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Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Offi...
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Create a Marketing Strategy That’s Not Annoying, Says Bombora VP
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to market...
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Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs ...
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How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on th...
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Podcast Revenue in the US Set to Surpass $4 Billion in 2024
Podcasting is enjoying a major growth spurt, with the industry expected to surpass $4 billion in revenue in the US alone by 2024....
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Facebook Killing Off Its Podcast Business
Facebook has announced it is killing off its podcast service, barely a year after getting into the business....
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YouTube Offering Top Podcasters $50K to Make the Jump to Video
YouTube is working to entice its top podcasters to make the jump to video, offering $50,000 to sweeten the deal....
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It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO
“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the b...
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The Future of Google and SEO is AI
“If you’re relying just on backlinks, then you aren’t recognizing that the future of Google and of SEO is AI, it’s artificial intelligence,”...
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Clubhouse Leaves Beta and Is Open to Everyone
Clubhouse, the popular audio-only social media platform, announced it is out of beta and no longer invitation-only....
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Spotify Raising Prices for Some Users
On the heals of its announcement about podcast subscriptions, Spotify is notifying some users they will have to pay more....
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Spotify to Introduce Podcast Subscriptions With No Podcaster Cut
Spotify is ramping up its competition with Apple, with plans to introduce podcast subscriptions with no cut taken from the podcaster....
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Apple ‘Spring Loaded’ Event: Apple Card, Podcasts, iPhone, AirTag and Apple TV
Apple unveiled its “Spring Loaded” event, unveiling the new iPad Pro, an M1 iMac and the anticipated AirTags....
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Apple May Let Users Set Default Music and Podcast Apps
Apple may be preparing to allow users to select their default music and podcast apps, according to reports on the iOS 14.5 beta....
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Andreessen Horowitz Hires Maggie Leung As It Doubles Down On Media Strategy
Andreessen Horowitz (a16z) has hired Maggie Leung, a well-known journalist, as executive editor as the company doubles down on its media efforts....
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Bad News For Spotify As Citi Says Podcast Bet Not Paying Off
Citi analysts don’t believe Spotify’s big podcasting bet is paying off, according to a note they sent to investors....
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Twitter Buys Breaker, the Social Podcasting App
Twitter has bought Breaker, bringing the social podcasting app in-house at a time when podcasting is more popular than ever....
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Amazon to Acquire Podcast Startup Wondery
Amazon has announced it is acquiring podcast startup Wondery, with plans to add it to Amazon Music....
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SiriusXM Moves Deeper Into Podcasting – Completes Stitcher Deal
SiriusXM announced that it has completed its acquisition of Stitcher, moving the company deeper into the fast-growing podcasting world. ...
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Amazon Announces ‘Holiday Dash’ Prime Day Every Day
Amazon wants to emulate the success of Prime Day every day with 'Holiday Dash,' a new section on Amazon with daily deals that "equal Black Friday."...
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