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Roku Enables Nielsen Four-Screen Measurement
Roku has enabled Nielsen four-screen measurement across traditional TV, connected TV, mobile, and desktop....
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Google Analytics 4: What You Should Know
Web analytics have come a long way. Learn more about the history of analytics, the start of Google Analytics, and Google Analytics 4 below....
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Data Collection in a World of Internet Privacy
Data collection in a world of privacy can be a tricky thing. Learn how cookieless tracking is becoming the new standard....
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France the Latest Country to Crack Down on Google Analytics
France is the latest country to crack down on Google Analytics, over concerns it violates the GDPR the EU's privacy legislation....
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The Analytical Benefits of Using Web Heatmap Software
Wherever there are customers, there’s always a desire to understand their needs and behavior. Understanding customer behavior can lead to signif...
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How Heat Maps Can Be Useful To Your Business
The purpose of a heat map is to measure the density of data in a particular area. To differentiate different levels of density, heat maps employ vario...
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Ecommerce Nearing $1 Trillion
"We're forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion," says John Copeland, Vice President of ...
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Google Sheds Light on Organic Search Drops
Google has posted information shedding light on why sites experience drops in their organic search results....
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Google Piloting Three-Strikes Policy for Repeat Ad Policy Violators
Google is cracking down on those repeatedly violating the company’s ad policies, piloting a three-strikes program....
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France Upholds Apple’s Privacy Changes
In a win for Apple and privacy advocates, the French Competition Authority has upheld Apple’s right to proceed with its iOS privacy changes....
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Microsoft Makes Desktop Analytics Available Commercially
Microsoft has announced the commercial release of Desktop Analytics, a “cloud-connected service that integrates with System Center Configuration Man...
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SAP and Verizon Partnering to Develop Next-Gen IoT Analytics Solution
SAP and Verizon have announced a collaboration to help applications process data where it is generated, thanks to Verizon’s network and SAP’s edge...
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The Latest Tool For Cybercriminals: Google Analytics
According to cloud security firm Akamai, cybercriminals are using Google Analytics to gauge the success of their phishing campaigns. The report highli...
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KENTECH Launches ClarityIQ, Bringing Predictive Analytics to the Hiring Process
Kenneth Coats, founder, and CEO of KENTECH Consulting says that “the lesson I would pass on to other entrepreneurs is to simplify.” ...
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You Need Smart Analytics that Drive Better Actions
At the recent Salesforce Dreamforce conference, Salesforce announced Einstein Plus, a visually improved no-code version of their artificial intelligen...
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WPN Today: Facebook Adds Analytics Tools to Increase Conversions for Business
Facebook has launched new tools in their analytics suite to help businesses using their platform to better convert visitors into customers or subscrib...
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Salesforce Improves Einstein Analytics to Make it Easier for Customers to Extract Data
A lot of people find it challenging to use the different analytics tools at their disposal. But Salesforce hopes to change all that by making it possi...
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Top 5 Instagram Analytics Tools for 2017
Contrary to popular notion, Instagram is not all about celebrities, food, fashion, dogs and cats, or homes and gardens. It’s also a great way fo...
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Pre-Roll Ads and Analytics Coming To Periscope Video
On the heels of the scoop that Twitter is considering paid premium subscriptions comes news that Twitter will be expanding pre-roll ads to live video ...
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Using Cloud Analytics for a Winning March Madness Bracket
Welcome to the first of two days of low workforce production and nail biting moments that lead into 3 glorious weeks March Madness. The first round of...
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