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Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Offi...
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Create a Marketing Strategy That’s Not Annoying, Says Bombora VP
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to market...
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YouTube Is Ending Overlay Ads
YouTube is ending its overlay ad format, with April 6th slated as its termination date....
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Microsoft Angering Users With Overly-Aggressive Edge Ads
Microsoft is hell-bent on keeping people using its Edge web browser, resorting to overly-aggressive ads to accomplish its goal....
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FCC May Fine Fox for Illegally Using Emergency Broadcast Tones
In a "what were they thinking?" moment, Fox is facing fines for using Emergency Alert Tones (EAS) to promote NFL Sunday....
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DOJ & Eight States Sue Google for Monopolizing Digital Ads
Google is once again in the crosshairs for alleged monopolistic behavior, accused of dominating multiple digital ad products....
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Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs ...
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FBI PSA: Use A Browser Ad Blocker
The Federal Bureau of Investigation has issued a public service announcement, urging people to use ad blocking browser extensions....
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A Guide to YouTube Advertising
In order to be successful at YouTube advertising, you'll need a good guide to get there. More in the article below....
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Amazon’s Advertising Unit the Latest to Suffer a Headcount Freeze
Amazon's advertising unit is freezing its headcount as the company deals with economic headwinds impacting the industry....
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Twitter Loses Oreo Maker Over an Increase in Hate Speech
Twitter continues to lose advertisers in the wake of Elon Musk's takeover, the latest being Mondelez International, the makers of Oreo cookies....
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Some YouTube Users Seeing 10 Ads Before a Video
YouTube is stretching the limits of its users' patience, testing up to 10 ads before a video....
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Apple Invites Developer to Purchase App Store Ad Spots
Apple is moving ahead with its plans to introduce more ads to the App Store, inviting developers to purchase slots for end-of-year rollout....
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Google May Be On the Hook for €25 Billion in UK and EU Cases
Google is facing its biggest potential fines yet, with the UK and EU pursuing cases that could see the search giant on the hook for €25 billion....
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The Biggest Beneficiary of Apple’s Privacy Crackdown: Apple
According to a new report, Apple has benefited enormously from its App Tracking Transparency (ATT) privacy feature....
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AWS Bastion Aims to Help Advertisers Work Within Data Privacy Rules
AWS is preparing to unveil a new tool that aims to help advertisers work within the various data privacy rules that are currently hindering them....
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YouTube and TikTok Are Blowing Facebook Away in Teen Usage
Facebook has a major problem in its attempts to appeal to teens, with the platform being blown away by both YouTube and TikTok....
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Get Ready for More Ads on Your iPhone and Mac
In a move that is sure to upset users, Apple may be preparing to bring far more ads to its iPhone and Mac platforms....
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Is TikTok Replacing Google?
Digital marketing entrepreneur Eric Siu, asks an interesting question, "Is TikTok the NEW Google?" The idea is that younger people are starting to sea...
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Microsoft’s Netflix Formula: Promise Big and Don’t Compete
Microsoft surprised the industry Netflix chose the Redmond company for its advertising ambitions, but Microsoft had a winning formula....
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