In support of gay marriage in the U.K, Ben & Jerry’s launched a new ice cream flavor called Apple-y Ever After. The creamy concoction was developed after a gay rights organization drafted a bill to legalize weddings between same-sex couples in the U.K.
Ben & Jerry’s Europe llaunched a letter-writing campaign to urge members of parliament to support gay marriage, and even created a Facebook app so social network users can marry their same-sex friends, “because everyone is equal and deserves to live Apple-y Ever After!”
The apple pie ice cream is available in U.K. scoop shops; the dessert is loaded with pieces of apple and decadent chunks of pie crust.
The carton is decorated with a cartoon of two androgynous people in tuxedos atop a wedding cake that has a rainbow stripe around the bottom. The cartoon also signifies interracial marriage.
Ben & Jerry’s renamed “Chubby Hubby” to “Hubby Hubby” in support of gay marriage legislation in its home state, Vermont, in 2009. As you can see the Apple-y and Hubby designs look very similar.
Sean Greenwood, a spokesman for Ben & Jerry’s U.S. operation said “Sticking up for civil rights by a progressive company like Ben & Jerry’s goes together like big chunks and swirls in ice cream.”
While gay marriage is still a hot-button issue in the U.S. and U.K. frozen treat probably won’t create as much controversy as a flavor they debuted in Boston last month called Linsanity after Jeremy Lin’s winning streak. Lin is of Chinese and Taiwanese descent so the company thought it would be clever to put fortune cookies among the ingredients.
The company issued an apology to Jeremy Lin and replaced the fortune cookies with waffle cones.