and could compel more people to subscribe.

    Jeff Bezos’ company hasn’t exactly been hiding its interest in incorporating live sports in its streaming offer. Amazon has already closed deals to broadcast Thursday Night Football and 20 of the United Kingdom’s Premier League soccer matches in 2019.

    If Amazon does go into sports broadcasting, tech companies like Apple, Facebook, and Google might also make a move on sporting rights just to remain competitive.

    Acquiring Disney’s sports channels also provides a number of opportunities for Amazon. The eCommerce giant can phase out these cable networks and offer the live games either exclusively to Prime subscribers or as an add-on to the Amazon Channel. It also gives Amazon a larger advertising playground. Moreover, they will have a wider market to showcase all their products and services.

    Amazon has not made any official comments regarding its foray into sports broadcasting. But it’s guaranteed that the traditional media companies and Amazon Prime subscribers will be watching closely to see if the company will emerge victorious.

    [Featured image via Amazon]

  • LendingClub CEO Working to Turn It Into a Financial Health Club

    LendingClub CEO Working to Turn It Into a Financial Health Club

    The CEO of LendingClub, Scott Sanborn, says that they are really looking to make membership in the club mean something and are working to take Lending Club and turn it into a ‘financial health club’ that will help people successfully manage expenses. He says that LendingClub helps by shining a spotlight on credit card debt which is the first step to doing something about it.

    Scott Sanborn, LendingClub CEO, discussed the business with Investor’s Business Daily:

    A Looming Crisis in People’s Overall Financial Health

    We are seeing really an epidemic happening which is incomes have been stagnant for more than 20 years. All of people’s major expenses, healthcare, college, housing, is going up and it’s creating a real looming crisis in people’s overall financial health and it’s something that people just aren’t talking about. Close to half of Americans have credit card debts and they are more than twice as likely to talk about spousal infidelity than they are about the fact that they have credit card debt that they need to manage. We believe that by shining a spotlight on the problem it’s the first step to helping people do something about it.

    The first core thing we’re doing is we help people who have credit card debts pay that off with a healthier form of debt. Credit cards are now at a record high-interest rate average of about 19 percent. We allow them to pay that off with a fixed rate, fixed payment installment loan that will be paid off in a defined period of time so that they’re not caught in the minimum payment trap. It’s healthier for their overall credit profile.

    Turning Lending Club Into a Financial Health Club

    As we’ve been working with consumers to solve this problem we’ve increasingly been finding ways to actually do it even better. We launched last year the ability as part of the loan application to directly pay off the credit cards through the process. Instead of giving you the money, asking you to turn around and take care of it, we do it directly. In exchange, if you elect to do that we’ll give you a lower rate, essentially incent you to do it and make it easy for you to do it.

    The bigger picture in the course of time is we’re really looking to make membership in the club mean something and take Lending Club and turn it into really a financial health club and do more for people to help them manage these expenses.

  • Ebay’s Scott Cutler: We’ll Sell More Online Than Walmart, Macy’s and Best Buy Combined

    Ebay’s Scott Cutler: We’ll Sell More Online Than Walmart, Macy’s and Best Buy Combined

    The Head of Americas for eBay, Scott Cutler, says that they will sell more online than Walmart, Macy’s and Best Buy combined. Ebay is the number two ecommerce player in the United States behind Amazon. Cutler noted that branded items are extremely hot on the platform with Adidas Yeezy Boost being eBay’s top searched item over the weekend.

    Scott Cutler, Head of Americas for eBay, discussed the Black Friday sales weekend on CNBC:

    Branded Items Are Hot on eBay

    Yesterday was actually a surprising day, $3.5 billion dollars of online sales, most of that was happening on a mobile device. Everybody is searching for the best deals today and things like a Samsung TV, Apple-branded products, a Nintendo Switch, are things that people and consumers are searching to find and the best deal available is actually on eBay… guaranteed.

    Branded items are hot. The top searched item on eBay was an Adidas Yeezy Boost. We’re selling a pair of shoes every couple of seconds. Monopoly for Millennials in the toy category has been very popular. Toys, in general, this holiday season is something that’s really exciting. For the first time, we launched our own toy book in Toytopia and we’re trying to highlight those things that are rare, that are retro, and that are right now. You can buy a Magic the Gathering card for $100,000 or an original 1987 Transformer set, but you can also find those things that today like a Funko Pop Doll that is really difficult to find.

    We’ll Sell More Online Than Walmart, Macy’s and Best Buy Combined

    We’re really just trying to show up for the consumers the best deals. It’s a highly competitive environment and we’re competing incredibly against all the retailers. You have to remember that eBay is the number two ecommerce player. We’ll sell more in online sales than Walmart, Macy’s, and Best Buy combined. It’s an extremely competitive environment and for the consumers, they want to come to a site and know that they’re getting the best deal. Getting it very quickly and free are the themes that we have to play through the holiday season.

    We’ve got an amazing array of price points from the low ASP items to the high ASP items. Our differentiation against other retailers is to be able to find those things that you can’t find anywhere else that are uniquely eBay. Some of those things are very expensive but some are that must-have item at a low price point. Giving that selection of opportunity and choice for consumers is really the balance that we’re trying to strike.

  • Amazon is Destined to Fail, Says Company CEO Jeff Bezos

    Amazon is Destined to Fail, Says Company CEO Jeff Bezos

    Amazon will fail. That is the surprising admission that Jeff Bezos made to his employees last week during an all-hands meeting. However, Amazon’s CEO isn’t ready to see that happening anytime soon.

    In a recording that CNBC was privy too, 54-year-old business mogul Bezos said that “Amazon is not too big to fail.” He even made a prediction that his company will inevitably fail after an employee asked about his thoughts on the Sears bankruptcy.

    “Amazon will go bankrupt,” Bezos said. “If you look at large companies, their lifespans tend to be 30-plus years, not a hundred-plus years.”

    It’s a little hard to imagine Amazon going under, especially when you consider that it’s valued at almost $3 trillion. However, retail history is against the company. One investor posited that all retailers would eventually go bankrupt. And while certain companies become popular, they would eventually fail to adapt, causing the business to decline and fold. Retailers that have been able to adjust and change with the times are considered exceptions.

    Amazon has so far shown its adaptability. It has given consumers what they wanted by effectively utilizing logistics and technology. But as it exceeds its revenue threshold, it will have a harder time finding alternative profit sources. At this point, there aren’t enough people or subscribers left to double their Prime membership. It has to find other avenues that it can bring online instead, like grocery or banking.

    Don’t expect Bezos to throw in the towel anytime soon, though. The investor said that Amazon’s goal now is to put off that failure for as long as possible by focusing on the consumers. According to Bezos, if the company starts to “focus on ourselves, instead of focusing on our customers, that will be the beginning of the end.”

    But customer focus is the least of Amazon’s worries, as the company is renowned for their obsession with keeping their clients happy. However, possible antitrust violations and government regulations are fast becoming a concern for Amazon.

    Bezos understands this but acknowledges that with Amazon’s size, it’s reasonable to expect that it will be closely scrutinized.

    Despite the scrutiny, Amazon’s expansion still continues. The company recently announced the two new locations it has chosen for secondary headquarters. The new “H2s,” as people have dubbed it, will be built in Queens, NY, and in Arlington, VA, with Amazon expected to hire about 50,000 employees.

    [Featured image via YouTube]

  • Booster Brings On-Demand Business Model to Gasoline

    Booster Brings On-Demand Business Model to Gasoline

    Imagine just clicking a button on an app and having your cars gas tank filled while you are working at the office. That’s what Booster Fuels is currently doing. Booster has brought the on-demand business model to fuel and it’s extremely popular in its launch markets of SF Bay, San Diego, and Dallas-Fort Worth areas. Booster Fuels co-founder and CEO Frank Maycroft says that they are selling over $180,000 per day in just those three markets and have plans to expand nationwide.

    Frank Maycroft, CEO and co-founder of Booster Fuels, talked about the companies business model and technology on CNBC:

    Push a Button for Same-Day Free Delivery Gasoline

    Amazon set a new expectation for retail. People want to push a button and get same-day free delivery. What we are able to do now is the same thing for gasoline. When you think about a gas station it hasn’t changed much in 50 years. The concept is really taking the old-world industry and leveraging mobile technology, machine learning technology to allow us to deliver gas to people without any of the inconvenience.

    We are the only company quietly roaming through parking lots looking for cars. The truck that does that has to fit within a single parking spot, has to maneuver as well as a small car, has to be connected to the cloud and communicating with all of the other mobile distributed gas stations in the Booster fleet.

    A Million Deliveries and $180,000 a Day in Revenue

    We’ve done more than a million deliveries company-wide and we will do about $180,000 of revenue in a single day. Anybody can make it so that you can push a button and get gas, but doing that in a way that doesn’t cost more than the gas station is incredibly hard. We didn’t want to have to build a subscription service. We didn’t want to have to charge fees. Our belief is service everyone by charging the same price and focus on where cars go all the time, parking lots.

    To really be inventive today you have to start from scratch with the context of what would this have looked like if you started it in the 21st Century? It’s hardware with embedded systems with software that’s communicating to the cloud, it’s procurement of fuel, it’s pricing to customers. When it all comes together that’s where the magic is.

    People Spend More on Gasoline Than They Do For All of Ecommerce.

    We like to be realists that when you look out your window there are gas-powered vehicles and that’s going to be here for a very long time. Let’s make them 3-5 percent better by improving the supply chain, reducing emissions, and reducing miles traveled.

    People spend more on gasoline than they do for all of ecommerce. People spend almost as much on gasoline as they do on groceries as a category. At the same time, we do look at alternative energy solutions. Nothing stops us from doing the same service for electric vehicles or other alternatives. It’s all based on the same technology investment, software, routing, logistics, that works for fuel.

    Nine out of ten Americans still drive to work and are either going to or coming from suburbs. Imagine ten years from now not having to think about gasoline or energy in general or things in general just getting to you where it’s most convenient for us to deliver to, most convenient for you to get it, and most cost-effective for the entire ecosystem. I think that is the way that the world is moving.

    How Booster Works:

  • Former Saks CEO: What’s Fascinating is the Convergence of Online and Stores

    Former Saks CEO: What’s Fascinating is the Convergence of Online and Stores

    The former CEO of Saks, Steve Sadove, says that what’s really fascinating is the convergence that is currently happening with online and brick and mortar stores. You have the Amazon’s of the world adding brick and mortar store options and then you have Walmart and Target and many others growing at 40-50 percent with their online sales.

    Steve Sadove, former Saks CEO, discussed the online and physical store convergence on Fox Business:

    Brick and Mortar Isn’t Dying

    People buy for many reasons and a good part of it is the experience of shopping. About 80 percent plus of shopping is still done in a brick and mortar store. Brick and mortar isn’t dying, people want to touch and they want to feel. Just think about apparel. With apparel, my old company Saks was doing 30-35 percent of the product online but customers still want to touch and feel and meet with the associate and experience it.

    What’s Fascinating is the Convergence of Online and Stores

    What’s fascinating is this convergence of online and stores. The Amazon’s of the world are now opening up stores. Then you have the brick and mortar guys who are saying buy online and pick up in stores. Walmart is moving much more in the direction of being omnichannel, encouraging online shopping. Amazon is opening up stores. You have the pop-up stores, you have the Warby Parker’s who are online opening up stores.

    The Good Retailer Provides the Experience Wherever They Want It

    Then you have the brick and mortar people, Target growing 40-50 percent, Walmart growing 40-50 percent with their Internet business. It’s this convergence that really is what the consumer is valuing because they want to buy anytime, anywhere they want to get product. Some of them hate going into a store. Others just want to go into a store. The good retailer is going to provide that experience wherever they want it and they’re going to give them the value that they want.

  • Nike Makes the Integration of Digital and Physical Retail a Reality

    Nike Makes the Integration of Digital and Physical Retail a Reality

    Nike has created an amazing store in New York City that truly integrates the digital experience with physical retail. The worlds of physical and digital are not really separated for consumers the way we may have thought says Heidi O’Neil, the President Nike Direct. Clearly, brick and mortar retail is not dead, it’s just changing and Nike is showing the world how it can be done.

    Heidi O’Neil, President of Nike Direct and Sean Madden, Senior Director of Product at Nike Direct were interviewed about Nike’s New NYC technologically enhanced flagship store by Katherine Schwab of Fast Company. You can watch the full video below:

    Physical and Digital Together Create an Incredible Consumer Experience

    “It’s interesting with all of the medium crests around the death of retail, what we found, at least with our Nike consumers, is over 80 percent of consumers actually want a physical experience as part of their shopping experience,” says Heidi O’Neil, President of Nike Direct. “The worlds of physical and digital are not really separated for consumers the way we may have thought about it when we were thinking about the death of retail. In fact, they can really support each other to make an incredible consumer experience.”

    Get Every Item on a Mannequin Head-To-Toe Digitally

    “When you come in you’ll be welcome to Nike New York,” explained Sean Madden, Senior Director of Product, Nike Direct. “On the smartphone screen is what we call Retail Home. We found based on a lot of research that consumers really love mannequins, but they get really frustrated when they can’t find the product that’s on the mannequin. Is it in your size? Is it in your color?

    “We’ve built a system where the consumer can simply scan a QR code and they’ll get every item that a mannequin is dressed in from head-to-toe digitally,” said Madden. “We’ve also enabled consumers to build a virtual Try-On List. They can then choose their size and have it sent right to their fitting room.”

    Smart Fitting Rooms Offer Lighting Options

    “Not only will the product will be waiting for you in the fitting room we’ve also introduced the ability for you to customize the look with lighting so you can see how the product looks on you and will perform in different lighting conditions,” he said. “We want consumers to understand how the product will look in different conditions, especially the New Yorker who is going from their house to sport to work to life and they want a product that can flex with them. They also take a lot of selfies in fitting rooms so good light and an interesting room really helps with that.”

    Data Powers the New Nike Speed Shop

    “We use data to inform the assortment with New Yorkers favorites in the Speed Shop,” said O’Neil. “Then what we’re also able to do from a data perspective is we’re able to take all the selling information and all the data from what’s happening in the five other floors of the store to have a trendy now experience in the Speed Shop. So as a New Yorker you don’t have to spend half the day here, a couple hours there, you can just go and say I’m getting the absolute best of this store curated for me and refreshed in the day, in the hour.”

  • Millennials Love Airbnb and There Are 400 Million Millennials in China

    Millennials Love Airbnb and There Are 400 Million Millennials in China

    The Head of Policy at Airbnb, Chris Lehane, says that they are seeing the same underlying dynamics and trends of millennials driving Airbnb growth in China that they saw earlier globally. With 400 million millennials living in China, the growth potential for Airbnb is massive. He noted that millennials will be 75 percent of consumers going forward and home sharing is how they like to travel.

    Chris Lehane, Head of Global Policy And Communications for Airbnb, talked about the huge growth of the company and their massive potential for even more growth driven by millennials in China and around the world in an interview on Bloomberg:

    Airbnb’s Single Biggest Quarter Ever

    As we released on Friday, we are significantly over a billion dollars in revenue in Q3, our single biggest quarter ever. We are blessed ultimately by this really significant and robust growth. Ultimately that’s tracking to the community model that exists on Airbnb. We only do well if our hosts do well, hosts do well if our guests do well, guests do well only if communities are benefitting. That flywheel does create a network effect globally. You can see that underneath these growth numbers, 91 percent growth in Bejing. Over 79 percent growth in places like Mexico City or even Birmingham, England.

    Home Sharing is How Millennials Like to Travel

    Ultimately what’s really underlying the foundation for all of that is that people are looking for this type of travel. More people are going to be able to do home sharing type of travel, people to people travel tomorrow than today. This is not new, Abraham Lincoln, Gandhi, they did home sharing, but in particular, this is what consumers are looking for, particularly millennial consumers who are going to be 75 percent plus of all consumers going forward. This is how they like to travel.

    400 Million Millennials in China – A Huge Opportunity for Airbnb

    Looking at our global numbers, what we are seeing in China really does reflect the same thing that we are seeing globally. We are blessed with this growth which is being driven by that network effect that exists locally. What we are seeing in China is really interesting. It has the same underlying dynamics and trends that we saw with the business earlier.

    When Airbnb was first launched the majority of users were millennials. If you look at our China market right now about 85 percent of our consumers are millennials. It’s a similar trend, but keeping in mind that there are 400 million millennials in China. We are really the significant player in what’s called the outbound travel, people going from China abroad. What’s happening is they come back and then they begin to travel domestically and Airbnb begins to grow as a result of that.

    China is a place you have to get up every day and work incredibly hard. We do have a president of the business who is from China based on the ground there. We have an incredible team made up of Chinese folks who are on the ground there in Bejing and other offices around the country. I feel good about where we are but I know that we need to keep working at it.

  • Instagram Rolls Out New ‘Shopping Collection’ Feature

    Instagram Rolls Out New ‘Shopping Collection’ Feature

    Instagram has just unveiled three new functions guaranteed to please both retailers and shoppers this holiday season.

    The photo and video sharing platform just announced three ways that consumers can find new products, buy from their favorite brands, and even keep track of all their purchases. These new features will also go a long way in helping online retailers push their products.

    According to the Facebook-owned company, users can now build a “shopping collection” and save to it. They will also be able to shop on a company’s business profile as well as on feed videos.

    Shopping Collection

    Shoppers who have come across an item that captured their interest in their Feed or on Stories can now save it to their Shopping collection. To do this, they just tap on the product tag and then tap on the Save icon. It’s a fast way of making a wish list and storing gift ideas in preparation for the holidays.

    Shop on Business Profiles

    Instagram announced that it’s also working on revamping the Shop tab found on business profiles. The new design will reportedly allow retailers to quickly showcase all their products. Users who visit a brand’s profile can tap on the Shop button and see the items, along with key information like the item’s name, the post showing the item, and the price. It’s a quick way to browse a brand’s best items in one place.

    Shop in Video Feeds

    Online businesses will now have another reason to use video marketing on Instagram. The platform’s new feature will let the consumer learn more about a brand’s featured product. If a video on their Feed catches their eye, they can tap on the shopping tag to find the products being featured by the brand and get more information.

    The launch comes on the heels of Instagram’s introduction of its product stickers last September. The social channel also launched a shopping segment in Explore, a space dedicated to brands that are either new or the ones the account holder is following.

    Instagram is certainly working hard to capture an even larger slice of the sales pie, especially with the looming holiday shopping season. These new features make it easier for retailers to show shoppers what they have to offer while also helping customers save their picks.

    [Featured image via Pixabay]

  • WW is Weight Watchers Reimagined as a Technology Experience Company

    WW is Weight Watchers Reimagined as a Technology Experience Company

    The CEO of WW (formerly Weight Watchers) described the company as a ‘technology experience company’ with an incredible human-centric overlay. In September 2018 Weight Watchers announced their rebranding to WW in order to make it clear that they are digitally relevant and focused on health and wellness, not just losing weight.

    Mindy Grossman, CEO of WW, recently discussed the companies technological and brand transformation on Bloomberg (video):

    We Truly Are a Technology Experience Company

    What people don’t understand is that we truly are a technology experience company with this incredible human-centric overlay. If you look at our 4.2 million members, they are all engaged with the assets we have in our app. That’s nutrition, activity, mindfulness with the integration of HeadSpace, our new rewards program, and very important is our digital community which is so powerful.

    What we have said is our goal especially with this move as the undisputed leader in weight loss to now wanting to become everyone’s partner in wellness. If you have Amazon for shopping, Netflix for entertainment, Spotify for music you need WW as your wellness partner. If you look at just what the tech and product teams have accomplished this year in building a true health and wellness ecosystem that people can have with them 24 hours a day, it’s been very powerful.

    WW Focusing on Technology Integration

    We just moved into our new offices in San Fransisco which really reflects who we are as a tech and product team. There are so many avenues of work that are happening right now. Again, if you just look at the last year. We launched FreeStyle which is the most efficacious program in the company’s history for eating. We launched FitPoints 2.0 which took the science similar to what we do in nutrition and used it for customized activities. We are Aaptiv audio fitness within our app and we also integrated Headspace for content.

    We are very excited about our rewards program which has been in the works for a year. It doesn’t reward you for spending money, it rewards you for what you do on behalf of your health and nutrition. We are already seeing an increase of 20 percent of nutrition tracking and 80 percent of activity tracking.

    Digital Community is the Heart and Soul of WW

    Then Connect Communities just launched in Canada and is going to be rolling out to the rest of the world and that’s for people to be able to find and inform. We have a whole universe of activations that not only will be able to happen between now and the end of the year but also into 2019 when we really do the big brand relaunch.

  • How to Turn Seasonal Shoppers Into Year-Round Customers

    How to Turn Seasonal Shoppers Into Year-Round Customers

    The outlook is pretty rosy for retailers this year. The high consumer confidence and low unemployment rates mean that people have more money to burn. Deloitte’s yearly forecast for the holiday shopping season also showed that retail sales are expected to grow from 5 percent to 5.6 percent from last year. Sales could even hit $1.10 trillion.

    While the numbers look good, companies should consider that many of those shoppers are seasonal ones—people who won’t make another purchase from them for months (or ever). That is a massive missed opportunity as it costs more to catch the eye of a new customer than retaining the interest of an existing one. So make sure you take advantage of this upcoming holiday season to try and turn a seasonal shopper into a loyal customer.

    After all, a strong and loyal customer base means continued profit for your business. You have to think in terms of your client’s lifetime value (LTV). This is how much the customer will invest or spend in your store for his or her entire life. You should know how to calculate a customer’s LTV to ensure that you’re spending money on the right demographic and marketing strategy.

    There are also other ways to turn seasonal shoppers into year-round ones. Here’s how:

    Email is Still King

    Email marketing remains a very powerful marketing tool. It’s easy to use, convenient, and affordable. It also has a better response rate than direct mail and banner ads. And if used correctly, you can start developing loyalty in a seasonal shopper.

    • Send Your Thanks with an Incentive: A thank you email is one of the best ways to improve your conversion rates. Improve your open rate odds by including an incentive that will make a seasonal shopper want to visit your site again. Add a discount coupon or a freebie.
    • Add Value by Cross-selling: Use your knowledge of the shopper’s purchase history to upsell or cross-sell products. Suggest items that complement their previous purchase to start establishing a relationship with them.
    • Request Feedback: Ask your customer for their opinions on your product and service. This tells them that you value their thoughts. Plus, you can also use these feedback as social proof for future customers.

    Inspire Loyalty with Great Service

    Make customer service a priority in your business and you have a higher chance of getting that seasonal shopper to come back. Show them that you care by personalizing their shopping experience. Recommend products based on what they have viewed or placed in their carts. A 24/7 live chat is also a worthwhile option since it provides them with the customer support they need without the hassle of calling or waiting for a reply.

    Great service also means taking positive action and making amends when mistakes happen. The best brand takes care of every customer all the time, and when things go wrong, they want to see that you’re taking steps to address it. The way Starbucks handled the controversy when two of their guests were arrested is a good example. The company quickly posted a statement apologizing for what happened and stated what they’re doing to correct their policies.

    Offer Exclusive Deals or Loyalty Programs

    A loyalty program can also turn seasonal shoppers into year-round customers. It helps to engage customers and keep their attention through freebies and discounts. Design a program that will keep your customer active and in the loop. For instance, award points for every purchase made. Once they reach a certain number of points, they can redeem them for a reward or a discount. To make your brand stand out more, offer a 15 percent discount instead of the standard 10 percent.

    Reach Out to Your Customers Again

    Don’t relax just because you already made a sale. Retargeting seasonal shoppers will get them back in your shop. Remember that people are busier than usual at this time of year so you might need to remind them of the wonderful experience they’ve had with you. Send them a reminder to restock on the supplies they bought after a few months. Or email an exclusive offer to try out a new product they might like based on their past purchase.

    You can transform seasonal shoppers into regular ones. Convince them to return to your store. Send them incentives via email and enroll them in a loyalty program. Reach out to them and show that you value them. In turn, they will value and be loyal to your brand. And if you do your job well, they could even become your best brand evangelists.

    [Featured image via Pexels]

  • Zeus Living CEO on How the Startup is Reimagining Housing

    Zeus Living CEO on How the Startup is Reimagining Housing

    The Zeus Living online platform is a new take on the $12 billion corporate housing industry, leasing unfurnished, privately-owned homes and convert them into ‘expertly appointed, convenient, and full-service corporate housing units’ for extended stay travelers. It feels like an Airbnb for extended stays, whether it’s for business relocation or simply a new ‘lighter’ way to live.

    Zeus describes it this way:

    There’s a better way to live and own. We’re using technology, data, and a human touch to build a new light-living experience for residents and homeowners everywhere.

    The service is currently in 3 cities, San Francisco, Los Angeles, and Washington D.C. Zeus is funded by Initalized Capital, a venture capital fund co-founded by Reddit co-founder Alexis Ohanian.

    Kulveer Taggar of Zeus Living discussed the startup on CNBC:

    Focusing on Digital Native Millennials

    We are noticing digital native millennials, they want to be a bit more asset light, they want more flexibility, and they want more mobility. So we are providing them a rental solution where they don’t have to sign up for a 12-month lease, they don’t have to sign up for an unfurnished place, and everything is tech-enabled and conveniently set up for them.

    There are two facets to our business. The way we get our homes is we are positioned as a property manager for homeowners. The idea is we provide managed ownership. You get all of the benefits of owning a home without the headaches of managing a property. We will sign a two-year lease, then we will furnish the home and then market them to other people to live in. The homes come pretty beautifully designed so the expectation is that you probably don’t want to do a ton of redecorating.

    Zeus is an Alternative to Extended Stay Hotels

    Since we have actually started the business the rental market has softened by about 15 percent in the San Francisco Bay area, which is where we started. What we found is that as prices actually come down the amount we pay to the homeowners reduces as well. It’s on us to do the math as to what we think the market is going to do and then in the price that we are offering homeowners we factor all of those things in. We have a lot of people and businesses that use us for relocations and we are actually a lot more affordable than hotels, extended stay hotels, or traditional corporate housing.

  • SiriusXM CEO: Pandora to Make Sirius Subscribers More Sticky

    SiriusXM CEO: Pandora to Make Sirius Subscribers More Sticky

    SiriusXM CEO James Meyer says that Pandora will make Sirius subscribers more sticky and will overall reduce churn. Meyer indicates that Pandora’s focus on advertising revenue will also help Sirius monetize the two-thirds of auto sales free trials that don’t convert to a paying SiriusXM subscriber.

    James Meyer, CEO of SiriusXM, discussed the Pandora acquisition on CNBC:

    Pandora to Make Sirius Subscribers More Sticky

    We’re doing a lot of work on the integration of the companies (Pandora into Sirius). I’m more excited about the opportunity of Pandora today even as I dig deeper into it because I see the opportunity and I see it in in two big areas. Number one, I see how it can benefit Sirius and by that I mean our subscribers in terms of improving our value proposition and the ability to take the $5 and $10 music plans.

    In themselves, they are not very profitable, but bundling them in a way to our existing 33.7 million subscribers and giving them a better value, in the end, will make them more sticky and overall reduce churn.

    We Are Not in the Music Business, We Are in the Radio Business

    We’ve been a business that built our business on subscription, 96 percent of our revenue comes from a subscription and 80 to 90 percent of Pandora’s comes from advertising. The ability now to have both across that spectrum I think it’s a really important tool and I’ll tell you why. I think sometimes people get confused, we’re not in the music distribution business, we’re in the radio business. The radio business in the US is about a $24 billion business.

    23 Million Real Trials This Year

    This year alone we’ll run 23 million real trials. We know when you buy, we get your name and address, we speak directly with you during those trials and we’re thrilled if our yield out of those is one-third. The other two-thirds we don’t do anything about. Going forward, we’re going to worry about the third and then we’re going to worry a lot about the two-thirds and how many more of those can we monetize.

    As investors think about our company a couple years from now the question they ought to ask is, quite simply, how many of these trials are coming through and in the end what percent did you monetize them at? In other words, what percent of the third, of the 23 million, are you monetizing and what’s happening to that ARPU (average revenue per user) within that as you’re monetizing them? That’s a story we understand well and then that’s what I’m going to drive.

    The Popularity of Sirius is the Highest It Has Ever Been

    If you fundamentally look at Sirius our listeners love to listen to us in the car. They don’t listen to us as much at home or on mobile devices. If you look at Pandora their listeners love to listen on mobile devices and in the home. The merger can certainly help both sides and Sirius and our OEM relationships can bring a whole lot to driving this business going forward.

    I’ve been guiding for many years that I thought our penetration rate, meaning how many new vehicles would include factory-installed Sirius, would be about 70 percent. I think was about a year and a half ago based on input from the OEMs and obviously consumer demand, we took that up to 75 percent. Today I revised that guidance to 80 percent. I think the popularity of Sirius is the highest it has ever been and I think we have a long long time that we’ll have a great place in the vehicle.

  • John Malone says Disney Needs What Apple and Amazon Have… Massive Direct Consumer Relationships

    John Malone says Disney Needs What Apple and Amazon Have… Massive Direct Consumer Relationships

    Liberty Media Chairman and legendary entrepreneur and investor John Malone says that although Disney has a great brand, what they don’t have is a massive number of direct consumer relationships.

    John Malone, Liberty Media Chairman discussed Disney with CNBC’s David Faber:

    Disney Doesn’t Have Massive Direct Consumer Relationships

    Disney has a great brand, there’s no question, and they really know the entertainment business. What they don’t have is a massive number of global credit cards. They don’t have massive direct consumer relationships at this point, and those are not easy to come by. If you look at the other people in the space, Amazon because of their retailing businesses and the creation of Prime has been able to tie into consumer interest pretty globally. It’s very easy for Amazon to sell an incremental service.

    Apple Has 650 to 700 Million Direct Consumer Relationships

    You have Apple wanting to be in this space. Apple is the big gorilla. Apple is wanting to develop a direct consumer entertainment relationship beyond music. Let’s call it into video. We’re estimating that Apple has probably 650 to 700 million direct consumer relationships in which Apple has a credit card, a lot of information about the consumer. They’ve started to put money into original content and they’re certainly having lots of discussions in and around the content industry to figure this out. They want to drive their consumer interface technology, their ecosystem, into the video space in the living room more heavily than Apple TV has so far.

    Jeff Bezos is on a Roll with his Fire Stick, Prime, and Content

    Jeff (Bezos) is on a roll with his Fire Stick and his Prime and his content, so he’s in the living room and Alexa is a is a voice-activated interface that works well, is well thought-through, well-engineered, interfaces with Netflix. I mean well engineered. So the technology side, if Disney has a problem I believe it’s going to be those two things. It’s going to be the technology platform and it’s going to be establishing those one-to-one consumer relationships.

  • How to Leverage Testimonials From Social Media to Make More Sales

    How to Leverage Testimonials From Social Media to Make More Sales

    Getting new customers to buy from you is a challenge you’ll likely have to deal with for as long as you own your business. However, a good testimonial goes a long way in swaying a person’s opinion about a product. People feel more confident buying from a brand if they see that other consumers purchased similar items and were satisfied with them.

    Research by Nielsen showed that 92 percent of consumers will trust a recommendation given by a peer and that 70 percent of shoppers trust a recommendation or review even if it’s from a stranger. Amazon and eBay understand this phenomenon well. The two online retailers have built their entire platform around customer testimonials and reviews.

    Why are Testimonials Effective

    The smart marketer understands that the most effective sales messages come from happy customers. Here’s why:

    Provides Social Proof

    Every shopper is a skeptic. They wonder whether your product really works or if other companies have already worked with you. Testimonials let satisfied customers answer the shopper’s questions. They have less doubt when they know that other people enjoyed doing business with you. This is “social proof” and it’s very powerful. It’s why advertisers use messages like “9 out of 10 doctors trust this brand.”

    Connects With Customers Emotionally

    Testimonials also help connect you with your target market on an emotional level. This is crucial as studies have shown that most shoppers make buying decisions based on their feelings. If a review or testimonial made a prospective client laugh or teary-eyed, you can bet they will remember that brand and be more open to buying it.

    Tells a Good Story 

    Testimonials are essentially stories, with the customer as the main character; the search for what they want or need is the conflict and your product or service as the resolution. A well-written review or testimonial is like a story with a happy ending; people really love happy endings. 

    5 Ways to Leverage Testimonials From Social Media

    1. Highlight Positive Testimonials on Your Website

    Put your testimonials to good use by highlighting them on your website’s service or product pages. They can help create leads and drive conversions. Prospective buyers will be more amenable to making a purchase if they see testimonials from satisfied clients while browsing through your products.

    You can actually integrate reviews and testimonials on any page, like the home page, About and Contact pages. But make sure that the testimonial you’ll feature is relevant. For instance, a testimonial applauding your team is better suited in the About page than the landing page.

    2. Incorporate Testimonials into Your Blog

    Every visitor to your blog is a prospective customer. Incorporating testimonials within the content can capture the reader’s interest. However, they should be placed where they won’t detract from what the visitor is reading, like in the sidebar. In their own way, testimonials also add content to your site. They also make your brand appear more trustworthy and valuable to first-time site visitors.

    3. Utilize a Variety of Formats

    There’s no law stating that testimonials should only be written. Audio or video testimonials are considered to be more effective since they feel more personal and real.

    Don’t be afraid of asking a loyal and satisfied customer to record a review or shoot a small video. You can even join them and make it appear like an interview. But regardless of whether it’s a sound clip or video, make sure you coordinate with the client so they know what to expect and prepare accordingly. The testimonial should also be short and concise.

    4. Add them to Printed Material

    Print marketing still carries a lot of punch today, and one study explains that this is because printed material feels “more real to the brain.” Handling something solid, like flyers or brochures, involve deeper emotional processing, which is vital for brand associations. Including client testimonials to your print marketing materials will add more weight to them.

    5. Have a Testimonial Page

    Even if you have included testimonials on your website, blog, and social media posts, it’s still a good idea to have a separate testimonials page where you can place the most positive reviews. Prospective clients will see these are further evidence that they are making the right choice in choosing you.

    Testimonials are a powerful marketing tool that you should not be afraid to use. Ask your customers to vouch for you. Satisfied clients are only too happy to provide a good word for a brand that they like. Integrate these testimonials in your different marketing strategies so more people will see why they should choose your brand.

    [Featured image via Pixabay]

  • Former Walmart CEO says Amazon is “Predatory” Almost by Definition

    Former Walmart CEO says Amazon is “Predatory” Almost by Definition

    Former Walmart CEO Bill Simon says that Amazon has been “predatory” by selling goods below cost subsidized by profits from their cloud and advertising businesses. Simon says that this strategy put major competitors like Circuit City and Toys R Us out of business allowing Walmart to then raise the price of Prime without losing their customers.

    Bill Simon, a former Walmart CEO, discussed Amazon, Walmart, and Alibaba in an interview on Fox Business which can be watched below:

    Amazon Behavior Has Been Predatory by Definition

    I’ve not been an advocate of breaking Amazon up. I’ve been an advocate of really looking at them hard and maybe having them report more details in segment reporting. They just sort of smush everything up into one number and report and I don’t think that gives clarity to the investor. If you really think about it their behavior has been predatory almost by definition. In 2014 they took the price of Prime up right after Circuit City and some others went out of business. They took another price increase to $129 for Prime and Toys R Us is gone.

    The consumer loves them, it’s awesome, I use them all the time, it’s really great to have the stuff delivered. But you see them putting people out of business and raising their price, and then again putting people out of business and raising their price, and that’s just not right.

    Didn’t Walmart Put Competitors Out of Business? Walmart did it for years and years by being a good retailer, not by selling below cost and subsidizing it from income from the cloud and from advertising. Walmart just bought well, moved it well, shipped it well, sold it well, and did it better than anybody else. That’s a different play. It’s sort of like if Exxon decided to get into the restaurant business and used oil revenue to drive restaurant companies out of business.

    How Does Alibaba Compare to Amazon? I love Alibaba. I’ve been in their stock for a while and it is just a terrific business. They’ve got a little bit of a different business model than Amazon. They built it differently because they have much more population density across their key markets than Amazon does other than the main metro’s in the US. I think they have a better opportunity to move the product and eventually, one day make money. I don’t think Amazon has that.

    Walmart Successfully Went After Digital Business

    Walmart stated a couple of years ago that they were really going to go after the digital business and they’ve done that. They have done it really well. They bought Jet, they just invested in Flipkart, they bought Bonobos, and they’ve bought a lot of other things. It sort of puts some juice back in the business.

    On the other hand, three years ago they delivered $29 billion in operating income, last year they delivered $20 billion, and they have already sort of warned that they are going to be below that this year. It’s come at a really steep price but they are doing exactly what they said they are going to do and if you are an investor who likes that strategy you’re buying.

    People Don’t Want Their Groceries Delivered

    Grocery is hard, it’s really hard. It took Walmart 20-25 years to get average at it, nevermind good. When Amazon bought Whole Foods, they not only bought a grocer, they bought a premium fresh grocer. That’s really hard to deliver and to deliver consistently and I think they are finding that out. Part of the problem is that people generally don’t want to have their groceries delivered.

    Most cities, other than New York and San Francisco and older cities, were built in and around the time and grew with the interstate highway system. So people in Dallas commute to and from work and they pass 20 grocery stores. They don’t need it delivered to them. They don’t want it sitting on their doorstep but it would be really nice if they could pick it up on their way home and not have to shop for it. That’s the theory behind Click and Collect and I think that’s a winner.

  • How to Use Reddit to Get More Traffic to Your Website and Boost Your Sales

    How to Use Reddit to Get More Traffic to Your Website and Boost Your Sales

    If you aren’t familiar with Reddit, your first visit to the website may feel a bit intimidating. Not only does it have the appearance of an old-school forum dating back from the early 2000s, but it also has a reputation for having users who don’t take kindly to blatant self-promoters. But dismissing Reddit as a vialble traffic source would be a mistake. For one, the site is not as intimidating as it looks, and it also boasts a massive online community with more than 330 million monthly active users. And according to Alexa.com, Reddit ranks as the #20 most-visited website in 2018. That’s a lot of eyeballs and potential traffic for your site.

    The site also has countless subcategories called “subreddits.” Whatever your business niche is, chances are it’s on Reddit. As such, Reddit can be a powerful source for driving traffic to your website once you understand how the site works and how to use it without provoking the ire of staunch Redditors.

    What is Reddit?

    Reddit is a social news website and discussion forum wherein content is curated and promoted by the site members themselves. It’s a place to explore, share, and discuss literally anything and everything. There are forums for eCommerce, marketing, small business, and even more mundane topics like trout fishing and board games.

    The site is comprised of millions of communities called “subreddits.” Each subreddit starts with /r/. For example, /r/boardgames is a community of people who love and discuss board games.

    Reddit - Subreddit page layout

    The front page or homepage shows the different trending posts taken from the subreddits. A button on the upper left sorts the posts by category, whether they’re hot, controversial, or new. There’s also a search bar at the top where you can find the subreddits and posts for a specific topic.

    Anyone with a Reddit profile can create a subreddit as long as it follows the site’s ground rules. Every post has up and down arrows, and users click on them to upvote or downvote. The number of votes determines the post’s visibility.

    The site is ruled by administrators and managed by moderators. Both have the power to edit subreddits, monitor and remove posts, or ban users.

    3 Ways to Use Reddit to Get More Sales and Traffic

    The important thing to remember about Reddit is that it’s a community, and its members hate blatant attempts at advertising. But there are ways to access this huge community to generate more traffic and boost your sales.

    1. Strive for Transparency.

    One of the main reasons people go to Reddit is to ask questions and get information. Companies can use Redditors’ need for answers by asking questions that will help you understand your target demographic. If you run a startup or small business, you could ask Redditors their opinion on how to further market your product. The answers you receive could give you vital information regarding prospective customers and also gave you new marketing ideas. Meanwhile, Reddit users will become more aware of your product.

    2. Engage Other Redditors in Conversation.

    Interaction is important on Reddit. It’s considered bad form if you just post a question or comment and then ignore the ensuing comments. A better strategy would be to stick around, thank members for their answers and engage in a conversation. This give and take will generate a lot of attention for your account.

    3. Make Posts Entertaining.

    Another reason people go to Reddit is to be entertained. Posting an amusing or entertaining ad or comment can build brand awareness, improve your image, and build customer loyalty. IKEA made history with its ad for a free crib for babies born nine months from Valentine’s Day. The company technically wasn’t selling any product but the post received two million views and had more than a thousand comments.

    Reddit’s marketing potential is unmatched, as long as you know how to tap this market. Subtlety is the keyword when dealing with this site. Companies should avoid blatantly advertising their product and instead use Redditors’ desire for information and entertainment to their advantage.

  • Scott Kennedy of CSIS: China Amex Approval is #fakeopening

    Scott Kennedy of CSIS: China Amex Approval is #fakeopening

    Scott Kennedy, who is the Deputy Director, Freeman Chair in China Studies at Center for Strategic and International Studies (CSIS), said on Twitter that Amex finally winning Chinese market approval is not a breakthrough for China market access. He labeled it as a #fakeopening. “NOT a breakthrough for China market access,” noted Kennedy. “Amex still at least year-plus away from operations. And why should it be required to operate in a joint venture? #fakeopening.”

    He was also asked, How many American jobs will it create? Zero? Kenney replied, “Far more than 0, but difficult to calculate for financial services firms. AMEX activity in CH which requires job support in US + Repatriated profits that AMEX invests directly, puts in banks which lend to others + Chinese users that increase consumption US products.”

    Kennedy then added, “Other cross-border commercial activity that emerges out their business. + Same when Visa, Mastercard follow. + Marginal improvement in efficiency of China’s own firms, permits smarter investments, greater consumption. Lesson: Liberalization benefits diffuse, but exist.

    American Express getting market approval in China is being widely reported in the media as a promising development in light of the current trade war. Philippe Roy, Director Global Client Group Europe for Amex, reflecting on the news said, “American Express just became the first US credit card company to get the green light to start building its own payments network in China.”

    Earlier this year Scott Kennedy spoke about US-China relations:

  • Venture Capitalist Kyle Lui: Next Generation of E-Scooters are Coming

    Venture Capitalist Kyle Lui: Next Generation of E-Scooters are Coming

    Venture capitalist Kyle Lui says that there are a lot of exciting innovations coming to the world of e-scooters. Lui says that there will be larger batteries that will be swappable and where there will be ride-sharing style incentives for people to charge and relocate the scooters.

    Companies like Lime and SPIN, which was recently acquired by Ford Motor Company, are actively working on innovations that will improve the customer experience and e-scooter ecosystem.

    Kyle Lui, early-stage VC at DCM Ventures, recently discussed the evolution of e-scooters in an interview with Investor’s Business Daily:

    Exciting E-Scooter Innovations

    I think there are a lot of exciting things happening, both innovations that the scooter companies are creating themselves and then working with third-party manufacturers. On the battery side, it’s a combination of larger batteries, we know that in the most popular markets they don’t last through the day, so we’ll see batteries that have longer charges. I think you’ll start to see things like swappable batteries. You’ll start to see things where the charging of the battery is embedded into the scooters themselves that allow anyone to be able to charge them and not have special parts.

    I also think you’re going to see a lot of innovations beyond the battery to really improve the user experience. As people are riding this on a daily basis, there’s been a lot of feedback that’s been given on how to improve the consumer experience, how to make it safer, how to start to add autonomous features, how to have places for a helmet, and places to put a phone dock as you’re navigating. I think all of those will be coming in the next generation.

    Taking a Playbook Out of Traditional Ride-Share

    I think at the end of the day the business model is actually quite simple because the companies are very focused on driving revenue, driving number of rides, revenue per ride, and then the other side, the operational cost. So instead of having a large on the ground operations team, to be able to leverage third party, potentially even the riders themselves, to be able to charge them, make sure that they’re in the right place, and really take a playbook out of the traditional ride-sharing guys to make this an opportunity for people to make additional money.