Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the updraftplus domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/dev.webpronews.com/public_html/wp-includes/functions.php on line 6114
California Voters Pass Version 2.0 of the CCPA Privacy Legislation «

California Voters Pass Version 2.0 of the CCPA Privacy Legislation

California voters passed Proposition 24, widely considered to be version 2.0 of the California Consumer Privacy Act (CCPA)....
California Voters Pass Version 2.0 of the CCPA Privacy Legislation
Written by Matt Milano

California voters passed Proposition 24, widely considered to be version 2.0 of the California Consumer Privacy Act (CCPA).

The CCPA was a ground-breaking piece of legislation for the US, the first of its kind to so vigorously protect the privacy of consumers. In many ways, the CCPA was the American equivalent of the EU’s GDPR. Although the law was unique to California, some industry leaders vowed to apply its protections to all customers, even those outside of California.

Proposition 24, officially known as the California Privacy Rights Act (CPRA), picks up where the CCPA left off, expanding the CCPA, closing loopholes and increasing protections even more.

One of the biggest changes is the creation of a new agency that will oversee the enforcement of the regulation. Another change is that the CPRA makes companies collecting data responsible for what any companies they share that data with do with it.

In addition, the CRPA differentiates between personally identifiable information and sensitive personally identifiable information, such as Social Security number, logins, precise location data and biometrics. This gives companies more options to fine-tune their marketing to use non-personal information, rather than lose access all-together.

The legislation includes many other improvements, including more opt-in requirements, limits on how long companies may retain personal information, limits to how sensitive personal information may be used, reasonable expectations data will be kept secure, legal options if companies fail to do so and more.

It’s a safe bet these increased measures and a dedicated enforcement agency will likely increase the CRPA’s reach even more than the CCPA’s. Since companies will be responsible for how third-party partners—including non-California partners—use data, many more companies will likely opt to apply CRPA protections to all of their customers in the interest of simplicity.

Subscribe for Updates

CybersecurityUpdate Newsletter

CybersecurityUpdate

By signing up for our newsletter you agree to receive content related to ientry.com / webpronews.com and our affiliate partners. For additional information refer to our terms of service.
Get the WebProNews newsletter delivered to your inbox

Get the free daily newsletter read by decision makers

Subscribe
Advertise with Us

Ready to get started?

Get our media kit