WebProNews

Category: Business

Enterprise and Small Business News

  • 4 Costs to Cut When Building a New Office

    4 Costs to Cut When Building a New Office

    Remote and hybrid work arrangements may be here to stay, but not all jobs enjoy those luxuries. For some companies, in-person interaction is still the preferred — perhaps even necessary — way of doing business.

    If your business is one of them, you may be facing the prospect of building a new office. Maybe you’re expanding into multiple locations. Or perhaps your existing space is outdated, inconvenient, or the wrong size for your current operations.

    If you’re investing in new construction, you’re no doubt concerned about costs. Keeping a lid on them doesn’t mean you have to compromise quality if you find smart ways to reduce expenses. Here are four costs you can cut and still build a space designed for success.

    1. The Cost of the Proverbial Middleman

    Bypassing the middleman can save you thousands and even tens or hundreds of thousands of dollars on your project. To be fair to those middlemen, they often earn their keep fair and square. They can help you avoid the time it takes to do the research and purchasing on your own.

    That said, buying direct is a cost-saving opportunity that is easier than ever these days thanks to the internet. You can easily access a plethora of reports by independent reviewers and customer reviews published online and on social media. Those make it easy to winnow through your options and buy with confidence.

    Don’t just use the direct-buy approach on items such as furniture and appliances to outfit the employee break room. Take advantage of wholesale pricing on major infrastructure like a central air conditioner and heating system. That’s where you can pocket the biggest savings.

    Of course, you will want to discuss your wholesale purchases with your architect or contractor before making them. And you should work with direct wholesalers who can answer your questions and guarantee their products. Use what you would have paid to the middleman to buy something else on your wish list instead.

    2. The Cost of Redundancies

    You know that, in business, you need to avoid redundancies in areas such as human resources and IT systems. But did you know there may be redundancies involved in the construction of a new office? Not only are there, but they can be extremely pricey if you fail to avoid them.

    In the design, take into consideration any new realities of your workforce and how your customers do business with you. Square footage may become redundant with a hybrid workforce. More customers buying online rather than in the flesh may make that showroom floor superfluous compared to warehouse space.

    You can also save redundancy costs by letting your architectural firm also serve as your construction manager. You’re already paying the former to do most of the work the latter would do. So why pay two parties and set up the project for potential conflicts between them as well?

    You will be investing a lot of money in the design of your space as well as the construction. Design for flexibility, which may not look at all like the office you would have designed three years ago. Then let those who put your plan on paper help you bring it to fruition.

    3. The Cost of Change Orders

    Changes are inherent in any construction project. No matter how well planned a project is, the execution will call for some revisions. Unfortunately, virtually every single one of them will come at a price, so keep change orders to a bare minimum.

    Changes in materials, timeline deviations, and additions to the scope of work all require change orders. And on every change order you agree to, your costs will rise. You can’t control the weather affecting the timeline, but there are ways to keep change orders from getting out of hand.

    First, make sure the cost of any change is truly worth it before you demand that it be done. Second, maintain a steady communication stream between you, your architect, and your contractors to head off potential revisions. Third, brainstorm creative money-saving solutions to problems rather than just pony up for the easiest change.

    That said, you’re the client, and you’re entitled to change your mind during the course of your construction project. And if you detect an aspect of the plan that will hinder optimal operation of your future space, you should make alterations. However, try to do everything you can to keep those changes and their accompanying costs low. It’s just one more smart business decision for you to make.

    4. Replacement Costs

    You may be wondering why you need to think about replacement costs before your new office project is even underway. Just remember that forewarned is forearmed, so use this principle to your advantage. You aren’t going to want to purchase everything all over again too soon.

    Since you’re building a commercial space, you need to invest in commercial-grade products, including flooring, furniture, and equipment. Sure, the price on that couch designed for homes is markedly lower than the one manufactured for commercial use. But this is the you-get-what-you-pay-for theory in action.

    Finishings and equipment designed for commercial use will last far longer than those not intended to stand the strain. Start by buying with quality and durability in mind. Then have a plan for maintaining furnishings properly so they last even longer.

    You can find online wholesalers of commercial finishes, furnishings, and equipment to save some money on the front end. With appropriate maintenance, you won’t need to find money to begin replacing items that wear out right away. That will allow you to put replacement costs off for much longer.

    Don’t Cut Corners on Cost-Cutting

    Building a new office is an exciting undertaking for you, your employees, and your clients and customers. But it’s also a major investment that will impact the company’s bottom line for a while. Take your time, conduct your research, and do the job right.

    If you know how to run a successful business, you know how to manage a successful project. This one may be outside the margins of your corporate mission, but the same principles apply. Build the dream and buy quality. Just don’t pay more than necessary to do either.

  • Reddit Is Killing Off Reddit Talk

    Reddit Is Killing Off Reddit Talk

    Reddit has announced it is killing off Reddit Talk, its Clubhouse clone unveiled in April 2021.

    Clubhouse was all the rage in the midst of the pandemic, spurring other social media platforms to copy its features. Reddit was one of those that jumped on the bandwagon, rolling out Reddit Talk.

    In a company announcement, Reddit has revealed it is sunsetting Reddit Talk. The company says the third-party audio vendor it relied on has shut down, making it too costly to keep the feature going.

    Our original plan was to maintain Talk while we worked on this. Unfortunately, the 3rd party audio vendor we use for Talk is shutting down its service. In other words, the resources required to keep Talk live during this transition increased substantially.

    We don’t have a timeline to bring Talk or an audio product back in the future, however we will share any updates when we have them.

  • Netherlands Follow US Lead in Chip War Against China

    Netherlands Follow US Lead in Chip War Against China

    The Netherlands has joined the US chip war against China, restricting export of the country’s “most advanced” chips.

    The US has been pressuring allies to follow its lead in isolating China in the global semiconductor market. The Netherlands is home to ASML, a key player in the semiconductor supply chain.

    The decision will impact “very specific technologies in the semiconductor production cycle,” Dutch trade minister Liesje Schreinemacher said, via BBC News.

    “The Netherlands considers it necessary on national and international security grounds that this technology is brought under control as soon as possible,” she added in a letter to lawmakers.

    ASML acknowledged in a statement that the decision would impact its exports:

    Due to these upcoming regulations, ASML will need to apply for export licenses for shipment of the most advanced immersion DUV systems.

    At the same time, the company does not expect the measures to have a material impact on its performance:

    Based on today’s announcement, our expectation of the Dutch government’s licensing policy, and the current market situation, we do not expect these measures to have a material effect on our financial outlook that we have published for 2023 or for our longer-term scenarios as announced during our Investor Day in November last year.

  • AI Helps Drive Bing Across the 100M Daily User Threshold

    AI Helps Drive Bing Across the 100M Daily User Threshold

    Bing has hit an important milestone, thanks to an AI-driven boost, now boasting 100 million Daily Active Users.

    Bing may be the second-largest search engine in the world, but it’s still a distant second to Google. The company’s foray into AI-powered search has certainly helped it gain some ground, turning Bing into a household name and helping drive the search engine across the 100M Daily Active User mark.

    Yusuf Mehdi, Microsoft’s VP for Modern Life, Search and Devices, broke the news in a blog post:

    We are pleased to share that after a number of years of steady progress, and with a little bit of a boost from the million+ new Bing preview users, we have crossed 100M Daily Active Users of Bing. This is a surprisingly notable figure, and yet we are fully aware we remain a small, low, single digit share player. That said, it feels good to be at the dance!

    Interestingly, the uptick is not just old users returning to give Bing and its AI another try:

    Of the millions of active users of the new Bing preview, it’s great to see that roughly one third are new to Bing. We see this appeal of the new Bing as a validation of our view that search is due for a reinvention and of the unique value proposition of combining Search + Answers + Chat + Creation in one experience.

    Mehdi also attributes the growth to Bing’s search results being better than ever:

    The second factor driving trial and usage is that our core web search ranking has taken several significant jumps in relevancy due to the introduction of the Prometheus model so our Bing search quality is at an all-time high.

    It’s nice to see Bing gaining traction and continuing to provide an alternative to Google’s dominance.

  • WhatsApp and Signal Poised to Leave UK Over Encryption Law

    WhatsApp and Signal Poised to Leave UK Over Encryption Law

    United Kingdom users may be out of luck when it comes to messaging clients, with both WhatsApp and Signal prepared to leave.

    The UK is currently working to pass its Online Safety Bill, a piece of legislation that virtually all critics say would have a devastating impact on encryption and online security. Proponents of the bill have been accused of “magical thinking,” in which they believe encryption can be selectively weakened to catch bad guys.

    The UK’s government is

    WhatsApp and Signal have both come out saying they will refuse to weaken their encryption, a decision that would lead to them leaving the UK.

    “It’s a remarkable thing to think about,” said Will Cathcart, Meta’s head of WhatsApp, via The Guardian. “There isn’t a way to change it in just one part of the world. Some countries have chosen to block it: that’s the reality of shipping a secure product. We’ve recently been blocked in Iran, for example. But we’ve never seen a liberal democracy do that.

    “The reality is, our users all around the world want security,” added Cathcart. “Ninety-eight per cent of our users are outside the UK. They do not want us to lower the security of the product, and just as a straightforward matter, it would be an odd choice for us to choose to lower the security of the product in a way that would affect those 98% of users.”

    Similarly, Signal President Meredith Whittaker told the BBC: “We would absolutely 100% walk rather than ever undermine the trust that people place in us to provide a truly private means of communication.

    “We have never weakened our privacy promises, and we never would.”

    For its part, the British Home Office is recycling the age-old argument that there must be some way to protect privacy and simultaneously undermine it for the sake of catching criminals.

    “It is important that technology companies make every effort to ensure that their platforms do not become a breeding ground for paedophiles,” the Home Office stated.

    “The Online Safety Bill does not represent a ban on end-to-end encryption but makes clear that technological changes should not be implemented in a way that diminishes public safety – especially the safety of children online.

    “It is not a choice between privacy or child safety – we can and we must have both.”

    Unfortunately, as mathematicians, programmers, computer experts, privacy advocates, and many lawmakers have stated, that’s simply not how encryption works.

    “Encryption is either protecting everyone or it is broken for everyone,” Whitaker added.

    That fundamental law of mathematics is why Germany has come out opposed to a similar measure making its way through the EU, instead emphasizing the need to bolster traditional investigative methods to compensate.

  • Linux Distro Reviews: openSUSE Tumbleweed — Part 1

    Linux Distro Reviews: openSUSE Tumbleweed — Part 1

    openSUSE Tumbleweed is a rolling release Linux distro, one that is something of a two-edged sword in terms of its features and usability.

    openSUSE Tumbleweed is a well-engineered Linux distro and is often brought up as an alternative to Arch, the best-known rolling distro.

    For the uninitiated, a rolling release distro is one that has no major or minor versions but is updated constantly as new packages become available. For example, Ubuntu is currently on version 22.10, with 23.04 right around the corner. Similarly, Fedora is on version 37, with 38 soon to be released. In contrast, a rolling release updates packages as they become available, eliminating the need to do a major upgrade or reinstall every couple of years.

    Given how complicated a product openSUSE Tumbleweed is, this review will be broken into two parts. In this first part, we’ll provide an overview of some of openSUSE Tumbleweed’s hallmark features.

    Background

    openSUSE Tumbleweed is the upstream distro for SUSE Enterprise Linux (SLE), much like Fedora is upstream to Red Hat Enterprise Linux. This means that Tumbleweed essentially serves as a testing ground for what will eventually become SLE.

    In contrast, openSUSE Leap is a point-release distro that is functionally identical to SLE, just without the paid support.

    microOS, on the other hand, is openSUSE’s equivalent of Fedora Silverblue, an immutable distro where the root file system is protected from tampering.

    ‘Rolling Done Right,’ Thanks to openQA

    One of the most common things said about Tumbleweed is that it’s “rolling done right.” Much of this is the result of openSUSE’s reliance on openQA, an automated quality control tool that runs packages and updates through their paces before pushing them out to users.

    openQA allows openSUSE to accomplish one of the most reliable and rock-solid rolling releases with a much smaller team than some other distros have.

    Despite the extra QA that goes into Tumbleweed, the distro still manages to roll at an impressive pace. In fact, it usually runs neck-and-neck with Arch. On any given day, Tumbleweed may get a package first, Arch may get it first, or they may get it at the same time.

    However, the big difference between Tumbleweed and Arch is that the former generally manages to avoid some of the bigger issues that Arch users sometimes face.

    Installer

    openSuse Installer Time Zone – Credit The Linux Cast

    The openSUSE installer is often maligned for being overly complicated, but that is an extremely unfair assessment. Calamares is the installer that most distros use and compared to it, openSUSE’s installer is a lot more complex.

    It’s important to note, however, that complex doesn’t equal bad. The openSUSE installer is certainly more complex than Calamares, but it offers a level of control that is unrivaled by virtually any other graphical installer on any platform.

    The installer gives you the option of choosing your partitioning scheme, setting up your network, and choosing the individual packages you want installed.

    Desktop Environments

    While some distributions focus on a single desktop environment (DE), openSUSE has options to install KDE, Gnome, and Xfce. With a little effort, users can install almost any other DE.

    openSUSE Installer DEs – Credit The Linux Cast

    What makes openSUSE unique when it comes to DEs is that no single DE ever feels like a second-class citizen. In fact, thanks to the quality of openSUSE and its openQA, every DE is rock-solid and feels like it’s the only DE on the distro.

    It should be noted, however, that contrary to popular opinion, KDE is not the default desktop environment. While that certainly may have been the case at one time, when Novell bought openSUSE, the focus for SLE shifted to Gnome, according to Richard Brown, Linux Distribution Engineer at SUSE. Therefore, it can be argued that openSUSE Tumbleweed does not have a default desktop, treating Gnome, KDE, and Xfce equally. If there was such a thing as a default, it would actually be Gnome, not KDE.

    Security

    Another area where openSUSE shines is in the area of security. Tumbleweed is built with a number of hardening options enabled that are not usually enabled. This results in one of the most secure Linux distros available.

    In fact, using the Lynis security auditing tool — where 70 is considered a passing score — Tumbleweed routinely scores in the upper 80s. In contrast, the next best score I’ve gotten out of the-box is Fedora, which only comes in right at 70.

    In Part 2 of this review, we’ll look at openSUSE Patterns, Yast, and how everything comes together.

  • Facebook Is Integrating Messenger Features With Its Mobile App

    Facebook Is Integrating Messenger Features With Its Mobile App

    Facebook is integrating Messenger features with its mobile Facebook app, potentially reducing the need to have Messenger installed.

    Until now, users have needed to have Messenger installed on their mobile devices to chat with their Facebook friends and family. The company is looking to unify the experience, incorporating some of Messenger’s functionality within the core Facebook app.

    Tom Alison, Head of Facebook, made the announcement in a blog post:

    We’re also seeing more people turning to messaging as a way to build community. We started introducing community chats to some Facebook Groups last year as a way for people to connect more deeply with their online communities in real time around the topics they care about. And, the early results are promising. Across Facebook and Messenger, we saw the number of people trying community chats increase by 50% in December 2022.

    Over the coming year, we’ll build more ways to integrate messaging features in Facebook. Ultimately, we want it to be easy and convenient for people to connect and share, whether in the Messenger app or directly within Facebook.

    The news will likely be welcome by most users, especially if it saves the trouble of switching back and forth between apps.

  • Google Includes Free VPN Access With All Google One Accounts

    Google Includes Free VPN Access With All Google One Accounts

    Google is now giving all Google One plans free VPN access and has unveiled a tool to monitor personal data on the dark web.

    Google One is the company’s storage plans that give users several tiers to choose from, depending on their needs. The company offered its VPN by Google One for free to its top-tier plans, but is now providing it to all plans, regardless of tier.

    The company made the announcement in a blog post:

    VPN by Google One adds more protection to your internet activity no matter what apps or browsers you use, shielding it from hackers or network operators by masking your IP address. Without a VPN, the sites and apps you visit could use your IP address to track your activity or determine your location. Plus, we take several steps to make sure no one can tie your network traffic to your identity.

    Starting today, and rolling out over the next few weeks, we’re expanding VPN access to all Google One plans, including the Basic plan that starts at $1.99/mo. The VPN will be available in 22 countries across Android, iOS, Windows and Mac devices. You can also share the VPN with up to five others if they’re on your Google One plan.

    The company is also including its dark web report, giving users the ability to see if and when their data is posted on the dark web:

    Google One’s dark web report helps you scan the dark web for your personal info — like your name, address, email, phone number and Social Security number — and will notify you if it’s found. When you enable dark web report, you provide and select the information you’d like to keep an eye on within your monitoring profile. And if any matching info is found on the dark web, we’ll notify you and provide guidance on how you might protect that information. For example, if your Social Security number was found on the dark web, we might suggest you report it as stolen to the government or take steps to protect your credit.

    As we have pointed out before, there’s still the issue of trusting Google as a VPN provider. The company has a long history of privacy abuses, including ignoring users’ preferences regarding tracking and privacy.

    A VPN is only valuable if a user trusts the company providing the service. When the company providing the service primarily makes its money off of user data, it leaves one to wonder just how private their web browsing data will truly be.

    As we have said before, most users would be far better off using Mullvad or NordVPN instead.

  • IBM and Nokia to Deliver Private 5G Environments

    IBM and Nokia to Deliver Private 5G Environments

    IBM and Nokia are working together to give customers the ability to design and deploy private 5G environments.

    While consumer tech often takes the 5G spotlight, the wireless tech is already revolutionizing industries, powering edge computing and delivering high-speed connectivity in under-served areas. Private networks are one area where 5G shines, giving companies a high-speed network they have complete control over.

    IBM and Nokia are working to deliver such a solution, one that will give customers the ability to manage their 5G environments using a unified management stack:

    IBM and Nokia have a history of collaborating to support enterprise customers. In 2020, we extended the collaboration to IBM Cloud technology and we now intend to build a seamless, simplified private 5G managed service offering to ultimately deliver private 5G solutions on IBM Cloud Satellite to enterprise customers. As clients innovate at the edge, IBM Cloud Satellite helps provide enhanced resiliency, performance, security and compliance capabilities.

    Additionally, we intend to explore ways to enable CSPs to design, automatically build, instantly connect, as well as operate and observe their private 5G environments using a unified management stack. Supported by IBM Consulting’s systems integration expertise Nokia intends to integrate IBM’s Cloud Pak for Network Automation solution into our current joint offering, which IBM has validated for the deployment of IBM Cloud Satellite. CSPs may be able to address new connectivity demands in a flexible, simplified, automated way that provides them with the ability to potentially offer enterprise connectivity solutions at scale. Enterprises may benefit from a secure, customized connectivity services enabled by a highly available 5G Cloud network.

    The collaboration between IBM and Nokia is good news for customers looking for strong 5G options.

  • Microsoft Announces Hybrid Quantum Computing

    Microsoft Announces Hybrid Quantum Computing

    Microsoft has added a major feature to Azure Quantum, integrating quantum and classical computing.

    Quantum computing is the next great computing revolution, bringing a level of processing power previously only imagined. While the industry has always understood that the hybrid model would be critical to unlocking quantum computing’s potential, achieving it has been a challenge. Microsoft is the first to deliver on the promise with its Integrated Hybrid feature in Azure Quantum.

    “Quantum computing is inherently hybrid. The key to unlocking impactful, commercial applications at scale will be deep integration between classical computing capabilities including HPC and AI with scaled quantum computing in the cloud,” writes Fabrice Frachon, Principal PM Lead, Azure Quantum.

    “Now, researchers can begin developing hybrid quantum applications with a mix of classical and quantum code together that run on one of today’s quantum machines, the Quantinuum H-Series, and soon QCI, in Azure Quantum. This capability unlocks a new generation of hybrid algorithms and is a first for the industry.”

    Microsoft is making it easy to begin experimenting with hybrid quantum computing:

    You can try integrated hybrid quantum computing on Azure Quantum for free. All users are eligible for $500 in Azure Quantum credits – use it to explore and experiment with any Quantinuum QPU available on the platform. You can also apply for up to $10,000 in research credits on Azure Quantum to further your quantum research and innovation. To get started, just set up an Azure account (check out free Azure accounts for students), create an Azure Quantum workspace in the Azure Portal, and start your quantum journey with Azure Quantum.

  • Google Cloud and MongoDB Expand Their Partnership

    Google Cloud and MongoDB Expand Their Partnership

    Google Cloud and MongoDB are expanding their partnership in an effort to better support startups.

    Google Cloud is already a popular option among startups and developers. The company is expanding its partnership with MongoDB to provide integrated database and data services.

    As partners, Google Cloud and MongoDB co-engineer streamlined integrations between MongoDB Atlas and many Google Cloud services to make it easier to deploy apps (Dataflow, GKE, Cloud Run), pull in data from other sources (Apigee), run in flexible multi cloud environments (Anthos), easy deployment of MEAN stack, and Terraform and analyze data (BigQuery, Vertex AI).

    Startups will benefit from Google Cloud’s global reach, giving them the ability to expand and scale as needed.

    Signups will also receive significant savings on Google Cloud and Firebase:

    If you’re early in your startup journey and not yet backed with equity funding, you’ll have access to $2,000 of Google Cloud credits. If you are, your first year of Cloud and Firebase usage is covered with credits up to $100,000. Plus, in year two get 20% of Google Cloud and Firebase usage covered, up to an additional $100,000 in credits.

    Similarly, signups will receive free credits for MongoDB:

    Free credits for MongoDB Atlas, including usage of the core Atlas Database, in addition to extended data services for full-text search, data visualization, real-time analytics, building event-driven applications and more to supercharge your data infrastructure

    The expanded partnership looks to be a big win for startups.

  • Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

    Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

    “It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end. From my experience, it’s leading to me switching off and ignoring messages. I’m sure I’m not the only one. That’s basically why I’m passionate about creating a marketing strategy that’s not annoying.”

    Nirosha Methananda, Vice President of Marketing at Bombora, discusses the challenges of marketing without annoying your potential customers by bombarding them with marketing messages in an interview with Logan Lyles on the B2B Growth Podcast:

    Marketing Is Really About the Customer Experience

    As a B2B marketer, I get marketed to a lot. It’s something that I have increasingly noticed and I’m probably not the only one. That’s just becoming part of the experience in terms of being inundated with different messaging and different calls and this, that, and the other. Use this, do this, buy this, whatever it is. It’s really not a great experience. It doesn’t necessarily provide value. Marketers are so busy as it is, and I know that is applicable across the board with everyone we are marketing to. Being able to cut through the noise and having an understanding of all these different things is very challenging. 

    Having on top of it being inundated with this constant flow of messaging like meet me, meet me, meet me, is not very helpful. That’s one of the things that I’m passionate about. It’s really about customer experience. I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end. From my experience, it’s leading to me switching off and ignoring messages. I’m sure I’m not the only one. 

    Create a Marketing Strategy That’s Not Annoying

    It also leads to this annoyance and irritation which leads to distrust of brands and that’s not great for this industry. From a customer perspective those bad experiences, unfortunately, more than good experiences, they stay with you for longer and you remember that. Another thing that we don’t necessarily think of is that it’s wasteful. It’s wasteful of time and it’s wasteful of money especially for marketing and sales where money is a precious resource. It’s not something to be wasted. That’s basically why I’m passionate about creating a marketing strategy that’s not annoying.

    As an example, our Intent Event was our first flagship event that we did last year. It was a closed event so we did have limited numbers and we were limited as to what we could do with promotion. What we did was try to have mindfulness around what we were sending out and ensuring that it was helpful. Making sure that the recipients, the people that we invited, were given all the relevant information, but there was brevity in the communication as well as encouraging them to participate without forcing them to be there. 

    There was certainly some urgency around some of our communication but it wasn’t you need to attend this and this is why you must attend this. It was more about being a bit more subtle in presenting them the idea and the concept of what it was, why it would help them, and exactly the information that they needed. What that meant was not sending out multiple emails, being very controlled around it, really thinking about what the experience was before the event, to during the event, to after the event. We were really focused on the customer and making sure that all of the content and communication was educational and helpful.

    Create a Marketing Strategy That’s Not Annoying, Says Bombora VP Nirosha Methananda
  • Salesforce Announces Einstein GPT, a ChatGPT-Powered Einstein AI

    Salesforce Announces Einstein GPT, a ChatGPT-Powered Einstein AI

    Salesforce has announced Einstein GPT a major upgrade to its Einstein AI that uses OpenAI’s ChatGPT to improve its abilities.

    On the heels of an announcement by Microsoft that it was releasing Dynamics 365, the world’s first ERP/CRM copilot, Salesforce has fired back with Einstein GPT. The company describes it as “the world’s first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction, at hyperscale.”

    Salesforce says Einstein GPT will help transform the entire customer experience, thanks to generative AI.

    Einstein GPT will infuse Salesforce’s proprietary AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud, which ingests, harmonizes, and unifies all of a company’s customer data. With Einstein GPT, customers can then connect that data to OpenAI’s advanced AI models out of the box, or choose their own external model and use natural-language prompts directly within their Salesforce CRM to generate content that continuously adapts to changing customer information and needs in real time.

    “The world is experiencing one of the most profound technological shifts with the rise of real-time technologies and generative AI. This comes at a pivotal moment as every company is focused on connecting with their customers in more intelligent, automated, and personalized ways,” said Marc Benioff, CEO of Salesforce. “Einstein GPT, in combination with our Data Cloud and integrated in all of our clouds as well as Tableau, MuleSoft, and Slack, is another way we are opening the door to the AI future for all our customers, and we’ll be integrating with OpenAI at launch.”

    Sales personnel will be able to use Einstein GPT to generate personalized emails to customers, while service personnel will be able to use the tech to generate articles based on case notes, as well as auto-generate personalized interaction with customers.

    Slack will also see Einstein GTP integration, giving users the ability to see in-depth insights.

    Marketing personnel will be able to use Einstein GPT to generate personalized content and engage with customers across mobile, email, web, and advertising.

    Even developers can get in on the action, using the technology to help generate code.

    “We’re excited to apply the power of OpenAI’s technology to CRM,” said Sam Altman, CEO of OpenAI. “This will allow more people to benefit from this technology, and it allows us to learn more about real-world usage, which is critical to the responsible development and deployment of AI — a belief that Salesforce shares with us.”

    https://youtu.be/YAsKRxXdyj0
  • Southwest Airlines Selects AWS as Preferred Cloud Provider

    Southwest Airlines Selects AWS as Preferred Cloud Provider

    Following a tech breakdown in December, Southwest Airlines has selected AWS as its preferred cloud provider.

    Usually among the best airlines for customer service, Southwest experienced a tech breakdown that led to 16,700 flights cancelled in a span of 10 days. Eager to put the issue behind it, the airline is turning to AWS to help it further its digital transformation.

    “As our preferred cloud provider, AWS will offer solutions that are critical in our drive to modernize our operation, equip our employees with the tools they need to serve our customers, and improve our reliability,” said Lauren Woods, senior vice president and chief information officer of Southwest Airlines Co. “With the help of AWS’s leading cloud technology and expertise, we will launch improved digital solutions, responsive customer support, and streamlined operations as we deliver on our digital transformation initiatives.”

    In particular, Southwest hopes the nature of cloud deployments will help it better scale in the future, as well as provide effective ways to deliver next-generation services. This is especially critical since 83% of the company’s revenue comes from its website and app.

    “Southwest Airlines is one of the world’s largest low-cost carriers, operating 4,000 flights daily during peak travel season,” said Matt Garman, senior vice president of Sales, Marketing, and Global Services at AWS. “AWS’s proven experience in the travel industry, coupled with our vast portfolio of cloud technologies, empowers Southwest to increase operational resiliency, drive cost efficiency, and deliver exceptional experiences for its employees and customers. Our shared culture of customer obsession will help Southwest innovate new travel solutions that will enhance customer touchpoints, flight operations, and airplane and crew scheduling, to keep air travel affordable and enjoyable for passengers.”

  • Senators Introduce Bipartisan Bill Taking Aim at TikTok & Foreign Tech

    Senators Introduce Bipartisan Bill Taking Aim at TikTok & Foreign Tech

    A bipartisan bill has been introduced to the Senate, one that would take a comprehensive approach to foreign tech.

    Concerns have been growing about TikTok and the threat it poses to privacy and security. In addition to TikTok, US officials remain concerned about Huawei, ZTE, and a host of other companies that could pose a threat to national security.

    Senators Mark R. Warner and John Thune led a bipartisan group of 12 senators in introducing the Restricting the Emergence of Security Threats that Risk Information and Communications Technology (RESTRICT) Act.

    “Today, the threat that everyone is talking about is TikTok, and how it could enable surveillance by the Chinese Communist Party, or facilitate the spread of malign influence campaigns in the U.S. Before TikTok, however, it was Huawei and ZTE, which threatened our nation’s telecommunications networks. And before that, it was Russia’s Kaspersky Lab, which threatened the security of government and corporate devices,” said Sen. Warner. “We need a comprehensive, risk-based approach that proactively tackles sources of potentially dangerous technology before they gain a foothold in America, so we aren’t playing Whac-A-Mole and scrambling to catch up once they’re already ubiquitous.”

    “Congress needs to stop taking a piecemeal approach when it comes to technology from adversarial nations that pose national security risks,” said Sen. Thune. “Our country needs a process in place to address these risks, which is why I’m pleased to work with Senator Warner to establish a holistic, methodical approach to address the threats posed by technology platforms – like TikTok – from foreign adversaries. This bipartisan legislation would take a necessary step to ensure consumers’ information and our communications technology infrastructure is secure.”

    The new legislation would give the Secretary of Commerce the authority to crack down on any information or communications tech developed by a foreign company “in which any foreign adversary has any interest and poses undue or unacceptable risk to national security.”

    The bill would also prioritize communications and tech that constitutes “critical infrastructure,” as well as enable the Commerce Secretary to take comprehensive action, including educating the public and businesses about potential security threats from foreign tech.

    “We need to protect Americans’ data and keep our country safe against today and tomorrow’s threats. While many of these foreign-owned technology products and social media platforms like TikTok are extremely popular, we also know these products can pose a grave danger to Wisconsin’s users and threaten our national security,” said Sen. Baldwin. “This bipartisan legislation will empower us to respond to our fast-changing environment – giving the United States the tools it needs to assess and act on current and future threats that foreign-owned technologies pose to Wisconsinites and our national security.”

    “There are a host of dangerous technology platforms – including TikTok – that can be manipulated by China and other foreign adversaries to threaten U.S. national security and abuse Americans’ personal data. I’m proud to join Senator Warner in introducing bipartisan legislation that would put an end to disjointed interagency responses and strengthen the federal government’s ability to counter these digital threats,” said Sen. Fischer.

  • Verizon’s 5G Ultra Wideband Now Covers 200 Million

    Verizon’s 5G Ultra Wideband Now Covers 200 Million

    Verizon announced that it now covers 200 million people with its fastest 5G Ultra Wideband.

    Verizon uses the “5G Ultra Wideband” label to describe its mid and high-band 5G. High-band is the fastest flavor, but has very limited range. Mid-band, on the other hand, offers excellent range and speeds far in excess of 4G and most broadband, .

    Verizon has been working to roll out its midband 5G after spending billions buying spectrum at FCC auctions. The company just crossed a major milestone, now covering 200 million people with 5G Ultra Wideband.

    “Passing this new milestone provides more customers in more places with Verizon’s 5G Ultra Wideband mobile capabilities and fixed broadband,” said Joe Russo, EVP and President, Global Networks and Technology for Verizon. “For years we have been building the most reliable multi-purpose 5G network. In addition to mobility service, this expansion allows us to be aggressive insurgents in home and business broadband internet markets across the nation, offering customers choice and superior services.”

    In addition to its phone service, the company is also using its 5G Ultra Wideband to help power its Home Internet service.

    Verizon Home Internet is reliable and fast enough to power the connected devices in the home: smart TVs, tablets, phones, gaming consoles and more. With 5G service now in more communities with no required wires running to the home, customers have a choice in their home broadband service provider, giving residential customers the broadband speeds they need with the reliability from Verizon they have come to expect.

    Verizon may have started out behind T-Mobile in the 5G race, but the company is quickly catching up.

  • YouTube Is Ending Overlay Ads

    YouTube Is Ending Overlay Ads

    YouTube is ending its overlay ad format, with April 6th slated as its termination date.

    The company made the announcement in a blog post:

    Starting on April 6th, 2023, the “Overlay ads” ad format will no longer appear on YouTube to help improve the viewer experience and shift engagement to higher performing ad formats on desktop and mobile devices. Overlay ads are a legacy ad format that only served on desktop and are disruptive for viewers. We expect to see limited impact for most Creators as engagement shifts to other ad formats.

    As the company highlights, this particular ad format only appeared on the desktop, so the overall impact should be relatively minor.

    YouTube recently had a CEO changeover, with long-time CEO Susan Wojcicki resigning to focus on “family, health, and personal projects” she is passionate about. Neal Mohan, YouTube’s Chief Product Officer, is taking over as the company’s new CEO.

    While there’s nothing to suggest that the change of CEO is behind the ad format decision, it wouldn’t necessarily be surprising. It’s not uncommon for companies to make changes under new leadership, and it could be that trimming an under-used format is Mohan’s first move.

  • Meta Plans a Second Round of Layoffs This Week

    Meta Plans a Second Round of Layoffs This Week

    Meta is preparing for another round of layoffs, with the company reportedly dropping the bad news this week.

    Meta engaged in a massive round of layoffs in late 2022, letting some 11,000 employees go. Rumors have been building for weeks that the company planned another round of layoffs, even going so far as to give thousands poor performance reviews, in what many believed was a precursor.

    According to Bloomberg, the next round of layoffs could hit as soon as this week and will likely impact thousands of additional employees.

    Meta’s image and reputation have already been tarnished by its layoffs. Employees have become increasingly disillusioned with the company and CEO Mark Zuckerberg’s leadership in particular. Zuckerberg is seen, both in and outside the company, as being obsessed with the metaverse.

    This obsession has led some employees to believe Zuckerberg will ultimately cause the death of the company.

    “The Metaverse will be our slow death,” one user, identifying as a senior software developer, posted on the anonymous forum Blind late last year. “Mark Zuckerberg will single-handedly kill a company with the meta-verse.”

    When the company announced its first round of 11,000 layoffs, Zuckerberg took responsibility for the action.

    “I want to take accountability for these decisions and for how we got here,” he said at the time. “I know this is tough for everyone, and I’m especially sorry to those impacted.”

    With another round of layoffs looming, it’s a safe bet the angst at Meta is about to get a lot worse, and the company’s image will continue to suffer.

  • Acer Suffers Data Breach, 160GB of Data For Sale Online

    Acer Suffers Data Breach, 160GB of Data For Sale Online

    Acer has confirmed a data breach, one that has resulted in 160GB of data being posted for sale online.

    According to BleepingComputer, bad actors compromised “a server hosting private documents used by repair technicians.” The data, some 160GB worth, was allegedly stolen in mid-February and has since been posted for sale on a popular hacking forum.

    Acer confirmed the breach in a statement to BleepingComputer:

    “We have recently detected an incident of unauthorized access to one of our document servers for repair technicians.

    “While our investigation is ongoing, there is currently no indication that any consumer data was stored on that server.” – Acer.

    Hopefully, Acer’s initial evaluation will prove true. Unfortunately, not only have major data breaches been on the rise, but it’s becoming far more common for initial investigations to reveal only half the story, with subsequent investigations revealing the scope of the breaches being far more than originally thought.

    For now, anyway, customers appear to have dodged the bullet. We will continue to monitor and update as more details become available.

  • Marc Andreessen: ‘AI Won’t Cause Unemployment’

    Marc Andreessen: ‘AI Won’t Cause Unemployment’

    Tech icon Marc Andreessen has weighed in on AI’s impact on the workplace, and he doesn’t believe it will lead to unemployment.

    Artificial intelligence is dominating the news, thanks to OpenAI, ChatGPT, and Microsoft’s incorporation of the tech into its Bing search engine. One of the leading concerns surrounding AI is that it will lead to a mass wave of unemployment as AIs and chatbots replace human beings.

    According to Andreessen, however, those fears are largely overblown and ignore historical precedence. He lays out his case in a Substack post:

    We had two such anti-technology jobs moral panics in the last 20 years — “outsourcing” enabled by the Internet in the 2000’s, and “robots” in the 2010’s. The result was the best national and global economy in human history in pre-COVID 2019, with the most jobs at the highest wages ever.

    Andreessen then goes on to say that he could make all the “standard arguments against technologically-driven unemployment” that applied to outsourcing and robots, and apply them to AI. However, he says those arguments are not even needed because of a fundamental difference regarding AIs role in the current economy: it is illegal.

    That’s right, according to Andreesseen, AI is already illegal in much of the economy, restricting how much of an impact it can make on the larger job market.

    Andreessen breaks down the economy into two sectors: one that is heavily regulated, either by the government or by itself. These sectors, by their very nature, are “technologically stagnant.” In contrast, the other sectors are those industries where there is less regulation and technology is allowed to have a progressive and disruptive influence.

    Now think about what happens over time. The prices of regulated, non-technological products rise; the prices of less regulated, technologically-powered products fall. Which eats the economy? The regulated sectors continuously grow as a percentage of GDP; the less regulated sectors shrink. At the limit, 99% of the economy will be the regulated, non-technological sectors, which is precisely where we are headed.

    Therefore AI cannot cause overall unemployment to rise, even if the Luddite arguments are right this time. AI is simply already illegal across most of the economy, soon to be virtually all of the economy.

    Andreessen’s take is an interesting and thought-provoking analysis. You can read his full post here.

  • Walmart Teams Up With Salesforce to Sell Its Retail Software

    Walmart Teams Up With Salesforce to Sell Its Retail Software

    Walmart is making a major move into retail software and services, teaming up with Salesforce to sell its solutions to other retailers.

    Walmart revolutionized the retail market thanks to its focus on logistics, fulfillment, and delivery. The retail giant is looking to make money off of its innovative solutions by selling fulfillment and delivery solutions to other retailers and teaming up with Salesforce to make it happen.

    “Through this partnership, retailers can leverage the same innovative and scalable technologies that power Walmart’s pickup and delivery experiences,” said Anshu Bhardwaj, senior vice president, technology strategy and commercialization, Walmart Global Technology. “The same technology that powers Store Assist has enabled Walmart to fulfill over 830 million orders across over 4,700 Walmart stores. Together with Salesforce, retailers can scale their business and deliver the personalized, convenient experiences shoppers expect.”

    “Salesforce is thrilled to partner with Walmart as it transforms its business and further expands into the digital technology market,” said Tyler Prince, Executive Vice President, Alliances & Channels, Salesforce. “Through this partnership with Salesforce, Walmart can grow its business in new ways by productizing its proven retail processes – empowering other retailers to create new and personalized experiences for their customers.” 

    Walmart says retailers will be able to take advantage of three major features, including Buy Online and Pick Up In-Store (BOPIS), use Walmart GoLocal to manage local deliveries, and take advantage of Salesforce Commerce Cloud and Order Management to manage the entire omnichannel shopping experience.

    “Shoppers continue to expect brands to deliver highly connected and frictionless experiences across physical and digital touchpoints. In fact, 1 in 5 online orders placed the weekend before Christmas were picked up in store,” said Rob Garf, vice president and general manager of retail, Salesforce. “With the combined power of Walmart and Salesforce, retailers can drive success with best-in-class technology to advance their omnichannel capabilities, drive efficiency and ensure that every purchase quickly gets into the hands of the shopper – no matter where they are.”