Gamers may enjoy a ready supply of Nvidia GPUs, but that may soon change as the AI market heats up.

During the pandemic and crypto heyday, Nvidia’s GPUs were in short supply. The sudden uptick in demand for personal computers and crypto mining rigs combined to drive the price of Nvidia’s GPUs through the roof and make it almost impossible to actually buy one.

Those days may return faster than anyone — except Nvidia, of course — may like. At the GTC 2023 Keynote yesterday, NVIDIA CEO Jensen Huang made it clear that Nvidia is all-in on AI.

“We are at the iPhone moment of AI,” Huang said during his keynote, in which he touted the number of companies rolling out Nvidia’s AI systems. The list of companies includes Atos, AWS, Cirrascale, CoreWeave, Dell, Gigabyte, HPE, Lambda, Lenovo, Oracle, QCT, and Supermicro.

As TechRadar’s John Loeffler points out, the increased demand for Nvidia’s chips in the AI market could eventually force the company to choose between the consumer gaming market and the more profitable commercial market. This could lead to a significant reduction in available GPUs, or it could lead to Nvidia pulling out of the market altogether.