WebProNews

Author: Chris Crum

  • YouTube Improves Content ID To Help Keep Creators From Losing Money

    YouTube Improves Content ID To Help Keep Creators From Losing Money

    YouTube announced that it’s developing a new solution that will let videos earn money while a Content ID claim is being disputed. When both a creator and someone making a claim choose to monetize a video, YouTube will continue to run ads on the video and hold the resulting revenue separately. When a Content ID claim or dispute is resolved, they’ll pay the revenue out to the appropriate party.

    “We understand just how important revenue is to our creator community, and we’ve been listening closely to concerns about the loss of monetization during the Content ID dispute process,” said product manager David Rosenstein. “Currently videos that are claimed and disputed don’t earn revenue for anyone, which is an especially frustrating experience for creators if that claim ends up being incorrect while a video racks up views in its first few days.”

    “Even though Content ID claims are disputed less than 1% of the time, we agree that this process could be better,” he said. “Making sure our Content ID tools are being used properly is deeply important to us, so we’ve built a dedicated team to monitor this. Using a combination of algorithms and manual review, this team has resolved millions of invalid claims in the last year alone, and acted on millions more before they impacted creators. The team also restricts feature access and even terminates a partner’s access to Content ID tools if we find they are repeatedly abusing these tools.”

    Rosenstein noted that YouTube is also paying close attention to creators’ concerns about copyright claims on videos they believe are fair use. Last year, they launched the fair use protection program.

    The new Content ID improvements will roll out to all YouTube partners in the coming months.

  • Twitter Co-Founder Tries Jelly Again As ‘New Search Engine’

    Twitter Co-Founder Tries Jelly Again As ‘New Search Engine’

    Twitter co-founder Biz Stone first launched Jelly a couple years ago. It was something of a Q&A service billed as a “new way to search.” It didn’t really catch on, and work halted. Then, seemingly out of the blue, early this year, Stone announced that Jelly would return thanks to his “renewed enthusiasm” and “entirely new approach” to the product.

    This time, users don’t need an account to search, and Jelly combines artificial intelligence with human decisions. On Thursday, Stone announced that the new Jelly is live after a period in closed beta.

    “Jelly is the only search engine in the world with an attitude, an opinion, and the experience of people to back it all up,” he wrote in a post on Medium. “Only Jelly can say you asked the wrong question. Only Jelly can give you answers you wanted but didn’t think to ask. Only Jelly will deliver a thoughtful answer to your anonymous question. This is all because Jelly is humanity plus technology.”

    Jelly uses a routing algorithm. Stone explains, “Each query and every answer is freighted with metadata. But all this science is in service of getting you the right responses from the right folks. People who can help because they’ve been there, they have the experience, they have the opinion, and most importantly, they have the answers you need — and you can follow up with them too.”

    Jelly still carries the baggage of a very fundamental question that it did when it launched the first time. Do people want to search like this? More specifically, do they want to search for something and then wait a period of time before getting their answers? Optimistically, I’d say it depends on the type of question. Realistically, I’d say probably not. It would be one thing if search engines like Google were really bad at their job, but they’re not. They’re getting better all the time.

    Before I started writing this article, I asked Jelly, “Why is Jelly supposed to be more useful now than it was when it launched the first time?”

    jelly-question

    I’ll update when I hear back.

    Jelly is now available on iOS and the web.

    Images via Jelly

  • Report: Facebook and Twitter Don’t Like You Promoting Your Snapchat Account

    Report: Facebook and Twitter Don’t Like You Promoting Your Snapchat Account

    A lot of businesses have been trying their hand at Snapchat, trying to gain some traction on the social media service du jour. One way many have been trying to promote their Snapchat presence is to do so on other social platforms like Facebook, Twitter, Instagram, and LinkedIn.

    Many have even gone so far as to make their profile pictures (or Page avatars) their Snapcodes, which are scannable and lead to their Snapchat accounts (in case you’ve wondered why you’ve seen these so often) .

    Screen Shot 2016-04-28 at 11.56.16 AM

    Some of the social networks aren’t very cool with this practice, however. They no doubt see it as a way to drive traffic to a competitor. According to a new report from DigiDay, Twitter, Facebook, and Instagram have been “discouraging” brands from promoting their Snapchat accounts. From the report:

    “They are preventing external links. You cannot add a Snapchat link in your Instagram bio anymore. If you try to do it, it’s not possible,” said Justin Rezvani, CEO of TheAmplify, a technology platform that works with influencers on Instagram and Snapchat.

    …

    Many brands and publishers have relied on promotional posts on Twitter. They now face pressure to remove the Snapchat links, according to sources. The Huffington Post, for instance, used to promote its Snapchat account via its Twitter avatar; now it isn’t. The Huffington Post did not return a request for comment about why it changed. The Information reported on the disappearing Snapchat codes earlier this month and said that The Huffington Post still sparingly uses its Snapcode on Twitter. Sources familiar with Twitter’s policies said that while the Snapcodes are not against the rules, they are frowned upon.

    There’s not a lot of clarity around all of this right now, but more of a vague sense that it might be better to back off of the Snapchat account promotion a bit. As social media timelines utilize an algorithmic approach, businesses aren’t going to want to give any reason to be looked down upon (or “frowned upon” if you will).

  • Shopify Is Now Giving Entrepreneurs Cash Advances

    Shopify Is Now Giving Entrepreneurs Cash Advances

    Multi-channel commerce platform Shopify announced the launch of Shopify Capital, a new merchant cash advance offering to help entrepreneurs get financing to accelerate business growth.

    It’s in pilot for now, giving some merchants advances to buy equipment and inventory as well as launch new products, hire, and add new channels and products.

    Product manager Saad Atieque says, “For many merchants, securing capital is a frustrating and time-consuming process. With Shopify Capital, we’re giving entrepreneurs a simple, fast, and convenient way to secure financing to invest in their business. Similar to our payments and shipping solutions, Shopify Capital represents one more way Shopify can help entrepreneurs strengthen their business operations.”

    Shopify Capital tailors cash advances to the needs of each particular merchant based on data processed through the Shopify platform.

    “Accessing this financing is designed to be as simple as a few clicks, with money in the merchant’s account within a few days of acceptance,” the company says.

    For now, the offering is only available to eligible merchants in the U.S. There’s no application, however. Right now, it’s basically basically on a “we’ll let you know” basis. If you’re eligible, you’ll get an email and notification in Shopify. It’s only limited to a small number of merchants for now, but the company intends to expand it in the coming months.

    FAQs and example remittance rates are available here.

    Image via Shopify

  • Google Introduces Page-Level Ads for AdSense

    Google Introduces Page-Level Ads for AdSense

    Google just announced a new family of ad formats called Page-level ads, which it refers to as “AdSense’s next generation ads.” They’re designed to help publishers make money from their mobile content.

    To use them, you place the same code once on each page you want to show ads on, and they’ll automatically show at the right time and in the right format. Google says this will potentially increase your earnings without interfering with your users’ mobile experience.

    Product manager Matthew Conroy says, “The benefits of Page-level ads include: optimized ads that show when they’re likely to perform well and provide a good user experience; one-time set-up that only requires you to place the Page-level ad code once on each page you’d like the ads shown; ability to adjust the settings in your account and to enable new ad formats without having to change the code on your site; [and] additional ads on your site that don’t count towards your AdSense per page ad limit.”

    For now, Page-level ad formats include anchor/overlay and vignette, but more will be available in the near future.

    Image via YouTube

  • Survey Finds 1/3 of Companies Not Satisfied with Digital Employees

    Survey Finds 1/3 of Companies Not Satisfied with Digital Employees

    Accenture has a new report out called Organizing for Digital Success, which is based on the survey of over 200 digital executives in the U.S. at companies with revenue of $1 billion to over $75 billion. These include CMO CDO, CIO, SVP, VP, and senior digital executives at companies in the consumer-packaged goods, manufacturing, retail, financial services, communications, media and technology, SaaS, healthcare, hospitality, and travel industries.

    The report found that nearly a third of companies are not satisfied with the skill sets of employees in their digital organizations.

    As a spokesperson for Accenture told us in an email, “The study found there is a significant gap in the skill sets wanted and the skill sets possessed by digital organizations, and 4 in 5 (81%) of the digital executives surveyed voicing the need for additional hiring.”

    “This data shows a clear disconnect between expectations and reality in the digital branches of many organizations,” they added.

    To give you an idea of what these companies are actually wanting their employees to achieve, here’s a look at the KPIs being measured:

    digital-kpis

    Despite a troubling amount of dissatisfaction, most respondents feel that their companies are either on par with their major competitors (42%) or that they are the sector leader (27%) in terms of digital capabilities. Only 7% think they’re trailing behind the majority of their competitors. 24% believe they’re in the middle of the pack.

    You can find the full report here.

    Images via iStock, Accenture

  • Google Calendar Gets New Meeting-Scheduling Feature

    Google Calendar Gets New Meeting-Scheduling Feature

    Google announced a new meeting-scheduling feature for Google Calendar on Android for Google Apps for Work and Edu customers. You can simply tap “Find a Time” to find meetings times that work for those involved.

    This takes time zones into account, as well as availability of all parties and the times they usually have meetings. It’s designed specifically for organizations who regularly share calendars with colleagues.

    When there’s not a time that works, Google Calendar will look at which conflicting meetings can most easily be rescheduled. It sounds pretty handy.

    “‘Find a time’ makes suggestions, but you’re still in control,” says product manager Stella Schieffer. “You can tap to see everyone’s schedule at a glance—perfect for making sure the timing works for all. And if you manage someone else’s calendar, you can use the feature to schedule meetings on their behalf as well.

    The feature is just for Android right now, but they’re working on bringing it to iPhone.

    Images via iStock, Google

  • Google Adds Feed Rules Tool To Merchant Center

    Google Adds Feed Rules Tool To Merchant Center

    Google announced the launch of a new tool for Merchant Center called Feed Rules, which lets you convert your existing data from inventory management systems to the format Google Shopping uses.

    The tool enables merchants to to export and submit product data in their own format, and use different rules to turn the data into product attributes and values that meet Google’s feed specification. Google says:

    Map your column headers to the attribute names supported by Google Shopping. For example, if you have an existing feed with the unsupported column header “main title”, you can set up a rule in Merchant Center to have it recognized as the supported attribute name, “title”.

    Transform the values in your feed to values supported by Google Shopping. For example, to submit gender specifications for your products, you can transform the unsupported value “for women” in your existing feed to the supported value “female”.

    Populate missing attribute values with a fixed value, or with different values based on conditional criteria. For example, if the “condition” attribute is missing and you’re only selling new products, you can set up a rule to have this attribute automatically set to “new”.

    After you specify rules, all uploads in the future will be processed accordingly. Feed Rules can also be used to organize data by implementing rules for custom labels or tagging products with shipping labels.

    Google makes it clear that this is just an early version of Feed Rules, and that it will make improvements based on user feedback.

    Image via Google

  • Infographic: People Have Smaller Attention Spans Than Goldfish (Marketing Tips For Overcoming This)

    Infographic: People Have Smaller Attention Spans Than Goldfish (Marketing Tips For Overcoming This)

    Last year, Microsoft released some research finding that the average attention span for a goldfish is about nine seconds and that for people of the smartphone era, it’s even less than that at eight seconds. It’s somewhat troubling, but not all that surprising when you think about all the content being blasted at you every second from a device that you keep close by at all times.

    While marketers have more tools in their arsenals than ever, cutting through the noise (not to mention the content of substance) is no easy deed. Last fall, Wyzowl put together this infographic that takes this goldfish to human comparison into consideration and provides some advice on how to overcome the issue.

    While the infographic has been out there since October, it has been popping up in a few places in recent days, bringing it to our attention (I first saw it at Social Media Today).

    The eight-second rule for grabbing attention in videos is particularly interesting this week as Google just introduced a new six-second, unskippable video ad format.

    Images via iStock, Wyzowl

  • Email Marketing Only Becoming Bigger Priority For Marketers

    Email Marketing Only Becoming Bigger Priority For Marketers

    Email on Acid recently released the results of a survey of 3,550 professionals (including marketers and developers) from last fall, looking at development, design, and marketing trends and behavior in email marketing. Based on this, email marketing is going to stay a top priority for businesses this year.

    The company found that 71.8% are planning to spend more time on email production while 86.7% intend to increase email marketing budgets in 2016. Of those who identified as marketers, 91.2% of them are willing to spend more time on email marketing in the coming year.

    The survey found that 69.1% spend between one and five hours developing a typical email campaign and that 30.6% plan to spend an additional 20+ hours per month on their email marketing programs. 23.5% will send an average of over 30 emails per month this year.

    86.7% of all respondents intend to spend more money on email marketing this year. 60.2% expect to increase budget on technology and tools, while 38.4% expect to do do on list growth. 37.7% intend to increase dollars on development, and 32.5% expect to spend more on design.

    “Responsive design is becoming increasingly popular, with 56.9 percent of survey respondents reporting to use responsive templates,” says Email on Acid’s Tanya Wheeler-Berliner. “Hybrid fluid design is less popular, with 7.9 percent saying they use templates coded with this technique and 19.9 percent saying they use both responsive and hybrid fluid design. Only 15.2 percent report to use neither coding method.”

    53% expect to use dynamic content elements in their campaigns in 2016. 45.8% expect to use merge tags for personalization. 26.6% intend to use CSS navigation, while 22.5% will use HTML5 video and 20% will use carousel hero images.

    “The survey revealed that a third of marketers believe strategy development (33.3 percent) will have the biggest impact on their email marketing program in 2016,” writes Wheeler-Berliner. “Additionally, improving email content and providing contextually relevant email experiences were cited almost equally by about one-third of all respondents as marketers’ number one goal. Finally-not surprisingly-coding for email was identified as a perennial pain point of the production process. Tools that can fix code for you was rated the top idea that would help the email creation process (39.8 percent), followed by a more streamlined testing system (24.6 percent) and better project management tools geared for email (22.3 percent).”

    Email on Acid put out this infographic highlighting the survey’s findings.

    file-page1

    You can find the full report here.

    Images via iStock, Email on Acid

  • Googler Tweets About Comments’ Impact On Search Ranking

    Googler Tweets About Comments’ Impact On Search Ranking

    In case you’re interested in the latest on how Google views the comments on your content, Google’s Gary Illyes (a webmaster trends analyst) provided some insight in a conversation on Twitter.

    Hat tip to Search Engine Roundtable for highlighting the conversation between Illyes and Jennifer Slegg of The SEM Post fame:

    Of course a “healthy” and “thriving” community in comments means good moderation. Too often, spammers and trolls ruin this, so if you can’t keep things “healthy,” there’s a chance your comments could actually hurt your pages in Google’s eyes.

    Like Illeys said, it “feeds into general quality”.

  • Study: Average Product Page Conversion Rate is 7.91%

    Study: Average Product Page Conversion Rate is 7.91%

    Receiptful has some interesting new research out based on data from 2,687 ecommerce sites, 1.34 million monthly orders, and $848 million in annual sales. It found that the average product page conversion rate (PCR) among ecommerce stores is 7.91%.

    The firm also found that ecommerce “unicorns” convert nearly half of their product page traffic into sales and that at the low end of the spectrum, ecommerce brands only convert 0.10% of the traffic that hits their product pages.

    “When we cross-tabulated the data, we found a positive correlation between store revenues and product conversion rates,” Receiptful’s Danny Wong tells us in an email. “On average, eCommerce brands with higher sales, up to $500,000 annually, had a better PCR than smaller-sized stores.”

    “In eCommerce, one of the most crucial yet underappreciated hurdles to sales is driving visitors to click and view products,” he says in the report. “Unfortunately, the data reveals that, on average, eCommerce stores have a 33.9% bounce rate. This suggests that approximately a third of all of the visitors that hit your homepage abandon the site without ever browsing through your inventory of products. On the bright side though, once a shopper clicks to view a product, you increase the likelihood of closing the sale.”

    The full report is available here.

  • You Can Now Try Skype for Business for Mac

    You Can Now Try Skype for Business for Mac

    Microsoft announced that it is kicking off the public preview of Skype for Business for Mac. Commercial customers can request an invite here. Invites will be issued to IT admins first, and will be expanded to everyone else in the coming weeks.

    This is being rolled out in three phases. In phase one, users will see meetings for today and tomorrow based on their Outlook calendar, displayed in the Skype for Business client. You’ll be able to join any meeting with a click and get full screen video, content viewing, in-meeting chat, and the ability to invite others.

    In Phase two, Microsoft will add instant messaging, presence and contacts. This will happen in the next preview release in early summer. Phase three will add telephony and related features later in the summer.

    Once an IT admin downloads the preview client, they can manage its distribution to users within their organization.

    Image via YouTube

  • Google Webmaster Guy On The One Thing He’d Ask From SEOs

    Google Webmaster Guy On The One Thing He’d Ask From SEOs

    Gary Illyes, one of the faces of Google webmaster relations in the post-Matt Cutts era, gave an interview to Search Engine Journal discussing Accelerated Mobile Pages, the Mobile-Friendly update, and more.

    When mobile-friendliness came up in the conversation, he noted that things have gotten a lot better over the past year. Just to give you an idea of how much importance Google places on mobile-friendliness, consider this quote from Illyes:

    If I could ask one thing from the SEOs, it would be to decrease page load times on the sites they manage. It makes a huge difference for the users!

    AMP of course plays into this. It does stand for Accelerated Mobile Pages after all. Google has indicated in the past that using AMP will make your site mobile-friendly, so you’ll be able to pass Google’s test for that.

    Unfortunately, there are apparently a lot of so-called SEOs that aren’t even aware of AMP, let alone using it.

    Image via iStock

  • Survey: Less Than A Quarter of SEOs Have Implemented AMP

    Survey: Less Than A Quarter of SEOs Have Implemented AMP

    SEO PowerSuite released results from a survey of SEOs, finding that only 23% have begun to implement Accelerated Mobile Pages (AMP) on their mobile sites, though a third plan to do so within the next six months.

    Google began showing AMP content in search results in February, and announced an extension of this last week, with content appearing in a carousel at the top of search result pages.

    “While half of SEOs surveyed expect AMP to have a significant impact, only 23 percent have begun to implement it on their mobile sites; 29 percent plan to implement AMP in the next six months, and 42 percent say they plan to research it further,” SEO PowerSuite’s report says. “Only 5% say they have no plans to support it.”

    Only 75% of SEOs said they were aware of AMP, which is pretty troubling considering it has been one of the biggest SEO narratives since Google announced it. Just 18% said they had researched it extensively. Yikes.

    50% said they expect AMP to significantly affect rankings in mobile search results, and 45% said they believe it will have some effect on them.

    “SEO marketers really need to act fast and seize the first-mover opportunity ahead of their competition,” said SEO PowerSuite CEO Aleh Barysevich. “We expect Google to unveil more algorithm updates in the future to reward sites that maximize their mobile user experience.”

    The survey was conducted among roughly 400 in-house SEOs and agency SEOs in North America and Europe. You can find the full report here.

    Image via iStock

  • Google Aims New Six-Second Bumper Ads At ‘Snackable Videos’

    Google Aims New Six-Second Bumper Ads At ‘Snackable Videos’

    Google just announced a new six-second video ad format called Bumper Ads, which it will sell through the AdWords auction on a CPM basis. The ads, the company says, are ideal for driving incremental reach and frequency on mobile, where “snackable videos” perform well.

    The ads are a response to evolving viewing habits among 18-49-year-olds, who are more and more watching videos on their smartphones, even in their living rooms.

    “Given the succinct nature of the format, we’ve seen Bumper ads work best when combined with a TrueView or Google Preferred campaign,” says Google video ads product manager Zach Lupei. “In early tests, Bumpers drove strong lift in upper funnel metrics like recall, awareness and consideration. We also see that Bumpers work well to drive incremental reach and frequency when paired with a TrueView campaign.”

    “As a quick and fun format, Bumpers lend themselves well to serialized content,” says Lupei. ‘Audi Germany cut up their longer TrueView ad to introduce their Q-series SUVs with evocative German ‘q’ words like querpass (cross kick) and quantensprung (quantum leap). Their early adoption of the format mirrors Audi Germany’s tagline ‘Vorsprung durch Technik’ (‘advantage through technology’).”

    In a blog post, Lupei also discusses how Atlantic Records used Bumper Ads as an early tester.

    The ads will be available in May. You’ll have to talk to a Google sales representative. More ad formats with similar goals are also on the way.

  • Soon, Users Won’t Be Notified About All Your Live Facebook Videos

    Soon, Users Won’t Be Notified About All Your Live Facebook Videos

    Since Facebook has given pages the ability to stream live video whenever they feel like it, they’ve also been notifying users when pages they like go live. If you’re one of those pages, this has been kind of a godsend, but users quickly became annoyed, especially considering that some pages have no doubt been taking way too much advantage.

    Either way, the glory days are over. Facebook is now letting users stop getting notifications for this, so if you want your fans to know every time you go live, you’re going to have to convince them to keep that setting on.

    Digiday reports:

    The new option, which DigiDay first confirmed in March Facebook was developing, is tucked away in the Settings menu under the Notifications tab. Pictures of the new button began recently circulating on Twitter.

    Of course if you are providing live content that users want to see, there’s a good chance you can keep some of them actually wanting to be notified.

    According to DigiDay, the feature is rolling out to everyone gradually.

    Don’t fret. Facebook has been announcing features that will make it easier for people to discover your videos too.

    Image via Facebook

  • eBay: We Fixed That ‘Free Shipping’ Glitch

    eBay: We Fixed That ‘Free Shipping’ Glitch

    Earlier this month, we reported on a glitch in eBay’s mobile apps that was telling buyers that some items had free shipping even when the seller had not indicated that they did. This, according to some, had been happening for over a year, but gained more attention in recent weeks.

    In one eBay forum thread, a seller explained:

    I had a customer make a Best Offer using their cell phone that showed Free Shipping at the time it was viewed, but this was not a free shipping item. I accepted the offer, but there was no mention of free shipping in the Message section of the offer.

    The customer is pretty upset with me. I am aware from the message boards that this is a glitch, but how do I convince the customer of this? … and hopefully doing this without making them even more upset.

    Other sellers in the forum acknowledged the issue as well. One responded, “OMG- Ebay keeps saying that this glitch is fixed, but obviously it is not!I had the same thing happen & I was very grateful that I had an understanding buyer.”

    Eventually, eBay addressed the issue, saying it was working on a fix. Now, the company claims to have actually fixed it.

    In the latest “Weekly chat with eBay staff,” the company says, “The Incorrectly Showing Free Shipping In Accepted Offers in Mobile issue has fixed across all mobile apps.”

    Some other issues were fixed as well. These include the shipping amount not showing in sent invoices, missing item titles in billing invoices, random thumbnail images not appearing in search or categories, and USPS international tracking numbers not displaying all info.

    Read eBay’s full post here.

    Image via eBay

  • Study Finds Consumer-Generated Content Boosts Conversions, Revenue

    Study Finds Consumer-Generated Content Boosts Conversions, Revenue

    Bazaarvoice has some new research out looking at how brands and retailers drive business value with consumer-generated content (CGC). This includes reviews, questions and answers, social media posts, pictures, videos, and chat comments.

    According to the report, brands and retailers are seeing an increase in conversion rates and increased revenue per visitor with customers who interact with CGC before purchasing. The firm says that across its network, if a person who doesn’t interact with CGC spends over $20, one who does interact with CGC spends $39.26. For every dollar of online revenue, another $6.50 of revenue is influenced by CGC, it says.

    “Now more than ever, visual content is an integral aspect of the CGC mix, bringing a more emotional, ‘right-brain’ experience to complement ratings and reviews and influence shoppers,” Bazaarvoice says.

    Here’s a look at where brands and retailers use CGC other than their website:

    bazaarvoice

    “Focusing on key phrases such as ‘wish,’ ‘if only,’ or ‘only problem’ from CGC is helping brands and retailers make improvements more dynamically and in near real-time response to consumer comments,” it says.

    Screen Shot 2016-04-25 at 11.58.45 AM

    According to the findings, 51% of brands and 91% of retailers plan to increase use of CGC across the customer journey over the next year.

    You can find the full report here (via SocialTimes).

    Images via iStock, Bazaarvoice

  • AdWords Account Managers Get New Alerting Framework

    AdWords Account Managers Get New Alerting Framework

    Google announced a new Alerting Framework for AdWords to help account managers (particularly those managing multiple accounts) quickly solve issues and maintain ad quality.

    The framework can download AdWords report data, combine it with other data feeds, and process it according to specified alert rules and actions in the configuration.

    The framework and sample alerts can be found on the AdWords GitHub repository.

    “You can use our sample alerts to explore how it works or set up your own fully customized logic,” Google says on GitHub. “The alerts available through this tool cater to both new and experienced users. Users can set up simple alerts with sample alert entities, or implement custom alert entities through the interfaces and plug into the system.”

    Google is also looking for feedback via the project issue tracker, AdWords API forum, and Google+ page.

  • Facebook Explains How News Feed Works in This Talk From F8 [Video]

    Facebook Explains How News Feed Works in This Talk From F8 [Video]

    Facebook has been sharing some videos of discussions from last week’s F8 developer conference. You can find a handful of them on the Facebook for Developers page.

    When it comes to Facebook, obviously the big goal for many of us is to get in front of more people in the News Feed, so I figured you might be interested in this one.

    Adam Mosseri, VP of Product Management for News Feed talks about “getting your content to the right people,” how News Feed works, and what it means to publishers.

    Of course Facebook is constantly changing how News Feed works. Earlier this week even, they announced a couple of adjustments to take into account length of time it expects users to spend on content and diversity in pages users are seeing posts from. We have a post up about that here.