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  • Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

    Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

    “It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end. From my experience, it’s leading to me switching off and ignoring messages. I’m sure I’m not the only one. That’s basically why I’m passionate about creating a marketing strategy that’s not annoying.”

    Nirosha Methananda, Vice President of Marketing at Bombora, discusses the challenges of marketing without annoying your potential customers by bombarding them with marketing messages in an interview with Logan Lyles on the B2B Growth Podcast:

    Marketing Is Really About the Customer Experience

    As a B2B marketer, I get marketed to a lot. It’s something that I have increasingly noticed and I’m probably not the only one. That’s just becoming part of the experience in terms of being inundated with different messaging and different calls and this, that, and the other. Use this, do this, buy this, whatever it is. It’s really not a great experience. It doesn’t necessarily provide value. Marketers are so busy as it is, and I know that is applicable across the board with everyone we are marketing to. Being able to cut through the noise and having an understanding of all these different things is very challenging. 

    Having on top of it being inundated with this constant flow of messaging like meet me, meet me, meet me, is not very helpful. That’s one of the things that I’m passionate about. It’s really about customer experience. I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end. From my experience, it’s leading to me switching off and ignoring messages. I’m sure I’m not the only one. 

    Create a Marketing Strategy That’s Not Annoying

    It also leads to this annoyance and irritation which leads to distrust of brands and that’s not great for this industry. From a customer perspective those bad experiences, unfortunately, more than good experiences, they stay with you for longer and you remember that. Another thing that we don’t necessarily think of is that it’s wasteful. It’s wasteful of time and it’s wasteful of money especially for marketing and sales where money is a precious resource. It’s not something to be wasted. That’s basically why I’m passionate about creating a marketing strategy that’s not annoying.

    As an example, our Intent Event was our first flagship event that we did last year. It was a closed event so we did have limited numbers and we were limited as to what we could do with promotion. What we did was try to have mindfulness around what we were sending out and ensuring that it was helpful. Making sure that the recipients, the people that we invited, were given all the relevant information, but there was brevity in the communication as well as encouraging them to participate without forcing them to be there. 

    There was certainly some urgency around some of our communication but it wasn’t you need to attend this and this is why you must attend this. It was more about being a bit more subtle in presenting them the idea and the concept of what it was, why it would help them, and exactly the information that they needed. What that meant was not sending out multiple emails, being very controlled around it, really thinking about what the experience was before the event, to during the event, to after the event. We were really focused on the customer and making sure that all of the content and communication was educational and helpful.

    Create a Marketing Strategy That’s Not Annoying, Says Bombora VP Nirosha Methananda
  • B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

    B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

    “We co-create content with (B2B Influencers) in concert with brand messaging,” says TopRank Marketing CEO Lee Odden. “So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. You have this intersection of one or two or three or four influencers talking about this topic and those audiences intersect and cross. Your customer is hearing this credible message not only from the brand but also from people that they trust in different channels. That all adds up to yes. That all adds up to nurture and ultimately conversion.”

    Lee Odden, CEO of TopRank Marketing, discusses how B2B influencer marketing can be a highly effective force in driving leads and conversions for companies. Lee was interviewed by Tim Washer at the 2019 Content Marketing World Conference & Expo:

    Influencer Marketing Is Powerful Because Of Influence Itself

    Influencer marketing is powerful because of influence itself, not about the people. Influence has always been a factor in being persuasive and being effective as a communicator, as a marketer, and really being able to tap into the dynamics of that. The psychology and sociology of that is something that is everlasting, it’s evergreen. While there are trends in terms of tactics that come and go, there’s this consumerization of B2B. B2C influencers are misbehaving and have fake followers, etc. and some of that’s leaking over into B2B. But I think that’ll reconcile a little bit and kind of clean itself out. In the future brands are going to be looking at influence as a really key component of their holistic marketing strategy internally and externally.

    A lot of people when they think of influencer marketing they think of a Kardashian or some people think of something like Baddiewinkle, a 90-year-old woman who wears hip-hop clothes and now has her own makeup line on Sephora versus someone like Tamara McCleary interviewing an executive at Dell about the right IT infrastructure for doing edge computing. That’s really what it’s about in B2B.

    B2B Influencers Actually Have To Have The Main Expertise

    One of the big differences between B2B and B2C influencers is that in B2B you actually have to have the main expertise. You actually have to be knowledgeable and have a depth of that expertise in what it is that you’re influential about. It’s also important to have a network for distribution and a place to publish your content. It’s great to have a personality and that’s less common in B2B, where you have charisma. Well, lack of personality is a form of personality I suppose. 

    The good thing is that we’ve figured out ways to coach folks that have that domain expertise and an active following but they’re not necessarily used to being social. We are coaching them in how to activate themselves and to pull out the best of what they have to share in a way that’s very promotable. Many of them start to open up a little bit after we show them how to do it.

    B2B Influencer Marketing Adds Up To Nurture and Conversion

    In the planning stages (with a client looking to promote something) we’ll look at the topics that are important around the announcement and how it affects customers and how customers will think of that news and how it’ll affect or change their lives. Those topics are then what we want to be influential about. We’ll use those keywords or topics to search our network using influencer marketing software to find who is influential around those topics, who’s publishing content, who self-identifies around that topic, and whose audience is actually activated around that topic. We find those people who have trusted voices with an active community and we invite them to collaborate on content and give their opinion about the announcement. 

    We co-create content with them in concert with brand messaging. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. You have this intersection of one or two or three or four influencers talking about this topic and those audiences intersect and cross. They intersect across channels too. Your customer is hearing this credible message not only from the brand but also from people that they trust in different channels. That all adds up to yes. That all adds up to nurture and ultimately conversion.

    B2B Influencer Marketing Adds Up To Nurture and Conversion – TopRank Marketing CEO Lee Odden
  • Ecommerce, Search, Social… and Conversational Space?

    Ecommerce, Search, Social… and Conversational Space?

    “When I look at the conversational space I think it’s going to have as much impact as ecommerce or search or social,” says LivePerson CEO Rob Locascio. “The conversational space is going to be just as big. I think you’ll see one day that there will be a trillion dollar company in this space and I want it to be us. The things we’re investing in right now and setting up for will allow us to do that. That’s what’s important.”

    Rob Locascio, CEO of LivePerson, predicts that the AI-driven conversational space will ultimately have as much impact and be as big an industry as ecommerce, search, or social. Locascio was interviewed by Jim Cramer on CNBC:

    Ecommerce, Search, Social… and Conversational Space?

    When I look at the conversational space I think it’s going to have as much impact as ecommerce or search or social. The ability to talk to a machine and have a natural conversation, it’s in the collective consciousness of people. We all believe the Alexa type situation should happen with every company. 

    We do that with Delta and T-Mobile and all these big brands. What we’re looking at now is how do we take that to the world? LiveIntent is proprietary technology to look at the intent that a consumer is having with the brand. In terms of I want to buy something, we have a way to analyze that and then use machine learning algorithms to then scale those conversations. That’s what this is about. 

    Healthcare Companies Defending Themselves From Amazon Via AI

    In Q4 we signed a couple healthcare companies. They want to talk about defending themselves from Amazon because Amazon said they want to go into healthcare. The way they think they can do that is scaling the conversations they are having with their customers and creating a totally different experience. You go to a doctor, you have an experience with them, you capture that on a messaging platform and an AI will help you with whatever is wrong with you. You want to process a bill instead of calling and being put on hold, you do that through a conversational experience. 

    They want to game change it. The only way they’re going to defend themselves is to get into the conversational space. That’s what they see and we’re the company they’re trusting to scale their operations with the conversational platform.

    Conversational Space Is Going To Be As Big As Search and Social

    The conversational space is going to be as big as search and social. I think you’ll see one day that there will be a trillion dollar company in this space and I want it to be us. The things we’re investing in right now and setting up for will allow us to do that. That’s what’s important. The Amazon’s and the Facebook’s and Apple’s, they’re in the space. Jeff Bezos made a big bet obviously in Alexa to say this is the way it’s going to be. 

    It can’t just be Amazon and Alexa. It has to be other companies getting access to that technology and that’s what we are providing. Who else is providing it? We’re one of the largest companies in the world to do this. Even though we’re not big tech, we are large enough to go ahead and go after them. We are large enough to go ahead and define a space and win it.

  • Adobe CEO: Pandemic Was Inflection Point For Everything Being Digital

    Adobe CEO: Pandemic Was Inflection Point For Everything Being Digital

    “What the pandemic and the current health situation has done is that it has created yet another inflection point for everything being digital,” says Adobe CEO Shantanu Narayen. “The importance of digital in the marketplace is going to be sustainable for decades. You’re not going to put the genie back in the bottle as it relates to engaging digitally and creating content digitally.”

    Shantanu Narayen, Chairman and CEO of Adobe, discusses how the pandemic has created another “inflection point” in the move toward digital transformation:

    Digital Transformation Is A $120 Billion Opportunity

    It was a good quarter all around. All of our businesses performed exceedingly well. On the Creative Cloud and the Document Cloud, not only did we have a great acquisition. in other words, new customers adopting the platform, but we really focused on engagement and demonstrating the value of our products to our customers. Even our retention levels came back to pre-COVID levels which we believe is a really good sign.

    What’s happening in the world is the businesses that we’re in, namely creativity and enabling people to tell their story, what’s happening with documents and accelerating document productivity, and what’s happening associated with every single enterprise needing to engage with their customers digitally, when you add all of this up we think it’s over a $120 billion of an addressable market opportunity for Adobe.

    Pandemic Was Inflection Point For Everything Being Digital

    What the pandemic and the current health situation has done is that it has created yet another inflection point for everything being digital. What we will have to continue to monitor is what happens in the spending environment. But as it relates to the overall need for the kinds of solutions that Adobe provides as well as the importance of digital in the marketplace I think that’s going to be sustainable for decades. You’re not going to put the genie back in the bottle as it relates to engaging digitally and creating content digitally.

    We believe that we’re in this third phase of what is happening in the enterprise. Traditionally, businesses first focused on automating the back office, and then they focused on automating the front office for knowledge workers. It’s absolutely clear that the biggest imperative that exists in the enterprise today is how do you engage with customers? This is a category that we call Customer Experience Management.

    Customer Insight Is Key To Your Digital Transformation

    If you’re an enterprise today and you’re thinking about digital transformation, what’s top of that stack in terms of where you have to invest is to make sure that you have insight into what your customers are doing. How are they engaging with you? What’s the profile? How do you deliver the personalized experience?

    We really believe that what you’re seeing in the enterprise spend environment is that the companies that are focused on this next generation of delivering customer engagement, the customer experiences, and the insight associated with how to take the most advantage of that data, they’re going to be the secular winners moving forward.

    Adobe CEO Shantanu Narayen: Pandemic Was Inflection Point For Everything Being Digital
  • COVID Accelerated Digital Transformation, Says DocuSign CEO

    COVID Accelerated Digital Transformation, Says DocuSign CEO

    “We have seen significant acceleration since the COVID-19 pandemic,” says DocuSign CEO Dan Springer. “A significant portion of that (increase) was due to increased use cases from customers driving that digital transformation faster with services like DocuSign. We don’t see customers going back. Once they’ve got the benefits from that efficiency in their business, the better customer experience, and the better employee experience, they’re going to stay in a digitally transformed world.”

    Dan Springer, CEO of DocuSign, discusses how the COVID-19 pandemic has accelerated digital transformation and he says that businesses are not going back to a manual world:

    COVID Pandemic Accelerated Digital Transformation

    We’ve been really pleased with the growth we’ve had since going public a few years. We have also seen significant acceleration since the COVID-19 pandemic. It’s obviously a horrible pandemic and our number one priority has been the health and wellbeing of our employees so we can take good care of our customers. As you can see in our Q1 earnings we did see an acceleration of our bookings to 59 percent.

    Traditionally, if you look at the billings-type metric they have been in the mid-30s’. A significant portion of that (increase) was due to increased use cases from customers driving that digital transformation faster with services like DocuSign.

    Companies To Stay In This Digitally Transformed World

    One of the things we’ve seen with the pandemic impact is that it has really accelerated the path that companies were already on to drive that digital transformation. We don’t see companies after the pandemic settles down going back and saying they want more paper and more manual processes.

    Once they’ve got the benefits from that efficiency in their business, the better customer experience, and the better employee experience, they’re going to stay in a digitally transformed world. They are going to use DocuSign and other fantastic services to do that.

    The Future Is Going To Have eSignature At The Center

    We really think that the future is going to have eSignature at the center of what we call the overall Agreement Cloud. Companies want to be more agreeable. They want to be easier to do business with and be easier to do business for. They’re going to not just use DocuSign for signature but all of the other components of preparing agreements and managing those agreements digitally once they’ve been created. That’s why we’re excited about our very robust future.

    We just past a billion dollars in revenue (for DocuSign eSignature). We are only four percent penetrated today and we’re six times larger than the next biggest player in the space. There’s not a lot of penetration yet in that core business. Notary is still predominantly done manually. We are making investments there. We believe we can bring the same ease of use that we brought to eSignature we can bring to notary.

    AI To Power The DocuSign Agreement Cloud

    Much bigger than that, even expanding upon the opportunity of eSignature is that broader Agreement Cloud opportunity. We think this is the next big cloud opportunity. You are going to see companies increasingly say I don’t just want to do the workflow and signature. I also want to drive the creations of those agreements. I want to think about artificial intelligence and search capability to manage my agreements. This would enable me to actually manage my business and make my company more agreeable.

    Those are some of the investments we’re making. That’s why we just finished the acquisition of Seal Software last month so we can bring additional artificial intelligence and analytic capability to help people run their businesses better.

    COVID Accelerated Digital Transformation, Says DocuSign CEO Dan Springer
  • WordPress VIP Buying Parse.ly to Increase Enterprise Analytics

    WordPress VIP Buying Parse.ly to Increase Enterprise Analytics

    WordPress VIP (WPVIP), Automattic’s enterprise subsidiary, is buying Parse.ly to provide enterprise clients with content analytics.

    WPVIP currently offers enterprise-grade WordPress services to some of the biggest names in tech. Much of those services revolve around providing consultation, products and services to help clients get the most from WordPress.

    The acquisition of Parse.ly is a natural fit for WPVIP, adding powerful content analytics for the enterprise. WPVIP’s Nick Gernert highlighted some of the benefits:

    Over the years, we’ve been fortunate to see firsthand the impact of Parse.ly’s content analytics platform. Parse.ly isn’t simply capturing traditional traffic analytics. Instead, the platform goes deeper—revealing exactly how individual content pieces are impacting traffic in real-time. The upshot for content marketers? Rich reporting with detailed insights into the business impact of their content.

    With Parse.ly, the workflows that WPVIP customers use every day will surface insights that move beyond page views and visits. For example, commerce brands will understand which content converts visitors into buyers. They will also be able to deliver content recommendations for top-performing products.

    According to Parse.ly’s co-founder Sachin Kamdar, all of the company’s employees will now join WPVIP. Meanwhile, all of Parse.ly’s customers will gain access to WPVIP.

    Kamdar emphasized the further innovation that will result from WPVIP’s investment:

    Parse.ly’s open source WordPress plugin is already the most popular way to deploy Parse.ly to websites. And we have lots of ideas for how Parse.ly’s dashboard and API can improve enterprise WordPress sites. But, that’s not the only (or even the primary) place we’ll be innovating in 2021 and beyond. Our desire was always to make Parse.ly the top content analytics system on the market, and solve key real-time and historical analytics needs for editors, journalists, corporate marketers, and content marketers alike.

    With investment from the WPVIP team, and with wider product innovation support from the Automattic team, this dream will be a reality. You, our customers and prospective customers, will benefit directly from this investment.

  • ServiceNow CEO Says Cloud Computing Is Century’s ‘Pervasive Computing Theme’

    ServiceNow CEO Says Cloud Computing Is Century’s ‘Pervasive Computing Theme’

    ServiceNow CEO Bill McDermott has called cloud computing the “pervasive computing theme of the 21st century.”

    The cloud computing market is experiencing major growth, due in no small part to the pandemic and the rise of hybrid work. All three of the top providers are experiencing major growth, with no signs of it slowing down. According to McDermott, cloud computing’s success is because of its “pervasive” and transformative nature.

    “It simplifies everything. Everything’s on the mobile. Everything’s beautiful and easy to use,” McDermott told Yahoo Finance.

    “It’s one platform that can single thread business across an entire enterprise, all functions of the business. So, it is a great unifier in a sense, because some people have very powerful Chief Information Officers, others have Chief Digital Officers, others have Chief People officers, others have these wonderful data managers,” McDermott added. “But to have one platform, that single thread, all of those powerful relationships to deliver great experiences is super exciting to us.”

    While the economic downturn has many companies hedging their bets and cutting costs, McDermott believes the cloud computing market can continue growing, buoyed by companies’ digital first strategies.

    “Ninety-five percent of CEOs have a digital first strategy. So, they’re leaning in to digital transformation. Because it’s the only way out. On one hand, it’s software as the great deflationary force,” McDermott said. “On another hand, if you can’t transform and recreate your business model, and innovate digitally, you lose the game. So, CEOs are very well aware of this. So, that tailwind is super strong.”

    McDermott’s predictions are good news for the cloud market and underscore the opportunities available to cloud providers.

  • Walmart is the Roman Empire of Retail

    Walmart is the Roman Empire of Retail

    Walmart is the Roman Empire of retail, says Burt Flickinger, Managing Director of SRG. Walmart announced an impressive earnings and revenue beat that told the story investors want to hear. Walmart is winning the retail wars, especially against arch-rival Amazon. “Like Hannibal and the Carthaginians, Amazon is starting to go the wrong way.” says Flickinger. “Big win for Walmart today and they will accelerate that in the next two to seven years.”

    Burt Flickinger, Managing Director of SRG, a consumer industry business consulting firm, discussed how Walmart is winning the retail wars in an interview on Fox Business:

    Walmart is the Roman Empire of Retail

    This earnings report just reinforces its winning. Amazon is going sideways. This is a reenactment of the Punic Wars, Rome versus Carthage. Walmart is the Roman empire of retail. Like Hannibal and the Carthaginians, Amazon is starting to go the wrong way. Big win for Walmart today and they will accelerate that in the next two to seven years.

    What’s doubly impressive, we talk to a lot of vendors and shoppers around the world, what the vendors are saying is Walmart is reinvesting all the PPA (price and promotional allowances) in lower prices. Lower prices normally mean lower margins and lower revenue. But in this case, the shopper is shifting to Walmart.

    Walmart strategically saw all the land-based businesses like Payless and all the retailers from toys to sporting goods going out of business. They had great sales on land and not so good online. Walmart is winning both ways. Amazon, with all the trouble they’re having with Whole Foods, can’t capitalize. Walmart is running the table.

    This Says it All for US Retail

    This says it all for US retail. The well capitalized highly capable retailers are winning and if it’s a one man show, like Bezos running the show, you could be Alexander the Great, you could be Hannibal out of Carthage, but one general isn’t going to win a war. Recent (lower) retail sales numbers were a combination of a couple things. One is Jerome Powell scared the market, especially high to mid-end, didn’t spend as much. Also, consumers were a little bit scared toward the end of the year. Walmart, off price, low price, did very well, but full price full service struggled and that’s why the numbers were bad.

    Walmart comp sales increased 4.2 percent, just like Steve Jobs and Apple with their great campaign Think Different with Muhammad Ali, Walmart is thinking different with Doug McMillon. It’s evolved from a company of family management to professional management. Walmart had 40 percent growth online.

    Walmart Ads Are Really Connecting

    Before, Walmart looked at advertising as an expense. But as Jerry Della Femina said, most of the Super Bowl ads were pretty pathetic. Walmart was one that stood out because it advertised Walmart online and Walmart in-store. The Walmart ads are really connecting with consumers, a United Nations of consumers.

    They’re reaching everybody around the world with better prices and better service. Doug McMillon has invested in inventory and has invested in store staffing, first to raise wages with some push from the UFCW. They are hitting on all cylinders. The biggest problem now is they can’t handle all of the volume they are seeing on the weekends.


  • Elon Musk’s Twitter Cancellation Letter

    Elon Musk’s Twitter Cancellation Letter

    Sometimes legal letters can be an interesting read! Elon Musk’s cancellation letter to Twitter by his legal team may be a crushing blow to Twitter’s business, not just this deal.

    Musk’s ending of his acquisition of Twitter is centered on the company’s mDAU as reported in their SEC filings… and that is key. If Musk can prove that Twitter misrepresented investors in their official filings with the SEC then not only is Musk off the hook for any end-of-deal damages but Twitter could be subject to a not-so-friendly SEC investigation.

    For its part, Twitter continues to stand by its claim that less than 5% of monetizable daily active users are spam or bots and plans to pursue legal action to enforce the deal.

    “The Twitter Board is committed to closing the transaction on the price and terms agreed upon with Mr. Musk and plans to pursue legal action to enforce the merger agreement. We are confident we will prevail in the Delaware Court of Chancery,” tweeted Twitter Chairman Bret Taylor.

    Elon Musk says in his filing that it appears that Twitter is dramatically understating the proportion of spam and false accounts represented in its mDAUcount:

    “Preliminary analysis by Mr. Musk’s advisors of the information provided by Twitter to date causes Mr. Musk to strongly believe that the proportion of false and spam accounts included in the reported mDAU count is wildly higher than 5%,”

    The letter purports that Musk’s acquisition team was not provided the key data that they requested and not in a usable format for them to further assess whether the fake accounts included in their mDAU stat is in fact lower than 5% as claimed by Twitter in all of its SEC filings. The mDAU stat is key to predicting the success of Twitter since 95% of its revenue comes from advertisers and fake people don’t convert to purchases.

    Another key aspect of the filing is Musk’s assertion that his team didn’t receive all of the Board materials they requested related to the Board members conversations about the mDAU metric and their calculation of the number of spam and false accounts.

    Why is this key? If Musk can show that Board members themselves had concerns about the accuracy of the “less than 5% mDAU are fake” metric then Musk doesn’t have to prove the stat is wrong, he can just point to Board statements. Musk did not provide any evidence that the Board in fact did discuss this issue substantively, but one assumes that because this stat is key to their business and their stock price, it’s likely they did to some extent. What was said in these possible discussions is key.

    Additionally, anything said by Board members or staff that counters the “less than 5% mDAU are fake” guidance by Twitter in SEC filings and in public statements would be evidence for any future SEC filings.

    581832232-Musk-SEC-Twitter-LetterDownload
  • SAP’s Cloud Revenue Grew 28% in Q4

    SAP’s Cloud Revenue Grew 28% in Q4

    SAP will release its fourth-quarter results next week, but the company has already revealed its Q4 cloud revenue grew a whopping 28%.

    SAP is one of the leading ERP companies in the world and, like others, has been focusing its efforts on the cloud. Those efforts are paying off, with a 28% increase in its cloud revenue.

    The company is also reporting an increase in its cloud backlog to €9.45 billion, an increase of 32%.

    “The magnitude of our cloud strength is evident,” said Christian Klein, CEO. “More and more companies are choosing SAP to help them transform their businesses, build resilient supply chains and become sustainable enterprises as they move to the cloud. This momentum is reflected in the tremendous success of ‘RISE with SAP,’ our signature cloud offering, as well as excellent growth across our entire portfolio. Our growth acceleration points to even greater potential ahead.”

    “I am proud that our team has delivered an exceptional year with strong results, far exceeding our expectations,” said Luka Mucic, CFO. “After three quarters of home runs with our cloud momentum, we hit it out of the park this quarter. We are confident that we will continue our Q4 current cloud backlog growth in 2022. This is reflected in our accelerated cloud guidance for 2022 as we make great progress towards our mid-term ambition.”

    The company is scheduled to report its full earnings January 27.

  • COVID/WFH Has Broken Big Tech

    COVID/WFH Has Broken Big Tech

    In a huge Twitter thread, a big tech insider reveals that COVID and generous work from home privileges are destroying the morale of big tech employees.

    Top 10 Quotes:

    1. Obviously insanely radically leftwing.
    2. COVID/WFH has totally broken people.
    3. Everyone is demoralized.
    4. The Great Resignation is real.
    5. Software engineers which haven’t written code in a year.
    6. Slack bad-mouthing the higher-ups with no repercussions.
    7. It’s very easy to hide and not work with WFH.
    8. There’s no real accountability to anyone.
    9. Bombarded with anti-white, anti-male, woke propaganda.
    10. If Big Tech goes down, the world will probably be better off.

    Hazzard Harrington thread in full via Twitter:

    Obviously insanely radically leftwing. BLM/LGBTQ. Trans flags hanging in office. Pronouns stated before meetings. Special affiliation groups for everyone but white men. All that you’d expect. But COVID/WFH has totally broken people. They are fundamentally weak, often with no social support outside of work. They’re the people with no children, no spouse. Only a dog or cat for emotional support.

    There’s constant talk, even now, about how hard things are for everyone. Often meetings start with going around the room to ask “How is everyone feeling?” Literally, everyone else went on sad rants about their lives. “I’m so MAD a white supremacist shot 3 black men in Kenosha!”

    It’s toxic. When it got to me, I said “Good.” and then a (((lady engineer))) literally proposed that we should not be allowed to answer the question positively. I shit you not. I think it hurt her that I wasn’t as miserable as her. She made some arguments about “vulnerability”. These people not only want you weak, but they also want you to expose your vulnerabilities to them so they can exploit them. They may not intend this explicitly, but whatever twisted ideology they worship ends with this result.

    So back to morale. Everyone is demoralized. This may surprise you since Big Tech is extremely well paid and has been able to WFH throughout the past 2 years. They’ve been given extra days off, extra stipends, bonuses, etc. They never had to fear being laid off. I have some sympathy and can feel some of this myself. It’s normal and natural to work with people in person. WFH can make it easy to overwork. You take fewer breaks, often work past normal working hours. You don’t feel connected to customers or celebrate success in person.

    And as I mentioned, Big Tech is often the only social life for people. I fortunately never made it mine, but my company had all sorts of after-work activities. Sports leagues, game nights, different classes taught by employees. There was a rhythm and connectedness that’s gone. The Great Resignation is real. Many employees are leaving for better jobs. Remote work has (so far) resulted in more job opportunities for those working in Big Tech, especially outside of Silicon Valley. And so we backfill those positions or hire new people, all remote.

    We now have employees who have nearly 2 years of tenure who have never met another employee in person, and live alone in some city away from where the office was. This would be fine for a normal person, but again, we’re attracting the family-less urbanites scared of even meeting up with their friends at a restaurant. The churn in jobs also has the major effect of constantly dealing with the overhead of re-assigning projects from people leaving, and onboarding new people. The new employees don’t get enough attention to succeed.

    And the employees that stay end up with a load of work dumped by the former coworkers, plus the responsibility of onboarding the new ones. There are many software engineers who’ve not written a single line of code in the past year.

    While the Woke agitation has slowed due to the productive employees’ ability to simply log off, in addition to the tiredness of the agitators, there is more and more open rebellion regarding pay and profits. “Bring your whole self to work” was the Big Tech mantra. Tell people about your cool hobbies, share your politics (if you’re far left only), share your sex life. This plus the feeling of distance an online-only presence creates has made people braver in speaking their thoughts.

    You used to have the balls to knock on the CEO’s office door or schedule a meeting. Now you can fire off a nasty Slack message straight to her. People will openly write threads and comments throughout Slack bad-mouthing the higher-ups at the company. And they do nothing. It’s unreal what people will write, with no recourse. If it were anything remotely RW, I’m certain they’d be immediately fired, but so long as they’re sufficiently LW or minority (anything but straight white man), they can agitate, complain, do no work, and continue employment.

    And so the entire company has devolved. We’re running on the code written in years past. No major new product initiatives are being launched. Workers complain that they’re understaffed and demoralized. People take constant sick days or don’t show up at all without a record.

    It’s very easy to hide when WFH. With such a flux in employees/management and so much allowance for “mental health”, it’s easy to simply no-show without punishment. We hired a new employee and I pinged them at 1 pm to see if they’d join a meeting. They came 10 minutes later. Said they slept in because they didn’t have anything to work on.

    It’s got to be mind-boggling for someone not in software. On a given day, managers (there are several in weird matrix structure) will say things like “What can I do to support you?” “Do you have enough to work on? Too much?” It’s like emotional support. And you can simply say, “Oh, I’ve had a hard week. Barely slept. Felt sick. Don’t think I can handle much more this week.” There’s no real accountability to anyone. Record profits at the top, because of existing code and product-market fit cruising along, so leaders don’t notice.

    It’s utterly surreal to watch the deterioration. To see how quickly an organization can crumble. And I’m not productive either. I’m constantly bombarded with anti-white, anti-male, woke propaganda. We’ve even had explicit discussions of assigning less work to URMs (under-represented minorities), because “life is really hard for them right now.” This suggestion was from a lesbian white woman with cats. As productive as one person can be, you can’t add value when constantly thwarted. Nobody in IT doing tickets anymore to provision things for you large bureaucracy to gatekeep any actions (needs review by X number of committees including now DEI committees). It’s hard to feel unproductive. I’m not the type who feels great about getting paid to not work, but that’s essentially what I’ve been doing for the last year.

    This problem is the worst in Big Tech, so if Facebook, Twitter, YouTube, Amazon Prime, or Netflix go down, the world will probably be better off. It’s not essential. I worry about this apathy spreading to companies that matter. Ones that write software for utilities.

    We had a woman who worked for us who was just awful at her job. Could not understand instructions at all. Could not do the job. Barely spoke English. She wasn’t just not productive, she actually dragged the team down. I worked with my Director to finally get her fired after failing her Performance Improvement Program (PIP). HR told us they can’t fire her because she’s Asian and female and in California, that it’s just simply too hard. This was over 5 years ago.

    You have a certain fire in your 20’s. Ready to reform and change everything. You get noticed when you perform. Promoted, bonuses, etc. But eventually, you keep hitting the same problems or gatekeepers over and over. I recall asking an older coworker (mid-thirties at the time) what drove him, and he said he just does it for the paycheck now. I’m at that point. Lost the fire for career and collecting my paycheck for other purposes in life where the fire has been rekindled.

    I worked remote for 5 years at a prior job and this was never the case. There’s something special about this combo of remote and “your feelings are valid”.

  • Slack Has Already Transformed Salesforce

    Slack Has Already Transformed Salesforce

    “Slack has already transformed the way we work at Salesforce,” says Salesforce Co-CEO Bret Taylor. “Since we have deployed Slack internally, we sent 46% fewer e-mails. And in the last 30 days alone, our employees have sent nearly 60 million Slack messages and conducted 500,000 Slack Huddles. We run Salesforce on Slack.”

    Not only has Salesforce transformed the way they work with Slack but so are the customers of Salesforce. The company sees Slack as a core platform for powering digital transformation.

    “Customer 360 and Slack are powering this transformation for companies in every industry in every region of the world,” said Taylor in yesterday’s earnings call. “Slack outperformed our expectations in the first full quarter as a part of the Salesforce family. The number of customers on Slack who spent over $100,000 was up 44% year-over-year. The adoption of Slack Connect was up an astonishing 176% year-over-year. Slack is not just a product, Slack is a network, and it’s just incredible to see that growth.”

    The company seemed pleasantly surprised about how transformative Slack is to the operations of large enterprises. As Slack brought on millions of new users during the pandemic they focused on innovation that has made Slack much more than a simple communications platform.

    “Slack also continues to innovate at an unbelievable pace,” notes Taylor. “Slack Huddles, which is Slack’s new real-time audio capability, is already used weekly by over 1/3 of Slack users. And Slack Clips, the new asynchronous video capability, are being played nearly 1 million times a week. And this month at Slack Frontiers, which I hope all of you have watched; and if you haven’t, you can watch it online. Stewart and the team are now the next generation of Slack’s platform, and it’s going to truly transform the way companies think about workflows and automation.”

    Customer 360 and Slack are powering this transformation for companies in every industry in every region of the world, according to Taylor.

    Slack outperformed our expectations in the first full quarter as a part of the Salesforce family. The number of customers on Slack who spent over $100,000 was up 44% year-over-year. Adoption of Slack Connect was up an astonishing 176% year-over-year. Slack is not just a product, Slack is a network, and it’s just incredible to see that growth.

    Slack also continues to innovate at an unbelievable pace. Slack Huddles, which is Slack’s new real-time audio capability, is already used weekly by over 1/3 of Slack users. And Slack Clips, the new asynchronous video capability, are being played nearly 1 million times a week. And this month at Slack Frontiers, which I hope all of you have watched; and if you haven’t, you can watch it online. Stewart and the team are now the next generation of Slack’s platform, and it’s going to truly transform the way companies think about workflows and automation.

    “That is definitely what I saw firsthand,” said Co-CEO Mark Benioff. “I was like, how could it be that an airline is basically front-ending their entire system with Slack? That’s a shock to me.”

    “Slack is the system of engagement for every workflow, every application, every person on your enterprise,” added Taylor. “It’s really an amazing platform vision. And absolutely watch Slack Frontiers. If you haven’t seen it, I think it will blow your mind.”

    “Every CEO and every Board I talk to is focused on how they can succeed in this era of flexible work,” says Taylor. “According to Slack’s research, 93% of workers are looking for flexibility when they work, and 76% are looking for flexibility where they work. Companies need to connect their employees, their partners, their customers from anywhere because we all know we’re not going to be in the office 5 days a week.”

    “Our offices aren’t going away,” he said. “It’s just that your digital headquarters is going to be more important because it’s truly the infrastructure that connects all of it, and especially in this new normal. And Slack and Customer 360 together are really powering this transformation.”

    Slack Has Already Transformed Salesforce, Says Salesforce Co-CEO Bret Taylor
  • Sezzle Is the Creditization Of a Debit Card, Says CEO

    Sezzle Is the Creditization Of a Debit Card, Says CEO

    “Consumers love our product because it represents purchasing power but also budgeting for them,” says Sezzle co-founder and CEO Charlie Youakim. “They feel safe with it just like they do with the debit card. We’re driving a new wedge into payments between credit and debit. I call it the creditization of a debit card. I think it’s here to say because of that safety element that we give to the consumer.”

    Charlie Youakim, CEO and co-founder of Sezzle, discusses the massive growth of the Buy Now, Pay Later industry and how that is reshaping ecommerce and retail in general:

    Focused Uniquely On Credit Building

    Sezzle is generally focused on the ecomm space, that’s where we do most of our work. We are present on over 44,000 merchant websites. The Buy Now, Pay Later industry, in general, is typically focused on ecommerce. So as that push back into ecomm occurs (potentially due to increases in COVID causing more people to shop from home) we generally benefit from that.

    We compete in this space by really focusing on our stakeholders, focusing on the merchants, focusing on the consumers, and doing the right thing by both of them. We really stand on the high road for the consumer. We are the only player in the space that focuses on credit building which is totally unique. We love it, our consumers love it and our merchant partners love it. By focusing on their needs, these consumers’ needs, and doing right by them and right by the merchants, you have a chance to do a really strong job within the sector.

    Sezzle Pushing Into the Enterprise

    With SMB’s we’ve been growing like wildfire. It just continues for us. That’s how we have that big count of merchants and we expect that to continue. We’re doing a great job there and the merchants love us. It’s viral in that space. For us now the push is into enterprise and in Target, Bass Pro Shops, those are two great examples of that for us. The reason we’re doing that is that our consumer wants to shop with us everywhere so we have to be everywhere. That means we have to be with SMB, we’ve got to be with mid-market, and we’ve got to be with enterprise.

    That will be the push for Sezzle to continue to push in those spaces. If you look at the enterprise players in those spaces, what they want is they want a brand that they can believe in. That’s where you have Sezzle and our halo around doing right by the consumer helping them build their credit score up and being a partnerships player. That’s what really sets us apart.

    Sezzle: The Creditization Of a Debit Card

    The average order value per customer has been relatively stable. We’re around $100 per order. The only reason it’s been tracking a bit up for us is we’ve been expanding our services. We started with a pure ‘pay in four’ for over six weeks interest-free and so that’s where we tracked right around $100. But as we add long-term into the mix we’ve been starting to track upwards. The order values on a 12-month order or 12-month installment plan, tend to track towards $1,000. We feel it’s probably going to stay stable, it’s just going to be a mixed shift that creates any change for Sezzle.

    We see from our consumers that they love our product because it represents purchasing power but also budgeting for them. They feel safe with it just like they do with the debit card. We’re driving a new wedge into payments between credit and debit. I call it the creditization of a debit card. I think it’s here to say because of that safety element that we give to the consumer.

    Sezzle Is the Creditization Of a Debit Card, Says CEO Charlie Youakim
  • Fiserve CEO: From Large To Small There’s a Comeback In Payments

    Fiserve CEO: From Large To Small There’s a Comeback In Payments

    “It’s a great space a great and a great opportunity,” says Fiserv CEO Frank Bisignano. “You have to love the clients and you have to love the payment space. The opportunity to build things and grow is always a lot of fun. From large to small there’s a comeback in payments and we see growth going forward.”

    Fiserv, a major fintech player worldwide, had a strong earnings report in the second quarter with 129 percent growth in revenue.

    Frank Bisignano, CEO of Fiserv, discusses how their Clover acquisition will help the company power their growth going forward. Fiserv announced that they completed their $22 billion purchase First Data which included Clover on July 29:

    From Large To Small There’s a Comeback In Payments

    Clover is an unbelievable platform. It continues to grow. It serves small businesses. We think it’s integral. Our bank partners love it since we announced the deal. We have 160 new banks that want to be Clover partners with us. It is growing. We talked about a 32 percent growth rate in July in the heat of a pandemic. It’s a tool that we help businesses manage their business through. It’s a great asset to help small businesses. We see it as an integrated solution for our company.

    We’ve seen growth with Clover. We talked about seeing what we call internal revenue growth which is driven by transaction volume. We see transaction volume up and there is obviously a large move to e-com. If you look at our Clover platform which has order ahead capabilities and virtual terminal that’s driving that growth. From large to small there’s a comeback in payments and we see growth going forward. There are still businesses coming back in the recovery. Lots of businesses are still working their way back. We’re here to help small businesses grow.

    Fiserve CEO Frank Bisignano: From Large To Small There’s a Comeback In Payments
  • Ecommerce Nearing $1 Trillion

    Ecommerce Nearing $1 Trillion

    “We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year. That would be more typical of what we see year over year in the ecommerce channel.”

    John Copeland of Adobe, predicts that ecommerce spending could be $930 billion, or just under $1 trillion, in 2021:

    COVID was a catalyst to the ecommerce channel last year. What we saw when you look at the full calendar year of 2020 was $813 billion dollars in ecommerce spending, 42 percent growth over 2019. That’s like combining two years’ worth of growth into a single year. Consumers have really embraced the online channel to meet their needs during these challenging times.

    We’re all kind of wondering what (the vaccine rollout) is going to do in terms of ecommerce. We’re forecasting this year somewhere between $850 billion, only a 5 percent over last year, and up to $930 billion, which would be a 14 percent increase over last year. The 5 percent increase would be if everybody gets vaccinated and rushes out and we see kind of a slowdown. The $930 billion, 14 percent increase, would be more typical of what we see year over year in the ecommerce channel.

    Buy Now Pay Later Up 215 Percent Over Last Year

    Buy Now Pay Later is very much good for retailers. In fact, what we’ve seen in February this year relative to February 2020, which is kind of on the cusp of the pandemic, is a 215 percent increase year over year in buy now pay later orders. In terms of retailers, it comes along with larger average order values. What we’re seeing is 18 percent larger orders when customers are using that service. Unlike layaway, with buy now pay later you actually get the goods upfront, you don’t have to wait until the payment’s done.

    Another trend is Buy Online, Pick Up In-Store, also known as BOPUS. In February of this year, we’re already seeing it growing 67 percent year on year. It’s always been huge and growing during the holiday season but now people are clearly working it in as part of their fulfillment options. Picking up in the store gives consumers the ability to schedule it according to their availability and knowing that stock will be there for them when they want to pick it up.

    Ecommerce Nearing $1 Trillion, Says John Copeland of Adobe
  • Uber Built A Very Anti-Fragile Business, Says Jason Calacanis

    Uber Built A Very Anti-Fragile Business, Says Jason Calacanis

    “Uber built a very anti-fragile business in regards to having the Eats business and having the Rides business,” says early Uber investor Jason Calacanis. “When the Ride’s business went down that kind of indicates people are staying home. When they stay home they use Uber Eats and increasingly Drizly, Cornershop, and Postmates. Watching the Uber team take on this challenge of the pandemic year has been really impressive.”

    Early Uber investor Jason Calacanis says that unlike Lyft, Uber built a very anti-fragile business with the combination of Eats and Rides and has become relentlessly focused:

    Uber Built A Very Anti-Fragile Business

    What we’re really going to see here is that Uber built a very anti-fragile business in regards to having the Eats business and having the Rides business. When the Ride’s business went down that kind of indicates people are staying home. When they stay home they use Uber Eats and increasingly Drizly, Cornershop, and Postmates. People are ordering groceries. Watching the Uber team take on this challenge of the pandemic year has been really impressive.

    It reminds me a lot of Disney and how they got focused around Disney+ as the center of the organization. They looked at what was happening in the pandemic and said parks are great, merch is great, movies are great, let’s just put everything into Disney+ and accelerate that. Look what happened to that company. I’ve got to give Dara Khosrowshahi a lot of credit. He got rid of a lot of the noise like self-driving cars which are a multi-decade kind of vision. He sold off the places where they weren’t going to be in first, second, or even third place. He did JVs and sold off those businesses like Russia and China, etc. That’s well documented.

    The Space Can’t Have 50 Players Losing Money

    They found a new really inspiring footing which is if Amazon is two-day delivery going to one-day, Uber’s is one-hour delivery going to 10-minute delivery. That is Travis Kalanick’s original vision for Uber. When I met with him when he was building the company and I was the third or fourth investor his vision was this is a logistic company. We took atoms in the world made them bits on the internet. Now we’re going to take bits on your phone, an app, and we’re going to move atoms in the real world. That was his original pitch. Here we are in decade two where I’m still own the same shares I’ve had since I bought them for a penny or whatever back in 2008 or 2009. I remain super bullish. I have a huge position in Uber and I’m going to hold it for the next decade.

    It’s fairly obvious that there are acquisitions and consolidation that need to happen in the space in order for it to be profitable. The space can’t have 50 players losing money. We’ve watched Lyft, Postmates, Doordash, and everybody, say that we’re going to have to charge what this product is worth. We’re going to have to stop burning money. There’s no free VC money. The public markets are not down with lose money forever and grow. I think we found a happy medium here between what public market investors want, profits, and what private market investors want, growth.

    Uber Has Become Relentlessly Focused

    I think Dara has done an exceptional job. Some things will come from acquisitions but most of it has to be just relentless execution and focus. That is the inspiring part of what happened here. Uber has become relentlessly focused. Things that were coming in 10 or 20 years like self-driving in all likelihood will be a commodity business. In 10 or 20 years there’ll be five companies who have that technology. VTOLs are very fascinating and very interesting, but again that’s probably seven, eight, nine, or ten years off as a very niche product.

    Uber Built A Very Anti-Fragile Business, Says Jason Calacanis
  • Gartner Names Oracle a Magic Quadrant Leader for Third Successive Time

    Gartner Names Oracle a Magic Quadrant Leader for Third Successive Time

    Oracle has been named a leader in the 2021 Gartner Magic Quadrant for Cloud ERP for Product-Centric Enterprises for the third successive time.

    The Magic Quadrant in question evaluated 10 ERP providers to determine which one “reflects Gartner’s definition of ‘composable ERP’. This strategy delivers a core of composable applications and, as a service, software platforms that are highly configurable, interoperable, and flexible, in order to adapt to future modern technology.”

    More than 8,000 organizations around the world rely on Oracle Cloud ERP. The platform provides one of the most comprehensive finance and operations capabilities, and self-updates every 90 days to provide the latest features. This helps customers remain nimble and adapt to new challenges and opportunities.

    “We continue to see Oracle Cloud ERP set the standard and be both the driver and defining factor in our customer’s success in adapting to a dynamic business environment,” said Rondy Ng, senior vice president of applications development, Oracle. “Through it all, Oracle has remained laser focused on our customer-centric mission and continued to deliver the quarterly innovations our customers have come to expect. Gartner’s Leader positioning for Oracle Cloud ERP is an honor we share with our customers.”

  • Is Amazon Destroying Retail?

    Is Amazon Destroying Retail?

    “A set of facts could be put forward that would support that (they are destroying the retail landscape),” says former Walmart CEO Bill Simon. “They’re going through another cycle of it where their CFO in the (earnings) call said we’re reinvesting to drive one-day Prime shipping. That’s going to put more pressure on retailers and give them this Sophie’s Choice. Do I want to go out of business because I’ve lost my sales by not matching them on price? Or, do I want to go out of business because I’ve matched them on price?”

    Bill Simon, former CEO of Walmart, discusses how Amazon uses profits from AWS to prop up operating losses in online retail while in the process, destroying competing retail businesses, in an interview on CNBC: 

    Is Amazon Destroying the Retail Landscape?

    They’re running their business model and they’re just doing a fantastic job of it. Who doesn’t like stuff shipped to their house for free? It’s an awesome business model. It’s going to be increasingly challenging for them though because nearly 70 percent of their operating income came from Web Services. If you filter out the operating income from web services and if you take out the operating income for advertising, then there’s a chunk of it that is made in brick and mortar through Whole Foods, or at least there was because they don’t report that anymore, their worldwide retail business is operating break-even or at a loss. 

    Their international business loses money on $16 billion this quarter in sales. It’s really no wonder that regulators internationally are starting to look at them. A set of facts could be put forward that would support that (they are destroying the retail landscape). Think about it, in North America, they priced at or below cost for many years and didn’t make money. It’s arguable today whether their online business makes money in North America. 

    This Quarter Is the Poster child For Anti-Competitive Behavior

    All the while, Circuit City went out of business, Linens N Things went out of business, Toys R Us went out of business, and then Prime is the driver of it. It went from $79 to $99 to $119. That’s sort of the definition of anti-competitive behavior and anti-competitive pricing. Price below the market and when your competitors start to go out of business you ratchet up your price. This quarter is really a poster child for that. Their North American business grew $6 billion and lost money. Their operating income went down in North America. 

    They’re going through another cycle of it where their CFO in the (earnings) call said we’re reinvesting to drive one-day Prime shipping. That’s going to put more pressure on retailers and give them this Sophie’s Choice. Do I want to go out of business because I’ve lost my sales by not matching them on price? Or, do I want to go out of business because I’ve matched them on price? I’ve not been able to make any profit because they support their retail business with web services. It’s tough to compete with them when they’re not making money and pricing below cost with online retail.

    It’s Not Possible To Do One-Hour Shipping and Make Money

    Who doesn’t love stuff free shipping to your house in two days or one day or in an hour? That’s awesome. I use it all the time. Everybody does. But there are consequences to it. As the expenses go up and the price goes up, eventually, Prime has been going up in price sequentially and has to continue to go up. It’s not possible to ship things to your house in one hour and do it at the same price or cost that can make money in retail. It’s just not possible. The packaging alone, the delivery person walking from the street to your front door, start adding up the cost of all that and you can’t make money on a $3 box of breakfast cereal. 

    So it’s going to be tough. I don’t know that regulators will take that on given the consumers love for it. But if the retail landscape keeps getting impacted and the weaker keep dropping out and it gets down to this battle between the behemoth on the online side and Walmart on the physical side, it gets to be a complicating factor. I think then regulators have to look at it. When that happens it’s hard to tell but this quarter has really kind of the poster child for that.

    Is Amazon Destroying Retail? – Bill Simon
  • Google Cloud Promises Product Stability With Enterprise APIs

    Google Cloud Promises Product Stability With Enterprise APIs

    Google is working to convince its cloud customers they can count on it for product and feature stability with Google Enterprise APIs.

    Google has a long history of killing off its own products suddenly. App Maker, Loon, Google Hangouts, Google Play Music, Game Builder, Google Jump, Google+ and Chromebook Pixel are just a few of the projects and products Google has killed. 

    Unfortunately for the company, having a reputation for killing off its own products is not conducive to gaining cloud market share, a core goal of Google Cloud CEO Thomas Kurian. The company is now taking steps to address its reputation, with its new Enterprise APIs.

    At Google Cloud, we’ve been implementing programs to enhance your trust in our platform; for example, we introduced Mission Critical Services, a consultative offering for customers with top-tier Premium Support, and simplified launch stages, for greater predictability of our product roadmap. 

    Today, we’re taking it one step further by introducing designated Google Enterprise APIs, a label applied to the vast majority of APIs across Google Cloud, Google Workspace, and Google Maps Platform (not inclusive of our consumer APIs). Built for higher stability, Google Enterprise APIs are governed by new tenets, a stringent set of requirements about how and when we make changes to them. 

    Given Kurian’s goal of becoming the number two cloud provider in five years, in terms of market share, Enterprise APIs are a step in the right direction. In fact, it makes one wonder why the company didn’t take such a step sooner.

    Of course, if Google wasn’t so kill-happy with its own products, it wouldn’t need to do anything to convince customers it won’t kill its own products.

  • Outreach CEO: The Rise Of The Revenue Innovator

    Outreach CEO: The Rise Of The Revenue Innovator

    “We’re seeing the rise of what we call the “revenue innovator, says Outreach CEO Manny Medina. “The revenue innovator is a different job description that has changed since the pandemic. The new job description is the revenue innovators, the digital-first, and the digital native. Those revenue innovators are the new revenue leaders.”

    Manny Medina, CEO of Outreach, discusses the “rise of the revenue innovator” in an interview today on CNBC:

    The Rise of the Revenue Innovator

    We’re seeing the rise of what we call the “revenue innovator.” The revenue innovator is a different job description that has changed since the pandemic. It’s a data-driven digital-first predictable long-building trusting relationship kind of seller. What we are seeing is this influx and this growth in the type of seller that knows how to drive a digital conversation but is complemented with a hybrid approach of visiting your customer. It’s a very predictable, very data-driven kind of job description.

    The growth happening across our customer base is the growth of that kind of seller. This is a seller and a customer-facing rep who is going to be very data-driven and very innovator-led. If we are going to think of the Salesforce numbers that just came out these are incredible signs of growth for the cloud platform. That’s an incredible sign of growth for us as well because what we are seeing is the system of action is taking place on top of the system of record that Salesforce is providing.

    Second Wave of Digital Transformation

    All of the companies that used to be in the mainstream economy are accelerating into the second wave of digital transformation. The first wave of digital transformation is to move all of the data into the cloud and that is happening but it’s not what companies are talking about. Companies are talking about how do you make me smarter? How do you make my teams more efficient? How do you make my teams digital-first?

    How do I live and thrive in this new hybrid environment post-Covid in which the buyer is not ready to see sellers until post transaction until you are expanding not selling? All of these “before-laggers” are becoming early innovators and early adopters with new technology such as Outreach which is AI-driven and digital-first.

    The new job description is the revenue innovators, the digital-first, and the digital native. They may not have them yet but they are coming online, they are getting these jobs. Those revenue innovators are the new revenue leaders. They are also hiring people of the same ilk that are looking to drive this innovation within their companies. That’s what you are seeing in this transformation. Transformations are always people first.

    It’s this new wave of people that are coming into traditional companies that are driving this second digital transformation. They are forward thinkers and they are data-driven.

    Outreach Doubling Headcount Again

    Outreach is doubling its headcount again. We almost doubled from the beginning of the pandemic all the way to now and we expect to hit another double in terms of hiring. We expect another 600 to 700 people to come on board. Most importantly, what we are seeing is that our customers are growing as well. We sell seats ahead of sales demand and we are seeing sales seats being bought very quickly.

    We are expecting our customers to be driving double-digit growth across the board. This is a great sign for the economy.

    Outreach CEO Manny Medina: The Rise Of The Revenue Innovator
  • On-Demand Webcast: Your Guide to Moving Tax Processes to the Cloud

    On-Demand Webcast: Your Guide to Moving Tax Processes to the Cloud

    Watch this webcast to learn more about migrating your tax processes to the cloud. It is now possible to accelerate your indirect tax processes with cloud technology. By utilizing tax technology you can address critical infrastructure changes, provide faster and more reliable access for remote users, increase scalability, and reduce costs.

    Implementation of a new tax technology throughout your business can make it easier to scale for growth, as well as integrate with your ERP, point of sale (POS), and subscription billing service. According to a survey conducted by CIO.com, 78% of IT professionals expect digital transformation to greatly impact their organization within a year. How are you going to change your business?

    In this on-demand webcast, Heather Ingram, cloud practice leader from Vertex Consulting, and Vince Morasco, cloud manager from Vertex Product Management, will walk you through multiple areas to consider before, during, and after the migration.

    Sponsored by Vertex