The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing c...
Shantanu Narayen, Chairman and CEO of Adobe, discusses how the pandemic has created another "inflection point" in the move toward digital transformati...
We have seen significant acceleration since the COVID-19 pandemic, says DocuSign CEO Dan Springer. A significant portion of that (increase) was due to...
The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy...
Some of the most prominent internet companies have formed the Internet Works coalition to promote Section 230, a key internet law. Section 230 of the ...
The world's two leading companies in the discovery & native advertising industry will remain fierce competitors in what still is a chaotic and unpredi...
Just twenty short months after SAP announced their intention of acquiring Qualtrics for $8 billion just prior to their IPO SAP is taking Qualtrics pub...
The CEO of Sparrho says that their approach which combines artificial intelligence and 400,000 Ph.D.’s delivers scientific data to companies helping...
“When people look at what's happening with Amazon trying to get into their businesses, the need to transform is also front and center for every c-le...
Adobe has been moving its software to the cloud for years, but the company announced it is finally brining one of its last holdouts to the cloud: Adob...
The new cloud opportunity that we see is in the Agreement Cloud, says DocuSign CEO Dan Springer. It is going to be the next big cloud because we think...
The first step to developing a content marketing strategy is to determine your company's objective. In other words, you'll need to have an end goal....
There’s no doubt about it, video is the most powerful medium for marketing today. Research has shown that 75 million people in the US watch videos o...
AWS CEO Andy Jassy announced Amazon Textract at the AWS re:Invent 2018 conference. Textract allows AWS customers to automatically extract formatted da...
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