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DigitalMarketingNews

  • Google Extends AdWords Manual Location Extension Sunset

    Google Extends AdWords Manual Location Extension Sunset

    In December, Google launched of the Google My Business API aimed at making it easier for big businesses and third parties to integrate with the Google My Business platform and publish updates to customers on Google Search and Google Maps.

    The API was actually announced a couple months before that when Google also said it would sunset manual location extensions in AdWords. Today, the company announced some adjustments for that sunset.

    In a brief post on the AdWords Developer blog, Timo Bozsolik from the AdWords API team writes, “To give developers more time to migrate their locations from AdWords to Google My Business, we have decided to extend the manual location extensions sunset and voluntary migration deadline beyond March 31.”

    “Existing locations in AdWords will not be auto-migrated until further notice,” he adds.

    Google will announced the revised sunset timeline and more details about auto-migration on the AdWords Developer blog sometime in the future. The company apologized to developers for inconveniences it may have caused.

    You can learn more about the new Google My Business API here.

    Image via Google

  • Paid Search Growth Slows to a Crawl

    Paid Search Growth Slows to a Crawl

    Adobe just released its Q4 2015 Digital Advertising Report looking at data for Q4 2014 to Q4 2015 from over 400 billion digital ad impressions from Google, Facebook, Bing/Yahoo, Baidu, and Yandex and over 4,000 branded sites across industries.

    They looked at paid search trends, mobile spend patterns, Google vs. Facebook ad performance, and how digital advertising over the holidays drove online retailer revenues.

    According to the report, paid search growth momentum is slowing, more money is being spent on mobile, and advertisers saw increased CTRs across Google display ads and Facebook News Feed ads.

    It found that paid search growth slowed to 3% compared to a 12% increase seen in Q4 2014. In Europe, it was 5% compared to 17% in 2014.

    “Mobile search spend increased by 23% YoY and helped further close the mobile gap,” a spokesperson for Adobe said in an email. “Mobile clicks increased by 35% YoY with smartphones contributing to most of the mobile growth. Google and Bing product listing ads (visual ad formats for online retailers) saw a healthy increase in spending (37% YoY) triggered by online holiday shopping.”

    “Heading into the holiday season, Google display CTRs grew much faster from Q3 than Facebook News Feed CTRs – 219% vs. 77%, respectively, but a YoY comparison shows that Facebook’s CTRs are still outperforming Google (up 35% vs. 27% YoY, respectively),” they said. “Over the holidays, nearly $1 out of every $3 in retail revenue came from search and display advertising: Search and display combined generated 32% of all online U.S. retail revenue in Q4. Paid search drove 10% more revenue for retailers than direct traffic during Thanksgiving weekend.”

    You can find more insights and analysis about Adobe’s findings in a post here.

    Images via Thinkstock, Adobe

  • Google Finally Launches AdWords App For iOS

    Google Finally Launches AdWords App For iOS

    After all these years, somehow Google didn’t have a dedicated AdWords mobile app until last March when it launched one for Android.

    Somehow, it has still taken nearly eleven months to launch the iOS version, but it’s here now. It’s rolling out to all customers globally.

    Users can use the app to monitor campaign performance, CTR, and CPC, update bids/budgets, act on suggestions, get real-time alerts and notifications about billing and ad status, and call a Google expert.

    Google shares some quotes from The Honest Company, MuleSoft, and PMG, who it says “use the AdWords app to easily manage their campaigns, stay in touch with the needs of their customers, and quickly access important business insights – from anywhere.”

    You can grab the AdWords app from the App Store.

    Image via Google