OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Medi...
In a blog post, Oracle announced the release of IXP Filter Check, a security tool designed to monitor route filtering at internet exchange points (IXP...
The advent of 5G is a big reason OpenX has decided to move to Google Cloud Platform, says OpenX CEO Timothy Cadogan. “When consumers start to move t...
Google has revamped how its ad services and products are organized and sold in a bid to make its advertising system easier for brands to understand. A...
Even companies have secrets that must never be revealed to outsiders. These include passwords, API keys and other credentials that could spell troub...
LinkedIn announced today the availability of programmatic buying for its display ads, giving data-driven marketers advanced opportunities to target mo...
Google made a handful of television-related announcements at the National Association of Broadcasters Show television industry event. For one, Google ...
Google announced that First Look is now available to all DoubleClick for Publishers clients around the world and that it has begun testing exchange bi...
At F8, Facebook announced that it is opening up the Live API, which will let developers build the ability to stream to Facebook Live from any device. ...
Foursquare announced a new product called Attribution Powered by Foursquare to measure the conversion of media spend into visits to brick and mortar l...
Google announced some new features for its DoubleClick Digital Marketing solutions to help marketers build app install campaigns for branded apps. For...
Google parent Alphabet announced its financial results for the fourth quarter and fiscal year ended December 31, 2015. The company beat Wall Street es...
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