Google is rolling out a new feature in its Search Console letting webmasters drill down to see how your AMP pages are doing in Google Search. Google states:
“With this, you can filter for AMP results (“which queries lead to my AMP pages being shown?”), compare how their metrics stack against other search results links, or see how the visibility of your site’s AMP pages has evolved over time. It’s visible for all sites that show AMP pages in Search.”
AMP refers to Accelerated Mobile Pages, which is an open source initiative, “That embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.”
If a person is waiting and waiting for a site to load they are likely to simply bounce to the next page. Google together with dozens of publishers and other technology companies sat down and tried to find a solution to this. AMP is a collaborative industry approach to make the mobile web faster. It is the answer to people’s frustration with a slow loading mobile experience.
A user will see the benefits of an AMP page when you first go to one, the first thing is instant speed and the next click is only one scroll away. Brands are able to stylize their own AMP pages to fit their brand look and feel.
To learn more developers should attend Google I/O starting tomorrow with special emphasis on AMP this Friday, May 20, 2016.
Google released an update for the Google Analytics app on both Android and iOS, which improves access to a full overview of data and real-time business data, and lets you go deeper into reports with segments, customize your mobile dashboard, and share insights with others.
Reports are simplified with a new format for small screens and enable users to track specific metrics that aren’t there by default by letting them modify a report quickly and saving it to the mobile dashboard.
Items can be shared via email, social media, messaging, or anything else your device supports. Here’s a quick walkthrough:
Google’s latest release notes for Google Analytics reveal some interesting new features including a new set of reporting called User Explorer Reporting. This lets customers anonymously analyze individual interactions to their site.
Google explains in the notes, “User Explorer utilizes your existing anonymous Google Analytics data to deliver incremental insights helps marketers obtain valuable insights need to improve and optimize their site.”
User Explorer can be found in the Audience sections. The report will surface Anonymous Client ID and User ID information including a history of activity. Marketing Land has a good look at the report.
Also found in the release notes are: deeplinking into AdWords from the AdWords reporting section in GA; [Attribution 360] Data Studio integration; google-analytics.com traffic moved to SSL; [Analyics 360] custom tables: align regex interpretation; flexible auto-tagging override for GA-AdWords linking; AdWords final URL dimension; new sitelinks report in AdWords reporting section in GA; [Analytics 360] Add Experiment Fields to GA’s BigQuery Export; and Google Analytics Reporting API V4.
Last year at its F8 developer conference, Facebook launched Analytics for Apps. At today’s event, the company announced push notifications and deeper insights for the offering as well as a new interface and better performance.
There’s a new People Insights section that provides aggregated and anonymous demographic info for those using your app without requiring you to implement Facebook Login. This will provide insights like Page likes, education, device usage, purchase preferences, etc.
“Push and In-App Notifications (Beta) help you reach your customers and automate your marketing campaigns with targeted messages,” says Facebook’s Josh Twist. “In addition to regular push notifications that deep link to a specific place in your app, in-app notifications give you the option to create and customize richer push experiences with photos and animated GIFs. We’ve open-sourced in-app notifications to make them fully customizable and extensible.”
“Sharing insights help you see the most popular stories shared from your website to Facebook, the aggregatged demographics of the people who shared them, as well as a sentiment analysis, top quotes and other insights,” he says. “Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language, app version and more. They’re a great way to explore your data and answer questions like ‘How much of my revenue is coming from a particular platform-operating system combination in a particular country?’”
There are improved event trends to help you get a better handle on demographics and behavior of your audience over time and an App Events Export API to debut events and analyze data offline. This allows for access of up to the last 30 days of events.
Over 450,000 apps have already used Analytics for Apps.
Google announced the Google Analytics 360 Suite, which is comprised of six products (four of which are brand new), and is aimed at enterprise-class marketers.
The tools combine to hep marketers see complete customer journeys, gain useful insights (making sense of the data provided), enable better sharing within their organizations, and and make their brands useful to customers.
The two previously existing products that are part of the suite are GA Premium, which has been renamed Google Analytics 360, and Adometry, which has been renamed Google Attribution 360. The remaining four products are Google Audience Center 360, Google Optimize 360, Google Data Studio 360, and Google Tag Manager 360. Here is how Google describes the new products:
Google Audience Center 360 (beta). This powerful data management platform (DMP) helps marketers understand their customers and find more like them across channels, devices, and campaigns. It offers native integration with Google and DoubleClick, plus it’s open to third party data providers, DSPs and more.
Google Optimize 360 (beta). This website testing and personalization product helps marketers deliver better experiences. Marketers can show consumers multiple variations of their site and then choose the version that works best for each audience.
Google Data Studio 360 (beta). A new data analysis and visualization product that integrates data across all suite products and other data sources ― turning it into beautiful, interactive reports and dashboards. Built-in real-time collaboration and sharing is based on Google Docs technology.
Google Tag Manager 360. Built from our industry-leading tag management product, it empowers enterprise marketers to move faster and make decisions with confidence. It offers a simplified way to gather site information (all those tiny bits of code) and powerful APIs to increase data accuracy and streamline workflows.
Audience Center 360, Optimize 360, Data Studio 360, and Tag Manager 360 are available today in limited beta. GA Premium and Adometry customers will see the products renamed in the coming months, and Google will let you know when you’re eligible to joint the new betas.
Google announced the launch of analytics for Google Cast applications, enabling developers of such apps to see how many devices have access to them, how many sessions said devices initiate, and how long those sessions play media.
This can all be accessed via the Google Cast Developer Console. Log in with a developer account, and click “View” in the Statistics column of the “Application” table.
“The analytics page contains a tab for each metric, an interactive graph of the metric’s values over time, and tables containing the most recent day’s data,” explains Google’s Chris Dolan. “The devices tab shows the number of Cast devices that have launched your application, the sessions tab shows the number of Cast sessions of your application, and the average playback tab shows the average length of media playback time per session for your application.”
“Each tab’s data can be viewed in total, by country, or by sender platform,” explains Dolan. “To see data for a particular country or platform, simply click the appropriate row in the table. Each tab’s data is available on a per-day basis, as well as in seven, fourteen, and twenty-eight day rolling totals. To change the aggregation range, select the desired range from the range picker at the top right.
This will all no doubt be quite welcome to Cast app developers as in the past, they would have had to set up their own way of tracking this stuff.
Cast apps work with Google’s Chromecast, Cast for Audio, and Android TV devices. More information about making apps Cast-ready is available here.
Yelp has entered a data partnership with social media monitoring platform Sprinklr to enable businesses to monitor Yelp reviews and analyze sentiment. This is the first such partnership Yelp has made and could prove quite beneficial for local businesses using the Sprinklr platform.
“Yelp data is the ultimate resource for local business intelligence and up-to-the-moment intel on consumer feedback, and this partnership gives a never-before-seen look at this data that is enormously helpful to brands trying to improve their customer service and product,” says Yelp SVP, Business and Corporate Development Chad Richard in a blog post. “Yelp data is already used to power local info in the auto industry, search engines, and hundreds of apps and services because we have better quality, more in depth intel than anybody in the business.”
“Sprinklr will use Yelp data, in addition to 20+ other social media channels like Facebook and Twitter to help large brands, like David’s Bridal and Outback Steakhouse, better understand what their customers are saying online,” he adds. “In addition, Sprinklr allows large brands to understand how conversations are trending over time, either positively or negatively, and exactly how customers feel about specific aspects of a businesses’ locations, such as service, decor, facilities, value, and more. They mine Yelp review text to create word clouds and sentiment scores, among other tools. Businesses around the world, both large brands and local, can now take advantage of this holistic monitoring ability through Sprinklr.”
“Yelp provides very deep content at a location specific level,” said Kristin Muhlner, exec VP, Sprinklr. “Yelp is an obviously interesting — and very unusual — source of both insight and engagement because it provides very deep content at a location specific level.”
“Brands want to directly engage with the customers and Yelp’s data is something most retailers do not have,” Ms. Muhlner added. “This data is a great way for brands to directly respond to them. So, the engagement aspect of this can be quite powerful; if you engage a disgruntled customer and turn them around they’ll then become your advocates. With that kind of engagement strategy it drives other people to talk about them.”
Yelp suggests that businesses who want to engage with customers directly claim their Yelp page and respond to reviews, and add photos and business info.
Another thing businesses might find useful is a recently improved revenue estimation tool from Yelp, which now includes personalized results and gives users more control over some aspects.
While this was always intended to be part of the whole thing, Google just announced Google Analytics support for Accelerated Mobile Pages (AMP), which the search engine will start sending traffic to next month.
Earlier this week, Google said AMP will support most ad-serving scenarios you’re likely to use, so that’s helpful too.
In a post on the Google Analytics blog, Google writes:
“Today, the AMP team announced the launch of an analytics component that will enable measurement on AMP pages. The Google Analytics team is committed to helping our users measure their content wherever it appears. So, for publishers looking to use AMP to provide an improved user experience, we’ve released Google Analytics measurement capabilities for Accelerated Mobile Pages. AMP support in Google Analytics makes it easy to identify your best content and optimize your user experience.”
“Analytics on AMP is handled by an open source, reusable component that the Google Analytics team helped build. The <amp-analytics> component can be configured with Google Analytics specific configuration parameters to record pageviews, events, and even custom dimensions. That configuration works hand in hand with a global event listener that automatically detects triggers like button presses. As a result, there’s no need to scatter custom JavaScript throughout your page to detect actions that should trigger events and hits. Instead, you can define which actions should trigger hits within the configuration section and let the magic of AMP do the rest.”
Google says you should use a separate Google Analytics property to measure your AMP pages, which could be a bit of an inconvenience (my words, not theirs), but as they note, AMP is still a new technology, so give it time.
You can read more about AMP and analytics in a new post on the AMP blog.
Auto giant Ford has partnered with IBM to add cloud and big data capabilities to its Smart Mobility initiative that aims to advance connectivity, mobility, and autonomous vehicles.
By streaming data, the companies are looking to improve the driving experience. Yesterday, the companies announced that they’re developing a pilot platform to analyze vehicular data in 10- to-15-second chunks.
The work depicts Jobs in his trademark black turtleneck jumper carrying an early model of his Apple computer and with a black bin bag slung over his shoulder.
With today’s announcement, SpaceIL is the first of the 16 Lunar X Prize teams to book a ride off the planet. If the mission succeeds, it will be the first Israeli mission — as well as the first private spaceflight mission — to soft-land a vehicle on the lunar surface. Eran Privman, CEO of SpaceIL, claimed the group isn’t focused on the competition, but they are confident they can win. “I promise you once we land on the Moon, we’ll look around and see we are the first,” he said.
Only three nations have ever landed a spacecraft intact on the Moon: the United States, Russia, and China. Many countries have slammed lunar orbiters or probes into the Moon to study its environment, but gently landing a spacecraft is trickier. The Moon is big enough to have a gravitational pull, but it doesn’t have an atmosphere to slow incoming objects. Spacecraft in lunar orbit must fire retro-rockets, very precisely, in the opposite direction of the Moon. That way they can slowly descend without slamming into the rock. It’s a delicate procedure that usually requires a lot of time and money, which is why only government agencies have been able to do it up until now.
A trait carried over from their debut, luckily for us listeners
Egyptian chest, and was moreover intensified by his delirium, that his mates were forced to lace him fast, even there, as he sailed, raving in his hammock. In a strait-jacket, he swung to the mad rockings of the gales. And, when running into more sufferable latitudes, the ship, with mild stun’sails spread, floated across the tranquil tropics, and, to all appearances.
SpaceX’s Falcon 9 rocket during launch. (SpaceX)
That it was only then, on the homeward voyage, after the encounter, that the final monomania seized him, seems all but certain from the fact that, at intervals during the passage, he was a raving lunatic; and, though unlimbed of a leg, yet such vital strength yet lurked in his Egyptian chest, and was moreover intensified by his delirium, that his mates were forced to lace him fast, even there, as he sailed, raving in his hammock. In a strait-jacket, he swung to the mad rockings of the gales. And, when running into more sufferable latitudes, the ship, with mild stun’sails spread, floated across the tranquil tropics, and, to all appearances, the old man’s delirium seemed left behind him with the Cape Horn swells.
Human madness is oftentimes a cunning and most feline thing. When you think it fled, it may have but become transfigured into some still subtler form. Ahab’s full lunacy subsided not, but deepeningly contracted; like the unabated Hudson, when that noble Northman flows narrowly, but unfathomably through the Highland gorge.
Lauren Mayberry’s lyrics touches on elements of heartbreak
God the direful madness was now gone; even then, Ahab, in his hidden self, raved on. Human madness is oftentimes a cunning and most feline thing. When you think it fled, it may have but become transfigured into some still subtler form. Ahab’s full lunacy subsided not, but deepeningly contracted; like the unabated Hudson, when that noble Northman flows narrowly, but unfathomably through the Highland gorge.
But, as in his narrow-flowing monomania, not one jot of Ahab’s broad madness had been left behind; so in that broad madness, not one jot of his great natural intellect had perished. That before living agent, now became the living instrument. If such a furious trope may stand, his special lunacy stormed his general sanity, and carried it, and turned all its concentred cannon upon its own mad mark. I knew the Indians would soon discover that they were on the wrong trail and that the search for me would be renewed in the right direction as soon as they located my tracks. I had gone but a short distance further when what seemed to be an excellent trail opened up around the face of a high cliff. The trail was level and quite broad and led upward and in the general direction I wished to go. The cliff arose for several hundred feet on my right, and on my left was an equal and nearly perpendicular drop to the bottom of a rocky ravine.
Twitters announced that its Answers analytics solution for iSO is now available for OS X as well.
“Similar to Answers for iOS, developers now have instant visibility into critical performance metrics in their OS X apps, such as DAU, MAU and crash-free users — all in real-time,” a spokesperson for the company tells WebProNews.
“It has historically been difficult to have any performance indicators or insights into how OS X apps are being used, let alone getting the answers you need once you actually have that data,” the spokesperson says. “With Answers for OS X, you’ll now have the same suite of powerful tools developers have come to enjoy with Answers for iOS — all seamlessly working for your apps on Mac.”
Twitter has also opened up beta access for Answers for tVOS so developers can see Apple TV app performance.
Microsoft announced on Thursday that it has completed an agreement to acquire VoloMetrix, an organizational analytics provider.
“Today’s announcement is part of Microsoft’s commitment to reinvent productivity and business process, and combines VoloMetrix’ experience, technology and track record of success with Office 365 and our previously announced Delve Organizational Analytics,” a spokesperson for Microsoft tells WebProNews.
“We expect to launch an early preview program for Delve Organizational Analytics within the next month, and general availability of the initial release of the integrated Office 365 service by the end of this calendar year,” they tell us.
VoloMetrix’s slogan is “translating complex activity into real costs and ROI.” The company touts “action analytics” looking into how time is spent within an organization via “people analytics” software. It creates measurable behavioral profiles around everyday processes, providing insights into sales calls, customer service operations, brainstorming sessions, meetings, etc.
Volometrix co-founder and CEO Ryan Fuller talks about the acquisition in a blog post:
We started VoloMetrix 4.5 years ago with the belief that people are every company’s most valuable asset and the mission to transform knowledge worker productivity through data, transparency and feedback loops. Our goals were to fundamentally change companies’ understanding of how their people drive their outcomes and empower every employee to take back their time and have the very best tools to be successful. Having the opportunity to work with dozens of Global 2000 companies to prove out the science of Organizational Analytics and apply it to help organizations and individuals be happier and more productive at work has been an unbelievable experience.
And, it will only get better from here. Our work with customers makes it clear that there are massive opportunities to improve the experience of going to work as well as drive double-digit improvements in organizational productivity. Microsoft has a huge vision to reinvent productivity and a set of assets in Office 365 that are fundamental to how work gets done. By joining them we will be able to continue to pursue our shared mission and have impact at a staggering global scale.
Microsoft’s Rajesh Jha also discusses the company’s plans for the acquisition here.
Google announced the launch of Google Tag Assistant Recordings, which is aimed at helping you instantly validate your Google Analytics or Google Analytics Premium implementation. It looks for data quality issues and if it finds them, lets you troubleshoot them and recheck them immediately.
The offering is available as part of the Google Tag Assistant Chrome Extension. It works with “all kinds” of data events like purchases, logins, etc. As the company explains in a blog post:
What if you sell flowers online and want to confirm that Enhanced Ecommerce is capturing the checkout flow correctly? With Tag Assistant Recordings, you can record yourself going through the checkout process as you buy a dozen red roses, and then review what Google Analytics captured.
If you find that your account isn’t set up properly — if the sale wasn’t recorded or was mis-labeled — you can make adjustments and test it all over again instantly. With Tag Assistant Recordings, you know you’re capturing all the data that’s important to you.
In addition to being helpful when you’re implementing GA, Google says Tag Assistant Recordings can be helpful when you’ve made updates to your site or when you’re making changes to your GA configuration. Luckily it works even when your new site or changes aren’t visible to the public yet.
Once you download the Chrome extension, you’ll have to set the feature up, and then just record whatever flow you want to check and view the full report in Tag Assistant.
Google announced the addition of a new publisher reporting section to Google Analytics. This replaces AdSense Reports, and is actually called “Publisher Reporting”.
“Users with existing AdSense reports will see them move into this new section, and be joined by an integration with Ad Exchange, for those publishers that don’t currently serve Ad Exchange as backfill through DFP,” Google says in a Google+ update.
Google is also adding a new Ad Exchange linking option in the Product Linking option list in the Admin tab.
“We hope that by consolidating these reports in the new Publisher Reporting section, it will help you better benefit from the intersection of ad serving, monetization and analytics data,” Google says.
You probably won’t see the new Publisher Reporting in your account right away as Google is rolling it out over the next several weeks. Same with Ad Exchange Linking.
Square just released a new Dashboard app aimed at making it easier for businesses to make decisions from their mobile devices based on data. The app has been in beta, but is now available to all.
“During our beta program, sellers using the app opened it 12 times per day, on average; that’s more than once an hour during a regular business day,” a spokesperson for Square tells WebProNews.
According to the company, over 70% of larger businesses already use Square’s analytics on a daily basis. The app should go a long way in getting a lot more businesses to take advantage of the data it provides.
With the app, businesses can keep an eye on sales as they’re happening. They can look at the number of items sold, and the average sale amounts each day as well as sales comparisons (week-to-week, month-to-month or year-to-year) and which items are the best sellers.
“You can instantly spot which categories are doing well, and which might need some TLC with a sale or a promotion,” Square says. “You can also sort your items by what’s selling, or what’s not. If you’re serving tons of iced coffee and another heat wave is approaching, it might be time to make some more ice.”
You can also use the app to see sales data at one location, all locations, or at any group of locations.
The app is iOS-only for now, and is compatible with iOS 7 and iOS 8. It’s available for free in the App Store. No word on an Android version, though I’d imagine it’s only a matter of time.
App Annie, an app data service, which is in use by a reported 700,000 apps, just launched In-App Analytics in open beta with Google Analytics integration.
The new offering can be used by developers to view usage metrics along with data from five major app stores and 34 ad platforms in one centralized dashboard.
“The new additional usage data from In-App Analytics joins key performance metrics from existing App Annie products (App Store and Advertising Analytics), providing a holistic view into the health of an app portfolio and enabling time-saving aggregation, analysis and optimization,” App Annie says in a blog post.
Once the user connects their Google Analytics account, they can see things like app retention, daily sessions, session rate, platform usage comparisons, usage in international markets, daily active users, etc.
The App Analytics dashboard will show total sessions, total time, average sessions per user (per day, week, or month), average session duration, and active users (DAU, WAU, or MAU).
Google said on Thursday that it will now let advertisers use audiences (formerly known as remarketing lists) created in Google Analytics to reach people on Google Search without any changes to tagging.
Google’s Remarketing Lists for Search Ads (RLSA) lets an advertiser tailor search ads to users based on their past activity on the advertiser’s website. This can now be utilized in conjunction with over 200 Google Analytics dimensions and metrics, and audiences can be used to re-engage customers across Google Search and the Display network with a consistent message.
Google has a case study looking at how financial services provider TransUnion used Google Analytics audiences to “spend more efficiently” on Google Search and get “impressive conversion rates and cost efficiencies”. You can take a look at that here. The company reportedly
increased its conversion rate by 65% and average transaction value by 58% while lowering both CPCs for existing customers and cost per transaction by 50% each.
There’s an Instant Activation feature, so you can start using RLSA by going to Property > Tracking Info >Data Collection from the Admin tab, and making sure Remarketing is set to “ON”. Then, all eligible audiences will start to populate for RLSA.
Google says there are three ways to create new audiences. You can use the Audience builder in the remarketing section of the Admin tab and select the relevant Adwords accounts, or if you have an existing segment you want to turn into an audience, you can click on the segment options and hit “Build Audience”. It will then take you to the audience builder. The other option is to import audiences from the Google Analytics Solutions Gallery.
“Once you have shared an audience with AdWords, it will appear instantly in your AdWords Shared Library and will show eligible users in the column List size (Google search),” says Google in a blog post. “Keep in mind that an audience must accumulate a minimum of 1,000 users before you can use it for remarketing on Google Search.”
This help center article on AdWords remarketing lists for search ads should tell you just about everything you need to know.
Back in October, Salesforce announced Wave, the Salesforce Analytics Cloud, marking the company’s entry into the $38 billion analytics market. On Thursday, it unveiled its first Wave Analytics App, Sales Wave Analytics.
Sales Wave Analytics marks the inaugural app for the Wave Analytics Apps line of apps, more of which will come later. Sales Wave Analytics will provide sales teams with personalized templates, historical analysis, and the ability to take immediate actions.
“Until today, analytics were not built for everyone,” said Alex Dayon, president of products, Salesforce. “We are changing the game by combining intuitive analytics with business processes in Wave Analytics Apps, so every business user can not only see performance in real-time, but also take actions directly within the apps.”
The templates in Sales Wave Analytics are called Sales Wave Accelerator Templates, and let you browse all Salesforce sales data, including things like pipeline management, forecasting, quarterly business reviews, team performance, etc.
“For example, a sales operations executive will be able to instantly conduct a real-time pipeline analysis and cross reference it with product sales performance from their mobile phone to determine whether they need to reset forecasts or identify which deals need to be accelerated to hit key targets,” the company explains.
With the historical analysis feature, sales leaders will be able to surface historical metrics quickly from any device. Salesforce says they’ll be able to “organically explore every facet” of the team’s historical performance to discover trends and potential investment areas.
With Sales Waves Actions, teams can create new tasks, change close dates, and engage with people from within the app.
Sales Wave Analytics is in pilot mode for the time being. Only select customers can access it, but it’s expected to be generally available in English later this year. Additional language support will be added in time.
The app will be available on a per user per month subscription model, but the pricing won’t be announced until it becomes generally available.
The app will be available on iOS at first with additional device support (presumably Android) later.
Google has been experimenting with app indexing for quite a while, but in recent months it has really cranked up the significance of it. Last week, it took that to even greater heights.
App indexing is now a ranking signal in Google’s mobile search results, and last week, Google announced that it’s expanding it to iOS after previously only offering it for Android. As more Google searches are now taking place on mobile devices than on computers in ten counties, more businesses are probably going to want to consider having their own apps and making sure their content is indexed in Google’s search results.
At Google I/O, Google had a session called “Smarter user acquisition with App Indexing, AdWords and Google Analytics”. You might want to watch that one. It’s about 40 minutes long. Here’s the official description of the session:
Content discovery on mobile isn’t easy. Luckily, this is a familiar problem to Google. With App Indexing on both iOS and Android, you can engage users organically by surfacing app content in the search results page. And on Android specifically, you can even drive app installs for users who don’t have your app. Google’s smart mobile ads platform gives you access to AdWords, the world’s largest network, to find the right users who will install and engage with your app, plus you can gain insights through Google Analytics install attribution to know where your users came from. Discover Google’s variety of approaches to driving app discovery, growth and engagement in this session.
You can watch the whole thing right here:
Obviously Google I/O has provided a lot of important content for Android developers. Here’s a look at four important sessions from the event that you should check out if you get a chance. Here’s the entire opening keynote.
Facebook announced the launch of Facebook Analytics for Apps, which is exactly what it sounds like. Apps logging App Events, which according to the company, includes over 87% of the top-grossing apps in the U.S., can start using the service immediately.
The product includes insights to help you understand traffic across devices.
“if you’re an online clothing retailer and have both a native mobile app and a website, you can tell if your customers click an ad for your app on their phone, browse a pair of jeans on their laptop, and finally make a purchase on their tablet,” explains Facebook’s Aydin Ghajar. “You might discover that the majority of purchases happen on your website, but the majority of those people previously clicked ads that came from mobile, which could help you decide where to run more ads.”
It lets you look at demographic segments and metrics for them to see how they use your app differently from everyone else.
“You could build a segment of the top five percent of people who make the most purchases in your app and look at their demographic and device breakdown,” says Ghajar. “For instance, you might discover that people who make the most purchases are women between 25-34 who use Android. You could then decide to invest more in your Android app, or run more ads for women in that age group.”
You can look at cohorts (groups of people who took a set of actions in your app), and review metrics for them. You can look at things like what percentage of them launched your app, completed a registration, or made a purchase.
You can also create funnels to see how people move through a series of steps in the app (such as a purchase flow), and see where people drop off.
“If you’re a game developer and your game is only available in Spanish, you might want to know if translating your game into other languages would result in more purchases,” explains Ghajar. “You can build a funnel for your purchase flow, and then look at that funnel broken down by language. If non-Spanish speakers are dropping off at the purchase point more often, you might be able to increase your revenue by localizing your app into additional languages.”
As the company notes, app developers can use the product to improve their Facebook ads. Over time, it says, it can help measure the performance of mobile app ads on other ad networks. That’s launching in closed beta.
Big data analytics and marketing application provider Teradata announced that its product Teradata Analytics for SAP Solutions can now infuse data from SAP ERP applications into enterprise analytic and reporting applications in near real time.
According to the company, this will enable organizations to unlock additional business value that’s hidden within their ERP applications. It does so by automatically capturing and delivering current data from SAP ERP applications, and combining it with non-SAP data stored in an integrated data warehouse. Teradata says this enables a wider group of users to leverage its in-database processing at in-memory speeds for reporting, ad-hoc analysis, and advanced analytics.
Teradata presdient Scott Gnau said, “Teradata Analytics for SAP Solutions is a fast, ready-to-use solution that can be deployed in a matter of weeks to support more agile data-driven business decisions. By providing access to integrated data in near real-time we’re enabling our customers to make data from SAP ERP applications usable for business intelligence across the enterprise.”
“Once all data is integrated within the Teradata IDW, users can also take advantage of over 150 out-of-the-box Teradata Analytics for SAP Solutions dashboards and standardized business reports in key categories that include financial accounting, spending analysis, and manufacturing operations,” the company explains. “Users also have access to more than 1,000 SAS Institute, Fuzzy Logix, and R in-database analytic functions that run at in-memory speed. In addition, users have self-service access to all of the detailed data in the warehouse to create custom reports and apply analytics with their favorite tools.”
Teradata Analytics for SAP Solutions is currently available, and is compatible with Teradata Database 13.10 and higher.
Twitter launched Quick Promote last month. This is a new ad offering that lets small and medium-sized businesses promote their best-performing tweets. Upon launch it was available via the Tweet Activity Dashboard.
Now, Twitter has made the feature available from the Twitter profile. Just pick a tweet. You can look at the analytics from the tweet. Then, choose a budget, and Twitter will provide an estimate of the total number of engagements you’ll receive.
Promote your best Tweets in real time, directly from your profile. Learn about our new quick promote feature.
https://t.co/WXUpCzFcSD
— Twitter Small Biz (@TwitterSmallBiz) March 7, 2015
You’ll then be able to watch people engage with the tweet in real time.
There’s also a new homepage for Twitter Analytics, which the company is referring to as “account home”. The page will let you view a summary of all your account activity, including how many times you’ve tweeted, how many people have seen your tweets, visited your profile, mentioned you, or followed your account, how many times people have shared links to your site (if you use Cards), and your top tweets and followers with the largest network in a given month.
“Use this information to quickly share your best content with a wider audience, engage with your most influential followers, or as a starting point to do a deeper dive into your account performance,” says product manager Buster Benson.
This is now available to all advertisers, and the Quick Promote will be available on Twitter.com to all SMB advertisers in the coming weeks.
A couple weeks ago, Twitter added some features to conversion tracking for web, enabling advertisers to take advantage of support for transaction values and key conversion tags. They can view sales that their promoted tweet campaigns drove.
Last week, it announced Partner Audiences, which lets advertisers reach people from audiences created by its marketing platform partners including Acxiom and Datalogix.
![Facebook Adds Features To Analytics for Apps [F8]](https://dev.webpronews.com/wp-content/uploads/2016/04/Screen-Shot-2016-04-12-at-3.53.35-PM-100x63.png)
But, as in his narrow-flowing monomania, not one jot of 
