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  • YouTube Is Ending Overlay Ads

    YouTube Is Ending Overlay Ads

    YouTube is ending its overlay ad format, with April 6th slated as its termination date.

    The company made the announcement in a blog post:

    Starting on April 6th, 2023, the “Overlay ads” ad format will no longer appear on YouTube to help improve the viewer experience and shift engagement to higher performing ad formats on desktop and mobile devices. Overlay ads are a legacy ad format that only served on desktop and are disruptive for viewers. We expect to see limited impact for most Creators as engagement shifts to other ad formats.

    As the company highlights, this particular ad format only appeared on the desktop, so the overall impact should be relatively minor.

    YouTube recently had a CEO changeover, with long-time CEO Susan Wojcicki resigning to focus on “family, health, and personal projects” she is passionate about. Neal Mohan, YouTube’s Chief Product Officer, is taking over as the company’s new CEO.

    While there’s nothing to suggest that the change of CEO is behind the ad format decision, it wouldn’t necessarily be surprising. It’s not uncommon for companies to make changes under new leadership, and it could be that trimming an under-used format is Mohan’s first move.

  • Live Video Trends You Should Know

    Live Video Trends You Should Know

    Over the past few years, particularly since the COVID pandemic began in 2020, the use of live video has become something that is commonplace and integral to many facets of daily life. From business, to entertainment, to social interactions, and more, live video is no longer reserved for occasional use in lieu of physical interaction, but rather it has very much become the norm.

    Live Video Has Been on the Rise

    In fact, the growth of live video has become so rapid and widespread that global revenue is projected to reach beyond 180 billion dollars within the next few years. Of course, it’s easy to see how this speedy upward trajectory has evolved.

    Since the outbreak of the COVID pandemic, remote interactions have skyrocketed. Where we once worked mainly in offices in a particular geographical location, and we once did most of our socializing in person, and we frequented theaters for new releases, now all of these things can and do happen from the comfort of our own homes or other remote locations.

    All of this new connectivity outside of larger, better equipped networks, such as those in place in a company’s headquarters, have given rise to an increase in connectivity issues and security vulnerabilities. Naturally, we’re seeing these problems with the use of live video as well.

    Live video is certainly not only used for business meetings. We’re using live video for marketing, brand engagement, gaming, B2B, webinars, healthcare, real estate, entertainment, social interactions, and more. Regardless of our intent and purpose, the problems we face are common among all uses.

    Live Video Issues

    The most common problems have to do with a variety of aspects such as bandwidth availability, internet connection, compatibility, encoding, privacy, and user interface. Having all of these things in place for every live video interaction is crucial to maintaining a quality live video experience.

    One of the main reasons why we’re experiencing the common challenges is that there are so many video platforms available, but the majority were developed prior to the pandemic, therefore their development didn’t intrinsically rise to the challenges which were relatively minimal at the time, but which have become quite pervasive three years into the sudden transition to remote.

    Although we’ve returned to the “old normal” in many ways, this trend of remote connection is not going anywhere and we must embrace every available technology to diminish the difficulties.

    Fortunately, there is a solution which needs to become as commonplace as live video itself. Single stream technology resolves all of the most common concerns surrounding every live video experience.

    Single stream technology takes data from any source, every live video stream, along with each participant, and merges them all together into a single interface, displaying a single live video feed. It can be used on any device and requires no infrastructure for clients or live video viewers.

    In Conclusion

    Single stream technology answers the challenges of bandwidth availability, complies with every new privacy law, smooths out any potential problem area for lagging or connectivity interruption, and ultimately produces a high quality live video every single time.

    The power of nimble live video
    Source: eyeson.com



  • Why Video Marketing Is Important For Your Business

    Why Video Marketing Is Important For Your Business

    In an era of YouTube, Instagram Stories, Live Streams, webinars, and more, it is evident that this is the age of video supremacy. Given this exponential rise of video content in modern times, more and more online content marketers are looking for compelling ways to include video content in their digital marketing strategy.

    From promoting a product or service, increasing engagement with clients, or extending their reach on social media platforms, video content marketing is flexible and accessible. In addition, it presents an influential lead over your competitors when executed right and built with a superior online video editor.

    Significance of Video Marketing For Your Business

    Video digital marketing engages your potential clients by conveying a compelling story about your product interactively and bringing life to your products.

    While a high-quality photo and a brief description provide a fundamental view of your product, a video can convey all of the elements and advantages, explaining why the clients should be interested in purchasing your product. Listed here are some reasons why video marketing can prove beneficial for your business growth.

    Videos Are an Excellent Way to Describe Your Product

    Online video content assists potential customers in learning more about your product. According to a recent report, 94 percent of online marketers believe using video content helps improve user knowledge of a product or service.

    In addition, clients will only purchase your goods when they know better about your product and how they can use them. Unsurprisingly, video content exceptionally provides better visuals and helps companies clearly describe how things work.

    Video Content Provides a Higher Return on Investment

    The return on investment (ROI) from your video marketing depends on numerous factors, including how well you have managed your content design and the quality of your promotional videos.

    However, 83 percent of respondents say that video marketing provides them with a higher return on investment. In addition, while many online marketers think of video as a costly and time-consuming process, you can use a video maker or an online video editor, making it effortless to create video fast without a considerable budget.

    Video Marketing Can Help Boost Your Conversion Rates

    Yes, it is a fact. Recent research indicates that using videos in your online marketing campaign can help boost your conversions by around 14%. An excellent way to use video on your landing page can be an explainer video for your products or services. This is an excellent option for your client to watch a quick video to know all about what your product or service does, usually in an entertaining or eye-catching way.

    Therefore, it is valuable to hold your finger on the pulse here. In addition, video content invariably changes. Key trends that you can try include a product video (a live demo) and product reviews. This content becomes engaging for clients, and by having them on your online marketing, you can drive sales and boost your conversions more than you would ever expect.

    The Future of Video Marketing Is Bright

    As technology proceeds to pivot and change, how we employ it too. For video marketing, that implies more forms than ever to make your online audience receptive and engaged to you and your business.

    It is crucial to understand how videos can be deployed to significantly influence one-to-one promotional videos to live streams. With the future of AR, VR, and online video streaming services at your disposal, it is the ideal time to get into video content marketing, remaining updated on the most advanced ways you can convey your message to your audience.

    Video Content Engages Even the Laziest Audience

    Video content has become an excellent tool for understanding, but it is also effortless to consume. Modern life is too busy to go through lengthy product descriptions or explore in-depth services. The contemporary client likes to see their preferred product in action.

    Video preference is one of the most significant driving forces of employing video in your video content marketing. In addition, video marketing can help you attract a wide base target audience, and it operates on numerous levels.

    Video Marketing Is Your Email Campaign’s Best Friend

    Compelling viewers to open your email in this fast-paced, modern world is a significant challenge. However, according to a study, just using the word ‘video’ in your email subject line can improve your CTR (Click-through rate) by 200-300%

    It is why more and more online marketers are now using interactive video content in their email campaigns. This could indicate anything from showcasing a product that a client has rejected to a welcome email for your first-time clients to build a relationship.

    In addition, engaging video content within your email marketing strategy can assist you in engaging, persuading, and informing your target audience. Also, as it is well-known that online users love watching videos over any form of media, why not leverage its benefits to boost your business growth.

    Google Prefers Optimized Video Content

    Apart from videos being excellent elements in numerous online marketing campaigns and being a fantastic tool to provide information, another significant advantage for online marketers is better ranking on search engine results pages.

    In addition, if you take the time to guarantee that your video content remains SEO optimized, with an engaging and appropriate thumbnail, good quality content, and eye-catching title, your video marketing can bring plenty of organic traffic to your website. It can likewise improve your search engine ranking and earn higher views in the process.

    Final Words

    In a nutshell, video marketing online businesses is a significant factor. It is a reinforcement mechanism for those companies that have just started their online journey. The most meaningful side of video marketing is that it transforms how online users see your products or service. Therefore, while creating exceptional video content, it is better to understand your strengths and execute them.

    This way, you can drive on your way towards achieving heights and growth you never imagined. Also, video marketing can help you drive higher organic traffic to your website that boost your business visibility, and help you become more profitable.

  • How To Use Videos For Social Media Promotion

    How To Use Videos For Social Media Promotion

    Video is one of the best tools you can include in your marketing strategy today. A study shows that people who spend time watching videos online have increased by at least 32% per year.

    On average, an individual spends at least 100 minutes watching a video in a day. That means 25 days of watching. If you are looking forward to using video for social media promotion, you should factor this when coming up with your strategy.

    Notably, there are many ways videos can be used in social media marketing. All you have to do is ensure you create quality videos for your audience. You can use an online video editor to customize and create compelling videos for posting on social media platforms.

    Grab Viewers’ Attention Early 

    When creating social media videos, you should focus more on grabbing audience attention within the first few seconds of the video. Since you have limited time on the video, you have at least 10 seconds to capture the viewers’ attention, which means you have to get right to the point.  

    Tell your viewers what the video is all about and offer solutions within the shortest time possible. Place hooks in the first seconds of your video, and don’t give your viewers that chance to scroll down.

    Only Upload Native Video Content 

    Facebook is a great place where you can interact with your customers. When creating videos for marking your products, you should share them on video instead of posting them on YouTube links. Native videos have been shown to perform better on Facebook than YouTube. Therefore it is important that you post videos on Facebook instead of posting them directly on YouTube. 

    Facebook prioritizes native uploads over external video links from platforms like YouTube. This is because native videos on Facebook autoplay while those from YouTube play manually. 

    Also, native Facebook videos play inside the platforms, unlike YouTube videos that force users to leave the platform when they want to watch the video fully.

    Share Short and Value-Oriented Videos 

    Precision and quality are a must when creating marketing videos for your social media. If you want to increase your engagement with customers on social media, you should focus more on creating short and quality videos. Videos can help you improve organic reach on search engines, attract the right attention, and increase conversions. 

    If you want to get the best results for social media videos, here are the time frames for different social media platforms that you should stick to:

    ●  YouTube: 2 minutes 

    ●  Facebook: 1 minute 

    ●  Instagram: 26 seconds 

    ●  Twitter: 45 seconds

    Short videos are the best for promoting your products on social media because they don’t consume much time. They deliver the message to viewers right away, and this increases conversions. When creating short videos for posting on social media platforms, you should focus more on:

    ●  Keeping your audience on track with the latest happenings

    ●  Entertaining your audience before they can move to the next page

    ●  Keeping your audience informed on topics of interest 

    Tell Your Story in a Special Way 

    If you want to sell more, then first win trust from your customers. Most customers are used to the many television adverts and cold calls from brands to buy their products. You want to stand out by telling your brand’s best story to engage more with your customers. Video allows you to share stories with your target audience and convert them if possible. 

    When you tell a story, you should focus on creating value and sticking to the goals. To make your audience feel your video and take action, you have to produce a psychological mood that brings out their emotions. Make your viewers take action at the end of the video. Here are some of the tips you can apply:

    ●  Create a bond with your customers by introducing a character they can easily relate with.

    ●  Add an angle in the short video to help you connect with the viewer. 

    ●  Create a solution to the problem and help your customers relate more to the video.

    Add Call to Action 

    The reason behind creating videos is to market your business on social networks. That said, if you want to get the most ROI from your videos, you should ensure they have clear and strong Call to Actions (CTAs) embedded in them. 

    There is no point in creating social media videos if you are not asking your customers to take action, like visiting your website or reviewing some of your best-selling products. 

    If you want to create a clear CTA, you should first recall the goals and objectives of the video. This way, it can be easy to get people to take action. For example, if your goal is to generate more leads, you should create a video that asks viewers to provide you with their contact information. 

    Final Thoughts 

    Video marketing can help if you are looking forward to increasing engagement with clients, building trust, and generating more leads and prospects for your e-commerce business.

    It is important that you focus on videos for social media marketing: Post relevant, quality, short, and customer-oriented videos to win customers. You can enforce the tips shared here if you want the best result with video marketing.