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OTT is the Next Step in the Digital Revolution for Media Buyers
OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Medi...
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Apple, Google Engineers Join Forces On SMS One-Time Passwords
Apple has received help with SMS one-time passwords from an unexpected source: a Google engineer....
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Oracle Releases Tool to Help Improve Internet Routing Security
In a blog post, Oracle announced the release of IXP Filter Check, a security tool designed to monitor route filtering at internet exchange points (IXP...
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Customers Need an Easy Button for Cloud
“Customers need in a lot of ways, I hate to say it, but almost an easy button for cloud,” says Matt Liebowitz of Dell Technologies Consulting. ...
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Hulu Private Marketplace Gives Programmatic Advertisers Choice and Control
“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable flo...
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OpenX Moves to Google Cloud to Leverage 5G Innovations
The advent of 5G is a big reason OpenX has decided to move to Google Cloud Platform, says OpenX CEO Timothy Cadogan. “When consumers start to move t...
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Google Rebrands AdWords, Introduces ‘Smart Campaigns’ for Small Businesses
Google has revamped how its ad services and products are organized and sold in a bid to make its advertising system easier for brands to understand. A...
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Amazon Web Services Now has a Tool for Managing ‘Secrets’
Even companies have secrets that must never be revealed to outsiders. These include passwords,  API keys and other credentials that could spell troub...
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Google’s DoubleClick Bringing Video to Native Ads
Google’s DoubleClick announced today the ability to include video with both mobile and desktop native ads. This is important considering that mo...
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Ad-pocalypse Now? I Think Not!
“Ad-pocalypse Now? I Think Not!” exclaimed Steve Chester, Director of Data and Industry Programmes at the Internet Advertising Bureau (IAB...
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“AMP for Ads” Makes Mobile Faster… and More Profitable
Googles Paul Muret, VP, Display, video & Analytics at Google, says that Google’s research shows that the average mobile site takes 19 second...
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LinkedIn Enables Programmatic Ad Buying
LinkedIn announced today the availability of programmatic buying for its display ads, giving data-driven marketers advanced opportunities to target mo...
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How Gannett Increased Their Programmatic Ad eCPMs By 15%
Tim Wolfe, VP of Revenue Operations for Gannett recently talked about Gannett’s success in using Google’s DoubleClick for Publishers First...
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Google Turns Search Into TV Guide, Announces TV Solutions for DoubleClick
Google made a handful of television-related announcements at the National Association of Broadcasters Show television industry event. For one, Google ...
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DoubleClick Expands First Look, Tests Bidding in Dynamic Allocation
Google announced that First Look is now available to all DoubleClick for Publishers clients around the world and that it has begun testing exchange bi...
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Facebook Opens Live API To Let Developers Build Ability To Stream to FB Live From Any Device [F8]
At F8, Facebook announced that it is opening up the Live API, which will let developers build the ability to stream to Facebook Live from any device. ...
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Foursquare Launches B2B Ad Tool ‘Attribution’
Foursquare announced a new product called Attribution Powered by Foursquare to measure the conversion of media spend into visits to brick and mortar l...
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DoubleClick Gives Brands New App Install Features
Google announced some new features for its DoubleClick Digital Marketing solutions to help marketers build app install campaigns for branded apps. For...
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Alphabet Impresses On Revenue, Earnings
Google parent Alphabet announced its financial results for the fourth quarter and fiscal year ended December 31, 2015. The company beat Wall Street es...
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Increasing Demand Sends Instagram Ad Prices Up
Instagram marketing partner Brand Networks released a new report looking at pricing and the effectiveness of the image and video sharing service’...
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