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Category: SmallBusinessNews

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  • 4 Costs to Cut When Building a New Office

    4 Costs to Cut When Building a New Office

    Remote and hybrid work arrangements may be here to stay, but not all jobs enjoy those luxuries. For some companies, in-person interaction is still the preferred — perhaps even necessary — way of doing business.

    If your business is one of them, you may be facing the prospect of building a new office. Maybe you’re expanding into multiple locations. Or perhaps your existing space is outdated, inconvenient, or the wrong size for your current operations.

    If you’re investing in new construction, you’re no doubt concerned about costs. Keeping a lid on them doesn’t mean you have to compromise quality if you find smart ways to reduce expenses. Here are four costs you can cut and still build a space designed for success.

    1. The Cost of the Proverbial Middleman

    Bypassing the middleman can save you thousands and even tens or hundreds of thousands of dollars on your project. To be fair to those middlemen, they often earn their keep fair and square. They can help you avoid the time it takes to do the research and purchasing on your own.

    That said, buying direct is a cost-saving opportunity that is easier than ever these days thanks to the internet. You can easily access a plethora of reports by independent reviewers and customer reviews published online and on social media. Those make it easy to winnow through your options and buy with confidence.

    Don’t just use the direct-buy approach on items such as furniture and appliances to outfit the employee break room. Take advantage of wholesale pricing on major infrastructure like a central air conditioner and heating system. That’s where you can pocket the biggest savings.

    Of course, you will want to discuss your wholesale purchases with your architect or contractor before making them. And you should work with direct wholesalers who can answer your questions and guarantee their products. Use what you would have paid to the middleman to buy something else on your wish list instead.

    2. The Cost of Redundancies

    You know that, in business, you need to avoid redundancies in areas such as human resources and IT systems. But did you know there may be redundancies involved in the construction of a new office? Not only are there, but they can be extremely pricey if you fail to avoid them.

    In the design, take into consideration any new realities of your workforce and how your customers do business with you. Square footage may become redundant with a hybrid workforce. More customers buying online rather than in the flesh may make that showroom floor superfluous compared to warehouse space.

    You can also save redundancy costs by letting your architectural firm also serve as your construction manager. You’re already paying the former to do most of the work the latter would do. So why pay two parties and set up the project for potential conflicts between them as well?

    You will be investing a lot of money in the design of your space as well as the construction. Design for flexibility, which may not look at all like the office you would have designed three years ago. Then let those who put your plan on paper help you bring it to fruition.

    3. The Cost of Change Orders

    Changes are inherent in any construction project. No matter how well planned a project is, the execution will call for some revisions. Unfortunately, virtually every single one of them will come at a price, so keep change orders to a bare minimum.

    Changes in materials, timeline deviations, and additions to the scope of work all require change orders. And on every change order you agree to, your costs will rise. You can’t control the weather affecting the timeline, but there are ways to keep change orders from getting out of hand.

    First, make sure the cost of any change is truly worth it before you demand that it be done. Second, maintain a steady communication stream between you, your architect, and your contractors to head off potential revisions. Third, brainstorm creative money-saving solutions to problems rather than just pony up for the easiest change.

    That said, you’re the client, and you’re entitled to change your mind during the course of your construction project. And if you detect an aspect of the plan that will hinder optimal operation of your future space, you should make alterations. However, try to do everything you can to keep those changes and their accompanying costs low. It’s just one more smart business decision for you to make.

    4. Replacement Costs

    You may be wondering why you need to think about replacement costs before your new office project is even underway. Just remember that forewarned is forearmed, so use this principle to your advantage. You aren’t going to want to purchase everything all over again too soon.

    Since you’re building a commercial space, you need to invest in commercial-grade products, including flooring, furniture, and equipment. Sure, the price on that couch designed for homes is markedly lower than the one manufactured for commercial use. But this is the you-get-what-you-pay-for theory in action.

    Finishings and equipment designed for commercial use will last far longer than those not intended to stand the strain. Start by buying with quality and durability in mind. Then have a plan for maintaining furnishings properly so they last even longer.

    You can find online wholesalers of commercial finishes, furnishings, and equipment to save some money on the front end. With appropriate maintenance, you won’t need to find money to begin replacing items that wear out right away. That will allow you to put replacement costs off for much longer.

    Don’t Cut Corners on Cost-Cutting

    Building a new office is an exciting undertaking for you, your employees, and your clients and customers. But it’s also a major investment that will impact the company’s bottom line for a while. Take your time, conduct your research, and do the job right.

    If you know how to run a successful business, you know how to manage a successful project. This one may be outside the margins of your corporate mission, but the same principles apply. Build the dream and buy quality. Just don’t pay more than necessary to do either.

  • Shopify Evolving Into World’s First Retail Operating System

    Shopify Evolving Into World’s First Retail Operating System

    “Shopify is evolving into the world’s first retail operating system,” says Shopify COO Harley Finkelstein. “We think the future of retail is retail everywhere. A brand that’s going to be successful in 5, 10 or 15 years from now needs to sell across any platform and across any channel where they have customers. The idea is that it all feeds back in one centralized back-office, the retail operating system, which is Shopify.”

    Harley Finkelstein, COO of Shopify, discusses how COVID has dramatically sped up the timeline for commerce moving online and has also moved Shopify closer to its goal of becoming the world’s first retail operating system:

    Shopify Evolving Into World’s First Retail Operating System

    Most people assume that Shopify is an ecommerce provider. We have more than a million stores on Shopify. If you were to aggregate our stores in the US we’d be the second-largest online retailer in America. Of course, we’re not a retailer but we’re a platform. But we now have these great economies of scale that we’re using to level the playing field for entrepreneurs and small businesses. That being said, what really Shopify is evolving into is the world’s first retail operating system. 

    What we’re trying to figure out is what do brands and entrepreneurs and retailers need, not just now but in the future? We think the future of retail is retail everywhere. A brand that’s going to be successful in 5, 10 or 15 years from now needs to sell across any platform and across any channel where they have customers. This idea of enabling Shopify merchants to very easily push their products to the Amazon Marketplace or the eBay marketplace or now the Walmart marketplace, that gives them access to a new set of consumers. The idea is that it all feeds back in one centralized back-office, the retail operating system, which is Shopify. 

    Then we’ve gone ahead and asked what else can we do for these merchants? Can we do capital? We’ve now given out about a billion dollars worth of cash advances and loans to small businesses. We’re doing fulfillment and we’re doing shipping. We’re increasing the scope and the relationship that we have with the million stores on Shopify. This is allowing them to become category leaders.

    COVID Speeds Up The Ecommerce Revolution

    From our view, it seems like the commerce world that would have existed in the year 2030 has really been pulled into the year 2020 (as a result of the COVID crisis). We’ve seen ecommerce as a percent of total retail go from 15 percent to 25 percent in the last three months. That’s the same growth rate that we’ve seen over the last 10 years. What really has emerged here is sort of this tale of two retail worlds. On one side you have these resilient retailers that are doing great, they’re pivoting, and they’re expanding their businesses. On the other side, you have these resistant retailers who have not made it. In many ways, it’s probably the most exciting time for retail in a very long time. 

    We talk a lot about these direct to consumer brands that are becoming category leaders. The Allbirds and the Gymsharks who started on Shopify when they were very small and have grown to become the incumbents in their industry. Every 25 seconds a brand new entrepreneur makes his or her (products) for sale on Shopify. We talk a lot about those new startups, those new DTC brands. But actually, what we’re also seeing on Shopify are companies like Lindt Chocolate or Heinz ketchup or Chipotle. They are signing up for Shopify and basically from like five days from contract to launch they are completely changing their businesses. 

    This resiliency isn’t simply in the hands of just the smallest of brands. Big companies are also beginning to think a lot more about how to stay resilient in this time. They’re moving well beyond ecommerce or thinking about offline commerce now. They’re thinking about how do they sell across social media? How do they sell across different marketplaces? So no, I don’t think it’s too late (to enter ecommerce) but I do think they have to rethink their strategies.

    Shopify Evolving Into World’s First Retail Operating System Says Shopify COO Harley Finkelstein
  • B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

    B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

    “We co-create content with (B2B Influencers) in concert with brand messaging,” says TopRank Marketing CEO Lee Odden. “So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. You have this intersection of one or two or three or four influencers talking about this topic and those audiences intersect and cross. Your customer is hearing this credible message not only from the brand but also from people that they trust in different channels. That all adds up to yes. That all adds up to nurture and ultimately conversion.”

    Lee Odden, CEO of TopRank Marketing, discusses how B2B influencer marketing can be a highly effective force in driving leads and conversions for companies. Lee was interviewed by Tim Washer at the 2019 Content Marketing World Conference & Expo:

    Influencer Marketing Is Powerful Because Of Influence Itself

    Influencer marketing is powerful because of influence itself, not about the people. Influence has always been a factor in being persuasive and being effective as a communicator, as a marketer, and really being able to tap into the dynamics of that. The psychology and sociology of that is something that is everlasting, it’s evergreen. While there are trends in terms of tactics that come and go, there’s this consumerization of B2B. B2C influencers are misbehaving and have fake followers, etc. and some of that’s leaking over into B2B. But I think that’ll reconcile a little bit and kind of clean itself out. In the future brands are going to be looking at influence as a really key component of their holistic marketing strategy internally and externally.

    A lot of people when they think of influencer marketing they think of a Kardashian or some people think of something like Baddiewinkle, a 90-year-old woman who wears hip-hop clothes and now has her own makeup line on Sephora versus someone like Tamara McCleary interviewing an executive at Dell about the right IT infrastructure for doing edge computing. That’s really what it’s about in B2B.

    B2B Influencers Actually Have To Have The Main Expertise

    One of the big differences between B2B and B2C influencers is that in B2B you actually have to have the main expertise. You actually have to be knowledgeable and have a depth of that expertise in what it is that you’re influential about. It’s also important to have a network for distribution and a place to publish your content. It’s great to have a personality and that’s less common in B2B, where you have charisma. Well, lack of personality is a form of personality I suppose. 

    The good thing is that we’ve figured out ways to coach folks that have that domain expertise and an active following but they’re not necessarily used to being social. We are coaching them in how to activate themselves and to pull out the best of what they have to share in a way that’s very promotable. Many of them start to open up a little bit after we show them how to do it.

    B2B Influencer Marketing Adds Up To Nurture and Conversion

    In the planning stages (with a client looking to promote something) we’ll look at the topics that are important around the announcement and how it affects customers and how customers will think of that news and how it’ll affect or change their lives. Those topics are then what we want to be influential about. We’ll use those keywords or topics to search our network using influencer marketing software to find who is influential around those topics, who’s publishing content, who self-identifies around that topic, and whose audience is actually activated around that topic. We find those people who have trusted voices with an active community and we invite them to collaborate on content and give their opinion about the announcement. 

    We co-create content with them in concert with brand messaging. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. You have this intersection of one or two or three or four influencers talking about this topic and those audiences intersect and cross. They intersect across channels too. Your customer is hearing this credible message not only from the brand but also from people that they trust in different channels. That all adds up to yes. That all adds up to nurture and ultimately conversion.

    B2B Influencer Marketing Adds Up To Nurture and Conversion – TopRank Marketing CEO Lee Odden
  • Intuit Lobbying Congress to Protect Its Tax Filing Business

    Intuit Lobbying Congress to Protect Its Tax Filing Business

    Intuit is going all-in in its lobbying efforts to protect its lucrative tax filing business at a time when Congress is threatening it.

    US law guarantees taxpayers earning less than $69,000 a year can file their taxes for free. Unfortunately, Intuit and other companies often make it difficult for users to find free filing options. Lawmakers wrote a letter to Intuit CEO Sasan K. Goodarzi in April 2022, demanding answers about what they called the company’s “Free File scams.”

    Intuit’s problems got worse in September 2022 when the Inflation Reduction Act set aside $15 million to help the IRS develop an easier platform for taxpayers to file for free.

    According to OpenSecrets, Intuit has responded by spending a whopping $3.5 million in 2022 lobbying Congress. That sum is more than the company spent any previous year. Intuit claims that a government-run tax preparation service represents a conflict of interest.

    “Unquestionably, a government-run tax preparation system that makes the tax collector the investigator, auditor, enforcer, and now also the preparer, is a conflict of interest,” Goodarzi told Business Insider.

    What Goodarzi conveniently omits, however, is that government-run tax filing services work very well in almost every other developed country in the world. In fact, taxpayers in many other countries look with amazement at the state of the US tax industry.

    It’s probably a safe bet that Goodarzi’s comments are more self-serving than a demonstration of genuine concern for the American taxpayer.

  • An Easier Way to Edit PDFs Online for Free

    An Easier Way to Edit PDFs Online for Free

    PDFs can be a pain to edit if you don’t have the right tools. They can be large and cumbersome to work with, which can make editing them a time-consuming task. Fortunately, there’s an easier way to do this—and it’s free! With online PDF editors, you can edit PDFs without having to install any software or use any complicated commands. Here are four of the best online PDF editors that you can use today: 1. Adobe Acrobat Reader, 2. PDF.Live, 3. Apple’s Preview, and 4. Canva

    Adobe Acrobat Reader

    Adobe Reader is a free download that can be used to open, view, and print PDFs. It can also be used to make light edits to PDFs, although this feature is limited compared to other options. Adobe Reader supports document properties such as fonts, colors, and annotations, but it does not support embedded files or forms.

    PDF.Live Cloud-Based Editor

    Another option is PDF.Live, a web-based PDF editing and conversion tool. They offer limited free tasks every day, and then a subscription-based model for regular edits. The advantage of using a tool like PDF.Live is that you don’t need to download and install software. It works across many devices, including Windows PC and Mac.

    Apple Preview to Edit PDFs

    Today’s Apple laptop and desktop computers come with a program called Preview that’s easy for viewing, printing and making edits to PDFs. Preview’s PDF editor is best used for proofreading-type edits, annotations and markups.

    Canva to Create and Edit PDFs

    For creating PDF documents from scratch and then making edits, Canva is a go-to tool for creating logos, business cards, fliers, invitations, ebooks and more. It offers a number of features for free, and then a monthly plan for professionals and teams. They offer special pricing for teachers and schools.

    Editing PDFs on a Mobile Device

    For many people, editing PDFs on their desktop or laptop computers is the preferred way to go. But what about when you’re on the go and want to edit a PDF? Well, there are a few options for you.

    One option is to use a mobile app. There are several available, and each has its own strengths and weaknesses. Some allow you to edit PDFs from your phone or tablet, while others require you to upload the PDF first and then edit it.

    ●  Get Adobe Acrobat Reader from Google Play

    ●  Get PDF Editor for iPad and iPhones

    Another option is to use a website that offers free online editing of PDFs. Many of these websites offer features that paid apps don’t, such as support for drag-and-drop editing and annotation tools. However, some websites have been known to have issues with security and stability, so be sure to read reviews before using them.

    The best option may be somewhere in between these two extremes: a website that allows free online editing but also offers paid subscriptions that give you extra features (like password protection). This type of website, including PDF.Live, will offer the most flexibility and power for editing PDFs, while still being easy enough for anyone to use.

  • Sole Proprietorship or an LLC: Which One is Best for You?

    Sole Proprietorship or an LLC: Which One is Best for You?

    You have worked hard to get your new business to the point where you are ready to launch it. While you are understandably anxious to get things started, you still have an important task to complete before you start serving customers. You need to decide whether you should work as a sole proprietor or register your business as a limited liability company (LLC) with the state.

    What is a Sole Proprietor?

    Sole proprietorship is the simplest type of business structure. The term refers to one person who works for themselves, with or without employees. Freelance graphic artists and a person who operates a small online shop are just two common examples of sole proprietors. Most people who choose sole proprietorship operate their business under their own name, but they do have the option of registering a trade or brand name.

    When you work as a sole proprietor, there is no legal distinction between yourself and the business. You file taxes under your own name and include your business income there rather than file a separate return for your company. You are also personally responsible for the debt you incur to operate your business.

    To illustrate how this works, assume that you buy wholesale merchandise on credit and then cannot repay the debt because you didn’t sell the items. The creditor can initiate collection activities against you personally, and any action taken by the creditor would appear on your individual credit file.

    Sole proprietorship is a popular choice among self-employed individuals due to its simplicity. Unless you state otherwise, federal and state taxing authorities consider anyone who makes a profit working on their own as a sole proprietor. Choosing to operate as a sole proprietor makes sense for independent contractors who work in a low-risk industry. According to the Small Business Administration (SBA), 87 percent of self-employed people with no employees choose to operate as a sole proprietor.

    What is a Limited Liability Company?

    As the owner of an LLC, your business and personal finances remain separate under state laws. People like this business structure because it offers them flexibility while offering the best features of sole proprietorships, partnerships, and corporations. Creditors cannot sue you personally for debts you took on for your business.

    A common misconception among new business owners is that you cannot register as an LLC if you have no employees. The reality is that a single-person LLC is the most common type of registration under this business structure. You own 100 percent of the business in this instance, which means you are free to spend profits however you would like.

    When it comes time to file your annual income tax return, you report your business income and expenses on your personal tax return just as sole proprietors do. Once you add employees, you may find that the LLC structure works best for you.

    Formation Expenses

    Knowing the expenses of each type of business formation is essential to help you make the best decision for your new company. For example, you do not pay any fees to start working as a sole proprietor unless you choose to register a Doing Business As (DBA) name with your Secretary of State. If you do not register a DBA, your name and the business name are the same by default.

    LLC registration fees vary considerably by state and can be as high as $800 and or as low as $50 as of December 2022. For people who choose to form an LLC, registration fees will be their biggest expense. Below are several other costs that are unique to the LLC business structure.

    ●  Operating Agreement: LLC members typically write an operating agreement that outlines the responsibilities of each member, the division of profits and debts, and the process to follow when a member leaves the LLC or a new member joins. Your LLC has the option of preparing its own Operating Agreement, but most people who choose this structure prefer to pay up to a few hundred dollars for an LLC formation service to do it for them.

    ●  Publication: Some states require new LLC owners to publish a notice of the formation in the local newspaper, and costs vary by jurisdiction and how many days or weeks you must publish the same information.

    ●  Registered Agent: LLC owners can appoint a registered agent to receive correspondence on behalf of the business, including legal documents. You can either appoint your own Registered Agent or hire registered agent service to act in this role for a few hundred dollars a year.

    As you can see, operating your business as an LLC increases your start-up fees compared to working as a sole proprietor. However, business formation fees are just one aspect to consider. Paying the start-up costs in exchange for legal protection and the other benefits of an LLC are worth it for many business owners.

    Business Taxes

    The default tax reporting status for both sole proprietors and LLC owners is pass-through taxation. The term pass-through taxation means that business professionals pay individual income taxes, rather than the company itself paying corporate taxes. The Internal Revenue Service (IRS) requires people involved with each type of entity to report their income and expenses on Schedule C and then taxes them at an individual level.

    LLC members can choose to pay taxes as a corporation, and multi-member LLCs must include Form 1065, U.S. Return of Partnership Income with their individual tax return. The IRS also requires those involved in a multi-member LLC to include Schedule K-1, which shows how much of the company’s income went to each member.

    Compliance and Paperwork Requirements

    Sole proprietors only have a few compliance and paperwork requirements they must meet, such as keeping up with taxes and renewing any necessary permits. Most states require LLC owners to file an annual report indicating profit or loss and major business activities.

    Multi-member LLCs usually hold membership meetings, record ownership transfers, and issue membership units. State governments require additional paperwork when an LLC dissolves.

    Legal Protection

    Only LLC members receive legal protection when it comes to business debts, which is one of its biggest advantages. Creditors and customers can sue you as a sole proprietor, and you cannot prevent them from going after your personal assets. Should your business fail, and you need to declare bankruptcy, your petition will include both business and personal debts.

    Because LLC members are separate legal entities from their business, creditors and others who might sue cannot try to obtain personal assets from them. In the case of business failure, the LLC members only need to file bankruptcy on behalf of the business while their personal assets and credit score remain unaffected.

    Suing individual members of an LLC is possible when one or more of them has committed fraud, negligence, or gave a personal guarantee of repayment as a condition of business financing.

    Management

    Sole proprietors operate under a simple management structure, since they make all decisions for the company even after they hire employees. The primary responsibilities of a sole proprietor are to operate the business legally and turn enough of a profit to cover business debt.

    LLC members typically choose to outline the company’s management structure in an Operating Agreement because it is much more complex. Members earn profits and share expenses based on the percentage of the company that they own.

    Additional Considerations

    The business structure you choose ultimately depends on the size of your company, whether you plan to expand, and your business model. People who start out working as a self-employed consultant or freelancer usually choose the sole proprietor status. The structure is simple and does not require much in terms of start-up costs.

    Once a business starts growing, continuing to operate as a sole proprietor is often not practical. The legal protection from personal lawsuits the LLC status grants, along with greater flexibility in paying taxes, appeal to people who want to expand their operations.

    The governments of all 50 states recognize LLCs and encourage entrepreneurs to form them because these businesses generate more taxable revenue. If you still cannot decide which company structure is right for you, consider hiring a business lawyer to help you better understand the pros and cons of operating as a sole proprietor or forming an LLC.

  • Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

    Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

    Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people,” he says. “That’s the most exciting thing to me about conversational marketing. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”

    Dave Gerhardt, VP of Marketing at Drift, was recently interviewed on the B2B Growth podcast by John Rougeux who is VP of Marketing at Skyfii. Gerhardt discusses conversational marketing as a new B2B product category and how it is changing marketing from reaching out to you later to a conversation that is happening now:

    Conversational Marketing is About Connecting You Now

    Conversational marketing is a whole new way of thinking about marketing and sales. The traditional way of doing marketing and sales is all about later. Come to my website and fill out this form and somebody is going to reach out to you later, when it’s convenient for them. The big shift that is happening in marketing and business over the last five to ten years is customers have all the power today. You can’t make people wait. Information is free now.

    I can find anything I want to know about a company without ever having to go to your website. It’s crazy to think that you are going to force people to go to your website, fill out a form, wait three days to hear back from your sales team, and then get a demo. Conversational is all about connecting you now with the people who are ready to buy now while they are live on your website.

    B2P – Marketing to People

    It’s not about buyers. It’s not about sellers. It’s not about sales. It’s not about marketing. It’s about people. That’s how people all communicate online today. I pressed one button in my car and I got a list. I ordered something from Amazon while I was here this morning to send back to my house and it’s going to be there tomorrow when I get home. There are countless examples of that. That is how we all behave online in our real lives today.

    But then something happens weird happens. We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. That’s the most exciting thing to me about conversational marketing. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.

    What Ties Our Products Together is Conversation

    We have an email product and we have a landing page product. Black and white versions of those people would say everybody has email, everybody has landing pages. The thing that ties those together is conversation. That forces us to think about what is conversational email? What is conversational landing pages? What is conversational whatever? That one word forces our product team to think about how can we change this? If our fundamental stance as a company is that the internet should be one conversation, then how does that weave into everything that we build?

    Ultimately what we care about is that email becomes a conversation. Meaning, the way that marketers have had to use email the last decade is a one-way channel. Email is meant to be a two-way channel. Marketers have been using it as, “John come to my webinar.” What happens if you actually respond to that email? Most of the time you can’t because it’s donotreply@ or it just goes to some inbox where nobody is answering it. That is a terrible experience. Our belief is that if you reply, “Hey actually I can’t make it. Can you reregister my colleague?” That should get handled. We are thinking of that from an evolution standpoint.

    The same thing with landing pages. Most landing pages today are static. You go to the landing page, put a bunch of info in and you are gone. What if that was a real-time conversation on the page? That one topic has to weave itself into everything we do from a product perspective.

    >> Listen to the complete interview with Drift Marketing VP Dave Gerhardt on the B2B Growth podcast.

  • FTC Wants to Eliminate Noncompete Agreements

    FTC Wants to Eliminate Noncompete Agreements

    The Federal Trade Commission has proposed a rule that would ban noncompete clauses in the US labor market.

    Noncompete clauses are a common part of many employment agreements, barring an individual from working for a competing company when their employment ends. The FTC believes that eliminating such agreements would add some $300 billion per year to workers’ earnings.

    “The freedom to change jobs is core to economic liberty and to a competitive, thriving economy,” said Chair Lina M. Khan. “Noncompetes block workers from freely switching jobs, depriving them of higher wages and better working conditions, and depriving businesses of a talent pool that they need to build and expand. By ending this practice, the FTC’s proposed rule would promote greater dynamism, innovation, and healthy competition.”

    At a time when tens of thousands of workers are being laid off, eliminating noncompete agreements would expand employment opportunities for 30 million Americans, many of them in the industries hardest hit by layoffs.

    “Research shows that employers’ use of noncompetes to restrict workers’ mobility significantly suppresses workers’ wages—even for those not subject to noncompetes, or subject to noncompetes that are unenforceable under state law,” said Elizabeth Wilkins, Director of the Office of Policy Planning. “The proposed rule would ensure that employers can’t exploit their outsized bargaining power to limit workers’ opportunities and stifle competition.”

    The new rule, which is open for public comment, would apply to employees, as well as “independent contractors and anyone who works for an employer, whether paid or unpaid. It would also require employers to rescind existing noncompetes and actively inform workers that they are no longer in effect.”

  • WordPress VIP Buying Parse.ly to Increase Enterprise Analytics

    WordPress VIP Buying Parse.ly to Increase Enterprise Analytics

    WordPress VIP (WPVIP), Automattic’s enterprise subsidiary, is buying Parse.ly to provide enterprise clients with content analytics.

    WPVIP currently offers enterprise-grade WordPress services to some of the biggest names in tech. Much of those services revolve around providing consultation, products and services to help clients get the most from WordPress.

    The acquisition of Parse.ly is a natural fit for WPVIP, adding powerful content analytics for the enterprise. WPVIP’s Nick Gernert highlighted some of the benefits:

    Over the years, we’ve been fortunate to see firsthand the impact of Parse.ly’s content analytics platform. Parse.ly isn’t simply capturing traditional traffic analytics. Instead, the platform goes deeper—revealing exactly how individual content pieces are impacting traffic in real-time. The upshot for content marketers? Rich reporting with detailed insights into the business impact of their content.

    With Parse.ly, the workflows that WPVIP customers use every day will surface insights that move beyond page views and visits. For example, commerce brands will understand which content converts visitors into buyers. They will also be able to deliver content recommendations for top-performing products.

    According to Parse.ly’s co-founder Sachin Kamdar, all of the company’s employees will now join WPVIP. Meanwhile, all of Parse.ly’s customers will gain access to WPVIP.

    Kamdar emphasized the further innovation that will result from WPVIP’s investment:

    Parse.ly’s open source WordPress plugin is already the most popular way to deploy Parse.ly to websites. And we have lots of ideas for how Parse.ly’s dashboard and API can improve enterprise WordPress sites. But, that’s not the only (or even the primary) place we’ll be innovating in 2021 and beyond. Our desire was always to make Parse.ly the top content analytics system on the market, and solve key real-time and historical analytics needs for editors, journalists, corporate marketers, and content marketers alike.

    With investment from the WPVIP team, and with wider product innovation support from the Automattic team, this dream will be a reality. You, our customers and prospective customers, will benefit directly from this investment.

  • IRS Delays $600 Reporting Rule

    IRS Delays $600 Reporting Rule

    The Internal Revenue Service has delayed a rule that would require gig workers to report earnings of $600.

    The American Rescue Plan of 2021 implemented new rules that would significantly lower the amount of yearly earnings online platforms would have to report, from 20,000 to a mere 600. The rules were initially set to go into effect for the 2022 tax year

    After significant pushback from lawmakers, as well as concerns in the industry at large, the IRS has decided to delay implementation until the 2023 tax year.

    “The IRS and Treasury heard a number of concerns regarding the timeline of implementation of these changes under the American Rescue Plan,” said Acting IRS Commissioner Doug O’Donnell. “To help smooth the transition and ensure clarity for taxpayers, tax professionals and industry, the IRS will delay implementation of the 1099-K changes. The additional time will help reduce confusion during the upcoming 2023 tax filing season and provide more time for taxpayers to prepare and understand the new reporting requirements.”

    Thanks to the delay, entrepreneurs and gig workers will get a bit of a reprieve…at least for a year.

  • VC Firm Wants to Invest $100,000 in Firms With Laid-Off Founders

    VC Firm Wants to Invest $100,000 in Firms With Laid-Off Founders

    Day One Ventures is looking to invest in companies with laid-off founders, in an effort to benefit from their experience.

    The tech industry is going through quite a bit of upheaval, with companies throughout the industry implementing hiring freezes and layoffs. Some companies, such as Meta, are engaging in the biggest layoffs in their history.

    Day One Ventures wants to help some of those laid-off employees land on their feet, while benefiting from their previous experience. According to CNBC, the company has committed to making $100,000 investments in 20 startups with at least one founding member having been laid off from a tech company.

    “VC investors are sitting on billions of dollars, and now we have thousands of talented people in engineering, salespeople, support staff and other functions looking for new job opportunities — so why not direct some of this money towards them?” founder Masha Bucher, who has been laid off twice herself, told CNBC.

    “Being laid off was the best thing that ever happened to me,” she says, calling the experience a “wake-up call” that led to full-time entrepreneurship.

    Startups that qualify for the firm’s “Funded, Not Fired” program can apply here.

  • Retirement Age: A Term That’s Nearly Lost All of Its Meaning

    Retirement Age: A Term That’s Nearly Lost All of Its Meaning

    Originally set at 65 years of age, the original retirement age—dictated by the Social Security Act of 1935—applies only to those born in 1935 or earlier. For anyone born after 1959, 67 is considered the “full retirement age.” With the current average life expectancy of 79.05 years, this should give retirees around 12 golden years to enjoy at the end of their lives. And yet, many of the younger generations seem to think these are unrealistic expectations. Quoting everything from the failures of Social Security to higher costs of living, there seems to be a plethora of reasons they think things will go wrong. It would be hard to say that they’re entirely correct, but—unfortunately—it would also be incorrect to say that they’re completely wrong either.

    The Effects of Inflation 

    For a long period of time, having $1m in savings was considered enough for retirement. However, according to a recent study by Wealthcare Financial, inflation will raise the comfortable costs of living up to $120-$150k per year by the time Millennials and Gen Z are able to retire. This means the younger generations must save around $3m if they want to retire comfortably, certainly a daunting task. A Wealthcare Financial report recommends that younger workers save $500k by the time they’re 25, $1m by age 40, $2m by age 50, and hit the $3m mark at 60 years of age.

    Uncertainty & Social Security

    Based on the latest analysis from the Social Security Administration, the program’s funding is predicted to run into major issues by the end of 2034. Rather than paying 100% of the current benefits, the SSA predicts it will only be able to provide retirees with 75%. This conclusion was reached due to an increasingly aging population and a decline in birth rates. There are a few different ways that the SSA may attempt to fix this deficit―such as lowering benefits, raising the retirement age, or increasing taxes―but a set-in-stone plan hasn’t yet been determined. Even assuming this issue is resolved, the current SS retirement benefits are capped at $4,194 for an individual who retires at 70. Unless the government finds a way to significantly raise these benefits, Millennials and Gen Z workers who retire will still need to subsidize the remaining $70-100k of annual expenses on their own.

    Housing Costs

    Another issue the younger generation will be—and already are—facing is housing market inflation. According to the U.S. Census, the median value of a home was $2,938 throughout the 1940s. By the year 2000, it had jumped up to $119,600. Even if you adjust for inflation, the 1940s home would have only cost $30.6k. Of course, prices are much higher these days. In fact, the median home value jumped up an impressive 416% from the 1980s to 2020. Unfortunately, the current median home value of $428.7k isn’t likely to go down by the time the Millenials and Gen Z are ready to retire.

    With these discouraging statistics in mind, renting for life starts to seem like the only option. However (according to recent data from ipropertymanagement.com), average rent costs have increased by 8.86% per year since 1980, significantly outpacing wage inflation during the same time frame. With the average rent rates currently exceeding $2,000 per month, a worker must make $6,666 per month to keep rent costs within the recommended 30% budget allotment. This works out to an annual income of nearly $80k; the median weekly earnings in the U.S. are only $1,070 per week ($55,640 per year).

    Preparing for the Future

    As proven time and time again by the statistics above, the younger generations must prepare for retirement immediately. High-yield savings accounts are an excellent place to start, but the meager 1.50% APY they offer isn’t enough to outpace inflation. Rather, these generations will have to make smart investments now if they want to enjoy the benefits of compound interest later on in life.

    Fortunately, it appears that Gen Z has taken the initiative, with workers from this generation saving an average of 14% per year. Millennials—along with baby boomers and Gen Xers—only reported saving an average of 12%. Gen Z is also the most confident group when it comes to retirement, with 69% saying they felt confident in their retirement savings. Most plan to retire at 63.6 years old, which is slightly younger than the anticipated retirement age of other groups.

    Millennials Must Play Catch-up

    As the older generation, Millennials are feeling the pressure more than Gen Z. While some of Gen Z hasn’t even started working yet, some Millennials have only a few more decades before they reach retirement age. Although harrowing, these statistics highlight many of the common complaints often brought up in conversation by the younger members of society, and the takeaway is crystal clear.

    Inflation isn’t helping anyone, so you better start saving now if you’re ever planning to retire.

  • More Than 40% of PCs Can’t Install Windows 11

    More Than 40% of PCs Can’t Install Windows 11

    The latest research shows that a whopping 43% of PCs still can’t install Windows 11, leaving many stuck on Windows 10.

    Microsoft changed the install requirements for Windows 11, requiring a CPU with Trusted Platform Module (TPM). Many PCs, including fairly recent ones, do not have a TPM.

    As a result, according to Lansweeper, many PCs are being left behind in the transition to Windows 11:

    Specifically, only 57.26% of CPUs for workstations tested met the system requirements for upgrading to Windows 11, while 42.74% did not. And while the majority passed the RAM test (92.85%), about 65% of the workstation TPMs tested met the requirements, while over 15% failed and 20% was not TPM compatible or did not have it enabled.

    Lansweeper does have some good news, although not quite as good as Microsoft would no doubt like:

    Compared to 2021, there are some good signs for Microsoft. The percentage of devices that meet the CPU and TPM requirements have gone up by roughly 12%. The RAM requirement moved up every so slightly by 1.8%. If this growth continues, theoretically all devices should be Windows 11 compatible by 2026. Although this does fall short of the Windows 10 end-of-life on October 14, 2025.

    Many businesses looking to upgrade beyond Windows 10, without investing in costly hardware, would do well to look at Linux. The free operating system has a well-earned reputation of breathing new life into old hardware, extending its useful life years beyond what it would have with Windows.

    WPN has been running an introductory series on Linux, covering some of the most popular desktop environments, distributions, and best use cases for individuals and small businesses.

  • Baby Boomer Business Retirees: The Future of Small Business

    Baby Boomer Business Retirees: The Future of Small Business

    Baby boomers are undeniably the generation that built America it stands today, for better and for worse. And there is no aspect of society where this holds as true as it does in the realm of business. Today a third of all Americans rely on baby boomer businesses for income, businesses that total to over 2.3 million in America. 2.3 million small businesses, 75% of which are profitable and 35% of which have been operating for over ten years.

    Boomers are Retiring in Full Force

    These are impressive statistics to say the least, but it does seem this era is coming to an end. Today 10,000 baby boomers retire daily. Meaning thousands of businesses are having their owners retire month after month. This isn’t inherently such a bad thing, but it does become a bit more worrying when considering that 58% of small businesses have no transition plans. Times have changed from the American family business, most millennials today simply have no interest in taking over the family business. 

    Instead, future generations are defined by their disdain for the nine to five, defined by the desire for flexibility. It simply isn’t appealing anymore to work at the same shop one grew up in, instead setting one’s own path and creating one’s own meaning has become a defining cry for future generations.

    So for many baby boomers, when the time comes to retire, the time comes to sell their businesses and make some retirement cash. Cash that is of extreme value when considering the fact that 45% of all baby boomers have no retirement savings. And even those with savings are going to have a hard time due to the steady inflation the U.S has faced for years.

    Who Will Pick Up the Slack

    The process of selling also keeps the country’s economy afloat. While closing a business just leaves a deficit in the market, selling it brings new blood into the business and a new perspective. Millennials now more than ever are looking to own their own businesses and set their own schedules. While they don’t want to take over the family business, that doesn’t mean they don’t want to buy one, and starting from the base of a baby boomer business is nothing to scoff at. 

    These businesses are good investments, with high profitability, loyal customers, and typically great locations. This is just one way that baby boomers are transferring their wealth and setting the stage for the next few generations. As the baby boomer generation nears its end, there’s an estimated $68 trillion that will be transferred to their children alone.

    In Conclusion

    Another big chunk in the baby boomer transfer comes in the form of charities. $11.9 trillion is expected to go to charities as baby boomers move on. This is the boomers’ chance to really make a difference in the country they’ve created. Be it charity, business, or by trusting in their children. The wealth they’ve amassed has to go somewhere, and as they retire and see their time end, it can only be hoped the transfers are positive. 

    The Boomer Business Bomb
    Brought to you by: MBAStack.org
  • Cloudflare Launches $1.25 Billion Fund to Help Startups and Challenge AWS

    Cloudflare Launches $1.25 Billion Fund to Help Startups and Challenge AWS

    Cloudflare is going to great lengths to capture more of the startup market and challenge AWS, launching a $1.25 billion fund.

    Cloudflare is a leading content delivery network (CDN) and a major force in the cybersecurity industry. The company has launched its “Workers Launchpad” funding program with the goal of helping startups grow their business with its Cloudflare Workers platform.

    Cloudflare Workers is “a highly-scalable serverless computing platform that allows developers to build or augment apps without configuring or maintaining infrastructure.” As such, it competes with much larger companies, such as AWS. The company has partnered with 26 venture capital firms to provide the necessary funding for startups that commit to the platform.

    “If there’s one thing venture capitalists look for in the companies they fund, it’s the potential to achieve significant scale. Startups that build on Cloudflare Workers are building on a platform made to automatically support serious scale,” said Matthew Prince, co-founder and CEO of Cloudflare. “While we can provide the technology, we’re thrilled to partner with some of the leading venture capital firms on the Workers Launchpad Funding Program, who will potentially invest more than a billion dollars in funding towards great startups built on Cloudflare Workers as they scale.”

    At least some in the industry see this as a major shot across the bow of AWS, as well as a potentially revolutionary approach to capturing market share.

    “AWS EC2 changed everything when it launched 16 years ago. I see Workers, and the broader Cloudflare portfolio, in a similar place today. Serverless is the way to build apps in 2022,” said Eric Anderson, Partner at Scale Venture Partners.

  • YouTube Makes a Play to Poach TikTok Creators

    YouTube Makes a Play to Poach TikTok Creators

    YouTube is ponying up cash in an effort to convince TikTok creators to jump ship to its platform.

    TikTok has made countless careers, with creators capitalizing on the platform’s short-form videos to gain fame. Unfortunately, the platform is notorious for paying its creators a paltry amount, compared to competitors, less than a nickel per thousand views, according to the MIT Technology Review.

    YouTube clearly sees an opportunity and has announced plans to split revenue with creators for YouTube Shorts. Creators will receive 45%, while the record labels behind the music that is often featured in such videos will receive the remaining amount.

    “​​It’s a really big moment for creators,” Amjad Hanif, YouTube’s vice president of product management, told The Washington Post. “When we launched the partner program 15 years ago, it was the first of its kind and kicked off the creator economy. This brings all the goodness and benefits creators have felt from revenue sharing and brings it over to short form as well.”

    While the 45% revenue split is generating a ton of excitement within the creator community, YouTube has yet to reveal how much that will amount to.

  • How Businesses Are Helping Employees Repay Student Loans

    How Businesses Are Helping Employees Repay Student Loans

    When you have a growing list of other financial obligations, it can be challenging to balance student loan payments. However, some businesses are going the extra mile to provide assistance. 

    According to figures from the Federal Reserve, the total amount of student loan debt in the United States has risen to an all-time high of $1.75 trillion. In answer to this, employers are increasingly providing aid as American workers find it harder and harder to make their student loan payments.

    What Has Changed in the Field of Student Loan Benefits

    A recent poll found that only a small percentage of businesses were giving help with repaying private student loans as a bonus. However, recent changes have brought to light just how much student debt affects regular Americans. A provision to halt payments, interest charges, and collections on federal student loans held by the Department of Education was part of the Coronavirus Aid, Relief, and Economic Security (CARES) Act when it was passed in March 2020.

    The CARES Act also allowed companies to exempt up to $5,250 in annual student loan payment help from their employees’ income and offer it to their workers. The Consolidated Appropriations Act put an extension on that clause’s deadline from the end of 2020 to 2025.

    In response, a recent study found that the proportion of employers providing student debt repayment aid as a benefit has more than doubled. Furthermore, there are more companies planning to do so.

    Here are some innovative strategies employers use to show you how businesses are assisting their workers.

    1. Allowing staff to exchange unused vacation time for payments on student loans.

    Staff members carry over unused paid time off (PTO) each year. Under this program, employees are able to convert a certain number of hours of carryover PTO into a student loan payment. Some employees pay off as much as $1000 or $2000 a year on such a program. 

    2. Offering a signing bonus that can be used to pay off student loan debt.

    In addition to this signing bonus, some companies offer a second incentive for the same purpose once employees have worked for the company for five years.

    3. Linking 401(k) contributions to student loan payments

    Paying off student loans has greatly hampered the ability of recent college graduates to save for retirement. A recent study found that 73% of student loan borrowers aren’t making the most of their retirement resources. Some companies are providing a solution to this problem

    More specifically, companies provide a 5% contribution to each employee’s retirement plan, provided that the employee makes student loan payments equivalent to or greater than 2% of their qualified earnings.

    Furthermore, employees are not required to make retirement plan contributions in order to receive the matching contribution. Even the IRS grants special authorization to provide the benefit.

    4. Providing student loan payments.

    There are private banks and asset management companies introducing their initiatives to help with student loan repayment. These organizations provide monthly payment perks like other private employers do, however, they are not limited to recent college graduates. These banks also provide aid to parents who got student loans to pay for their children’s education.

    These employees receive a monthly amount to put toward their school loans during their first year of employment, whether they are a parent, graduate, or undergraduate. This amount increases each year until the loan is repaid.  

    5. Exchanging student loan payments for company stock.

    Employees with a certain number of years of employment could be made eligible for company stock awards each year, which they could sell to pay off student loans. 

    Conclusions

    These and other programs are part of a growing trend of businesses helping employees pay off student debt. As these businesses become more creative and innovative, it’s likely that in the future, job-seekers may see this as one of the most important benefits to look for in a company. 

  • Microsoft Multi-Platform Will Make Ad Campaigns Easier

    Microsoft Multi-Platform Will Make Ad Campaigns Easier

    Microsoft has announced Multi-platform, a new way for people to manage multi-platform Smart Campaign ad initiatives.

    One of the biggest challenges SMBs face is managing marketing and ad campaigns across the many different platforms available. Microsoft is trying to address this with “Multi-platform, an all-in-one Microsoft Advertising feature now available in Smart Campaigns.” The new feature will help SMBs manage their campaigns across the leading ad platforms and social media networks.

    “Extend your reach at scale by running ads across any mix of Microsoft Advertising, Google, Facebook, and Instagram—all from one interface within the Microsoft Advertising platform,” writes Kenneth Andrew, VP, Global Small Medium and Channel Partner, Microsoft Advertising. “Not only do we provide a single place for the management and analytics of your campaigns across platforms, but we also bring the power of Microsoft AI, which automatically optimizes your budget for the best performance across all these platforms.

    “Smart Campaigns and Multi-platform can also help with your website or organic social media efforts,” Andrew continues. “Build a brand-new website from scratch or generate one from your business’s Facebook page in seconds. And use our powerful social media management tools to schedule posts and respond to your customers across LinkedIn, Twitter, Facebook, and Instagram from a single interface. The best part? These tools are free to use—you only pay for your ad spend!”

    SMBs interested in taking advantage of Microsoft Multi-platform can find out more information here.

  • How to Eliminate – or at Least Reduce – Risk in Your Business

    How to Eliminate – or at Least Reduce – Risk in Your Business

    Part of any business plan includes managing risks. At any moment, a company’s reputation and financial sustainability can be put on the line. Everything from emerging competitors to natural disasters requires strategies that help stakeholders lessen or avoid the impacts.

    While risk management should be a top priority for executives and owners, it can get put on the back burner. The demands of day-to-day operations sometimes supersede a list of what-if scenarios. However, a lack of planning can lead to poor decisions and exacerbate crisis moments. Here’s how to get ahead of business risks by eliminating or mitigating them.   

    Use Holistic Methods and Tools

    Every organization has a unique way of operating. Internal processes, procedures, quality standards, and acceptable behaviors work to form a distinct culture. At the same time, these norms and guidelines help ensure a business accomplishes its goals and uses resources effectively.      

    Potential risks are forces that could prevent a company from successfully achieving its objectives. Managing threats involves relying on internal processes to determine what they are and how to respond to them. Alongside this are rules and laws businesses must follow to comply with government and industry standards. When put together, these separate pieces form what’s known as governance, risk, and compliance, or GRC.

    GRC is a way to treat risk management as part of a holistic approach. Establishing strong guardrails against potential perils is difficult if processes and standards become disjointed. For instance, laws and industry guidelines influence how a business should protect consumer data and privacy. But if executive management isn’t 100% aware of the IT team’s procedures, it’ll be challenging to implement checks and balances.

    And without good oversight and visibility, poorly designed procedures expose a business to more cybersecurity threats. A preventable data breach means legal liabilities and industry standard or certification violations. Plus, there are reimbursements for consumer damages and the loss of future revenues. Fortunately, a GRC tool can increase visibility and transparency about risks and insufficient processes. Stakeholders can correct deficiencies before they lead to disaster.  

    Include a Contingency Plan

    To make a contingency plan, you have to anticipate worst-case scenarios. Think of a tornado striking your production facility, an employee embezzling millions, or a ransomware attack shutting everything down. While it’s not likely all of those threats will happen simultaneously, it’s conceivable. Good risk management assesses the probability of worst-case scenarios and develops response plans, including contingencies.

    When disasters strike, small and medium-sized businesses tend to be more susceptible. About 40% of SMBs never reopen after a natural disaster. Another 25% close up shop within a year of reopening. Contingencies like insurance and disaster recovery procedures can help prevent this.

    Contingency planning is meant to put tools and solutions in place that allow companies to bounce back from worst-case situations. These backup plans can also buffer the negative effects of disasters and manifested risks. Maybe you have other facilities you can easily convert into production floors if your main location is out of commission. Or perhaps you keep a vendor on standby that can jump in and temporarily take over.

    Making contingency plans builds redundancy into your organization and its processes. As long as you list out each threat and its likelihood of occurring, you can determine a workaround or response. While you hopefully never have to use them, you’ll at least have blueprints for action.

    Diversify as Much as Possible

    If you invest, you’re familiar with the practice of diversification. Putting all your money into one stock is a bad idea for a reason. You increase your risk of loss because your investment depends on a single stock’s performance. When that stock underperforms, your money could be wiped out within days or weeks. But you reduce your investment portfolio’s chances of losing value if you put your money in multiple stocks and bonds.

    Similarly, businesses with one product or service are more vulnerable to loss. The same goes for companies that sell to a single market or customer. These organizations become dependent on one revenue stream, increasing the chance of failure should that stream go dry. The impacts of disruptions and competitors also become more severe.

    For example, global supply chain disruptions are touching nearly every business today. However, some industries and companies may be more susceptible because of a lack of diversification. For instance, a shortage of semiconductors caused a 2.3 million shortfall in North American auto production in 2021. Other products that use semiconductors, like smartphones and HVAC equipment, have also been in short supply.

    Businesses that sell these items can’t meet revenue targets if sufficient product isn’t available. In the meantime, what some of these companies can do is pivot. Heating and cooling contractors could shift toward selling services, such as maintenance and protection packages for existing HVAC units. Cellular carriers could also put more effort into selling services, or they could lease the use of their towers. The more options you build into your business model, the less likely you’ll bear the full brunt of disruptive forces.

    Dealing With Risk

    Opening a business is inherently risky. There may be plenty of rewards in store, but you must overcome obstacles and ward off threats to achieve them. Holistic management approaches and tools, contingency plans, and diversifying business lines are ways to remove as much risk as possible. While risks will always exist, these strategies can help businesses avoid or reduce their negative effects.

  • Corporate Code Theft From Indie Developers Likely Widespread

    Corporate Code Theft From Indie Developers Likely Widespread

    Patrick Wardle has a problem — his code keeps turning up in commercial software projects without his permission.

    Wardle is a Mac security expert who previously worked at the NSA and NASA. He’s also the founder of the Objective-See Foundation, an organization with a focus on open-source macOS security tools. Unfortunately, according to The Verge, Wardle’s code has made its way into at least three commercial software projects without any credit or compensation being given to him.

    As Wardle points out, few small developers have the resources, ability, or expertise to ascertain if their code has been stolen. Wardle’s unique skill set, however, put him in a position to do just that.

    “I was only able to figure [the code theft] out because I both write tools and reverse engineer software, which is not super common,” Wardle told The Verge. “Because I straddle both of these disciplines I could find it happening to my tools, but other indie developers might not be able to, which is the concern.”

    Wardle plans to make known his findings at the Black Hat cybersecurity conference on Thursday, where he will discuss them with Johns Hopkins University cybersecurity researcher Tom McGuire.

    Interestingly, Wardle doesn’t plan to out the companies that stole his code, as he believes the theft was probably the work of a single developer within each company rather than an organization-wide decision. In addition, all three companies he approached were very open, acknowledging the theft and taking steps to rectify the situation, including paying for the code or donating to his foundation.

    The bigger concern, however, is the state of indie software development in general. While Wardle may have the skillset necessary to determine when his code is being stolen, the vast majority of small developers do not, opening the door for widespread abuse.

  • Google Fiber Resumes Expansion After Nearly Six Years

    Google Fiber Resumes Expansion After Nearly Six Years

    Google is once again expanding its Google Fiber internet service nearly six years after pausing additional rollouts.

    Google Fiber is the company’s high-speed internet access aimed at home users and small businesses. The company halted further expansion in October 2016, but is now resuming rollouts.

    The decision is being driven by the increased importance of accessible high-speed internet, especially at a time when remote and hybrid work are becoming the new normal.

    “At no time in Google Fiber’s history has that ever been more important than today,” writes Dinni Jain, Google Fiber CEO. “We’re living in a world that has finally caught up to the idea that high-speed, reliable internet — at gigabit speeds — is no longer a bold idea or a ‘nice to have.’ The experience of the last couple of years has certainly taught us that.”

    Google is in talks with leaders in the following five states:

    • Arizona, starting in Mesa as announced in July
    • Colorado
    • Nebraska
    • Nevada
    • Idaho

    The company says these states will be its main focus for the next several years, along with continued growth in its existing metro markets.

    “We’re thrilled to be expanding our geographic reach once again — bringing better internet to more people in more places,” adds Jain. “Stay tuned in the coming months as we fill in this picture with more details about our new cities, even faster speeds and redefined customer service.”